Worthy Cause Marketing and the Barefoot Spirit
In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing.
- The Barefoot Spirit - Link
- Bonnie Harvey: The Barefoot Spirit - Amazon
- Benedict Evans: Tesla, software and disruption - Ben-Evans
- What information should we consume? - TheMoneyIllusion
- Martin Guo: Google and Kantar TNS Global Mobile Gamer Behavior and Attitude Report - Kantar US Insights
- UK Brand Ranking - Kantar Millward Brown