We’re torching one of the biggest lies in marketing: That women can’t make up their minds.

The truth is, women don’t buy faster. They buy deeper.

And if you’re trying to rush her, you’re losing her sale.

In this episode, you’ll discover:

• Why that “Buy Now!” panic button is backfiring on your female buyers
• What our cavewoman ancestors can teach you about sales psychology
• The difference between emotional intelligence and hesitation
• How to create safety in your messaging (so she actually says yes)
• And the 4 magic words every marketer needs to hear: Trust her damn timing.

If you want to write copy that resonates instead of repels, this one’s for you.

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About the Host⁣⁣

After over two decades teaching entrepreneurs how to sell to women, Lorrie Morgan has earned the title “The GOAT of selling to women.” Trained by direct response legends Gary Halbert, Dan Kennedy, and John Carlton, she quickly realized their testosterone-heavy tactics needed a feminine upgrade. This podcast is her coming-out party…where buyer psychology meets emotional intelligence, storytelling, and truth bombs.⁣