Women in Property: Building a Business with Social Media | Vikki Riddler | PCN Podcast Ep16
Update: 2025-09-05
Description
Welcome to Episode 16 of the Property Coaching Pop-Up Podcast!
This week, I sat down with Vikki Riddler, founder of Fifth Avenue Estate Agency, to discuss her journey from leaving school straight into estate agency, climbing the ranks in corporate settings, and ultimately taking the leap to launch her own business.
Vikki shares:
✅ What it’s really like being a woman in a male-dominated industry
✅ The differences between corporates, independents, and going solo
✅ How social media became her most powerful tool for winning clients
✅ The struggles of leaving a secure job to build a business from scratch
✅ Her vision for helping the next generation get into estate agency
If you’re serious about property investing, deal sourcing, or breaking free from the 9–5, this episode is packed with honest lessons and motivation.
👉 Subscribe for real stories, real strategies, and no-nonsense conversations about property and financial freedom.
🌐 Join our community: https://propertycoachingnetwork.com
Follow me:
📲 Instagram: https://www.instagram.com/david_smart_property/
📲 TikTok: https://tiktok.com/@davidsmartproperty
📲 LinkedIn: https://uk.linkedin.com/in/david-smart-
📲 Facebook: https://www.facebook.com/david.smart.7393/
📩 Business enquiries: team@propertycoachingnetwork.com
⸻
⏱️ Chapters
00:00 – Why subscribing supports the podcast
00:31 – Meet Vikki Riddler: from school straight into property
02:00 – Early days at Slater Hog and learning the trade
03:30 – Estate agency before social media & the old-school approach
04:50 – Why high street branches don’t matter anymore
06:00 – Corporate vs independent estate agency experiences
09:40 – The rise of social media in property
11:00 – How Upload Abode pioneered social-first agency
13:20 – Taking risks: leaving corporate to join independents
15:00 – Balancing estate agency with family life
17:20 – Struggles of starting her own agency
19:00 – Why empathy and problem solving matter in property
21:40 – The transition from employee to business owner
24:00 – The challenges of partnerships and going solo
27:00 – Being a woman in a male-dominated property industry
33:30 – Why personal service beats corporate estate agency
38:00 – Social media as the new high street window
42:00 – How TikTok brings in 10+ clients a month
49:00 – Building trust: why honesty wins clients long-term
52:30 – Social media tips for agents starting out
56:00 – Why authenticity beats perfection online
59:00 – Vikki’s plans for Fifth Avenue & creating an academy
#PropertyInvesting #EstateAgency #FinancialFreedom #DealSourcing #WomenInProperty #PropertyInvestingUK #Entrepreneurship #SocialMediaForAgents #PropertyCoachingPodcast
This week, I sat down with Vikki Riddler, founder of Fifth Avenue Estate Agency, to discuss her journey from leaving school straight into estate agency, climbing the ranks in corporate settings, and ultimately taking the leap to launch her own business.
Vikki shares:
✅ What it’s really like being a woman in a male-dominated industry
✅ The differences between corporates, independents, and going solo
✅ How social media became her most powerful tool for winning clients
✅ The struggles of leaving a secure job to build a business from scratch
✅ Her vision for helping the next generation get into estate agency
If you’re serious about property investing, deal sourcing, or breaking free from the 9–5, this episode is packed with honest lessons and motivation.
👉 Subscribe for real stories, real strategies, and no-nonsense conversations about property and financial freedom.
🌐 Join our community: https://propertycoachingnetwork.com
Follow me:
📲 Instagram: https://www.instagram.com/david_smart_property/
📲 TikTok: https://tiktok.com/@davidsmartproperty
📲 LinkedIn: https://uk.linkedin.com/in/david-smart-
📲 Facebook: https://www.facebook.com/david.smart.7393/
📩 Business enquiries: team@propertycoachingnetwork.com
⸻
⏱️ Chapters
00:00 – Why subscribing supports the podcast
00:31 – Meet Vikki Riddler: from school straight into property
02:00 – Early days at Slater Hog and learning the trade
03:30 – Estate agency before social media & the old-school approach
04:50 – Why high street branches don’t matter anymore
06:00 – Corporate vs independent estate agency experiences
09:40 – The rise of social media in property
11:00 – How Upload Abode pioneered social-first agency
13:20 – Taking risks: leaving corporate to join independents
15:00 – Balancing estate agency with family life
17:20 – Struggles of starting her own agency
19:00 – Why empathy and problem solving matter in property
21:40 – The transition from employee to business owner
24:00 – The challenges of partnerships and going solo
27:00 – Being a woman in a male-dominated property industry
33:30 – Why personal service beats corporate estate agency
38:00 – Social media as the new high street window
42:00 – How TikTok brings in 10+ clients a month
49:00 – Building trust: why honesty wins clients long-term
52:30 – Social media tips for agents starting out
56:00 – Why authenticity beats perfection online
59:00 – Vikki’s plans for Fifth Avenue & creating an academy
#PropertyInvesting #EstateAgency #FinancialFreedom #DealSourcing #WomenInProperty #PropertyInvestingUK #Entrepreneurship #SocialMediaForAgents #PropertyCoachingPodcast
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