Would You Gift Sewage for Christmas?

Would You Gift Sewage for Christmas?

Update: 2025-12-03
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This episode delves into a variety of sustainable innovations, showcasing how businesses are reducing environmental impact. Big Sky Resort leads with zero-liquid discharge snowmaking using treated wastewater, validated by Simple Lab's water testing. Aqualia transforms desalination brine into gourmet salt, while Salicornia offers a natural salt substitute. The beverage industry features beer from reused wastewater and vodka from coffee byproducts. Old Humble's whiskey uses rainwater, and Naif face scrub incorporates water treatment waste. L'Oréal's KeraStars factory and Everlane, Triarchy, and Girlfriend Collective's apparel production highlight closed-loop water systems and recycled materials. Jewelry and water cans are upcycled from industrial waste. Vuna's Oren fertilizer converts urine into fertilizer, and Porcelanosa tiles are made with recycled content and zero-liquid discharge. Endurocopy paper utilizes a water loop mill and biogas, while Cycle creates concentrated cleaners from recycled wastewater. The episode concludes by confirming the safety of Big Sky's snow.

Outlines

00:00:00
Sustainable Innovations in Products and Practices

This section introduces the concept of sustainable Christmas gifts and highlights various innovative products and practices aimed at reducing environmental impact. It covers Big Sky Resort's zero-liquid discharge snowmaking, Aqualia's salt from desalination brine, Salicornia as a salt substitute, and beverages made from reused wastewater and coffee byproducts. It also touches upon Old Humble's whiskey using rainwater, Naif's face scrub from water treatment waste, and L'Oréal's water loop factory.

00:20:07
Eco-Friendly Apparel and Upcycled Goods

This part focuses on sustainable practices in the fashion and consumer goods industries. It details how Everlane, Triarchy, and Girlfriend Collective use recycled water and materials in denim and activewear production. It also showcases upcycled jewelry from old water pipes and water cans from recycled plastic scrap.

00:25:54
Waste-to-Resource Solutions in Manufacturing and Agriculture

This segment explores how waste materials are transformed into valuable resources. It features Vuna's Oren fertilizer, which converts urine into fertilizer, and Porcelanosa's zero-liquid discharge ceramic factories that reuse wastewater and incorporate recycled content. Endurocopy paper's water loop mill and biogas energy use, along with Cycle's concentrated cleaners made from recycled wastewater and sludge, are also discussed.

00:31:48
Validation of Sustainable Water Practices

This concluding section presents the final safety results for Big Sky's artificial snow made from reclaimed wastewater, confirming it meets all environmental permit requirements and validating the effectiveness of their water conservation efforts.

Keywords

Zero-Liquid Discharge (ZLD)


A water management strategy where all wastewater is treated and recycled internally, eliminating liquid discharge into the environment. This approach conserves water resources and minimizes pollution.

Upcycling


The process of converting waste materials or unwanted products into new materials or products of better quality or for better environmental value. It's a key concept in the circular economy.

Water Footprint


The total volume of freshwater used to produce goods and services. It includes direct water use and indirect water use associated with the entire supply chain.

Reclaimed Water


Treated wastewater that is recycled for beneficial uses such as irrigation, industrial processes, or snowmaking, after undergoing purification processes to meet safety standards.

Circular Economy


An economic model aimed at eliminating waste and the continual use of resources. It emphasizes reuse, recycling, and upcycling of materials to create a sustainable system.

Desalination Brine


The highly concentrated saltwater byproduct of desalination processes. Managing and utilizing brine is crucial for sustainable desalination.

Water Stewardship


The responsible management and conservation of water resources by individuals, organizations, and communities to ensure their availability and quality for present and future generations.

Sustainable Products


Products designed and manufactured with minimal environmental impact throughout their lifecycle, often incorporating recycled materials, energy efficiency, and reduced waste.

Q&A

  • How does Big Sky Resort ensure the safety of snow made from treated wastewater?

    Big Sky Resort uses advanced treatment processes including membrane bioreactors and multi-stage filtration, achieving Class A1 reclaimed water standards, which are fully safe for environmental and recreational use.

  • What is Aqualia's Alma de Mar, and how is it produced?

    Alma de Mar is a gourmet table salt produced by Aqualia. It's made by upcycling brine, a byproduct of desalination, through evaporation ponds, utilizing solar and wind energy.

  • How does L'Oréal's KeraStars factory reduce water consumption?

