In Episode 5 of the SocialOptic WorkTogether Podcast, Simon Bird joins Benjamin Ellis to discuss creative thinking in business.  







Simon is Director of the Innovation & Creativity Lab Ltd. Founded to address missed opportunities in business attitudes towards creativity and unlock hidden potential within organisations. Simon comes from a background in branding and marketing strategy with top-level organisations including Carlsberg and Temper Sealy. These experiences gave a firm grounding in organisation structure, planning and leadership, as well as a perfect vantage point to see the value of creativity and opportunities missed when creativity in business is overlooked. Simon shares advice on introducing creative processes into organisations and how wrapping structure around the creative process can maximise its impact. You can learn more at iclab. 















 







Show notes 







Host: Benjamin Ellis  







Show guest: Simon Bird  







Producer: Chris Trim 







Transcript: Transcript