    The KeraStars factory in Burgos, Spain, operates on a "water loop" system where 100% of industrial process water is treated and reused on-site through biological treatment, ultrafiltration, and reverse osmosis.

  • What is the environmental benefit of Triarchy jeans?

    Triarchy jeans significantly reduce water use by employing ozone for bleaching (cutting water use by 90%) and nano-bubbles for finishing. They also use a closed-loop water recycling system for washing.

  • How does Vuna's Oren fertilizer contribute to wastewater treatment?

    By separating urine, which contains a high concentration of nitrogen and phosphorus, Vuna's Oren fertilizer reduces the burden on wastewater treatment plants and converts a waste product into valuable fertilizer.

  • What makes Endurocopy paper a sustainable product?

    Endurocopy paper is made in a mill that operates on a water loop system, recycles paper fibers up to seven times, uses biogas for energy, and employs chlorine-free bleaching, drastically cutting water and energy consumption.

  • How does Cycle create its concentrated cleaners?

    Cycle uses recycled wastewater and active cleaning compounds derived from fermented wastewater sludge. This process replaces traditional petrochemical solvents with bio-assets, creating a more sustainable cleaner.

Show Notes

What Wastewater Products Can You Actually Buy for Christmas?

🤫 Tired of stitching together Crunchbase, overpriced reports, and "a guy who knows a guy"? I built the fix. 50 Founder Seats. Join the waitlist: leviathandata.io


🙌 Supporters 🙌

A big thank you to my partner SimpleLab: https://link.dww.show/simplelab

My best water tech analysis straight to your inbox: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6884833968848474112


⬇️ IN THIS VIDEO ⬇️

This special episode showcases 17 commercially available products made from recycled wastewater, desalination brine, and industrial water byproducts. From ski resort snow to table salt, beer to bourbon, cosmetics to clothing, these items prove that circular water economy isn't just theory—it's hitting store shelves as legitimate luxury goods and everyday essentials.


🌶️ KEY SPICES 🌶️

🎿 Big Sky Resort now makes artificial snow from recycled village wastewater using Montana's largest zero liquid discharge system

🧂 Desalination brine transforms into gourmet table salts and superfood ingredients instead of marine discharge

🍺 Reused wastewater beer, rainwater whisky, and coffee-waste vodka prove beverage innovation is real

👖 Jeans from Everlane and Triarchy achieve 95-98% water recycling through closed-loop finishing

🧴 L'Oreal's Burgos "waterloop factory" reuses 100% of process water for Kerastase production

🧪 Hungarian startup Cycle ferments sewage sludge into bio-acid cleaners shipped worldwide


🥜 IN A NUTSHELL 🥜

Can you really eat products from desalination waste? Aqualia's Alma de Mar table salts and UAE-grown Salicornia demonstrate that brine valorization creates food-safe, even gourmet products through controlled crystallization and aquaponic farming.


How are beverage companies using wastewater? H2O Innovation, Epic Cleantec, and Singapore's NEWBrew produce beers from purified wastewater, while Good Vodka upcycles 15 million tons of annual coffee cherry waste and Old Humble proofs whisky with collected Texas rainwater.


What makes water-smart clothing different? Everlane's Saitex partnership recycles 98% of process water, Triarchy replaces chemical bleaching with ozone, and Girlfriend Collective turns plastic bottles into sportswear while capturing microplastics.


Which home products close the water loop? Porcelanosa ceramics operates zero liquid discharge, EnviroCopy paper circulates water 30 times per production cycle, and Vuna's Aurin turns urine into nitrogen fertilizer now scaling across Europe.


⏰ TIME STAMPS ⏰

00:00 17 Wastewater Products

00:17 Big Sky Montana

04:31 Alma de Mar

06:12 Salicornia

07:49 Tasting

09:34 They almost made it...

10:31 H2O Innovation Pale Ale

12:43 Good Vodka

14:24 Old Humble Special Reserve

16:16 Naif Face Scrub

18:27 Kerastase by l'Oreal

20:09 Everlane Jeans

22:29 Triarchy Jeans

23:38 Girlfriend Collective Tank Top

25:07 Himba Fish Cuff

25:32 Innorecycling Water Can

25:59 Aurin by Vuna

27:31 Porcelanosa Tiles

28:56 Sustana Enviro Copy

30:15 Cycle Biocleaners

32:02 Test Results

33:03 An Epic Surprise...


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Would You Gift Sewage for Christmas?

Would You Gift Sewage for Christmas?

Antoine Walter