What did it take to drive growth in 2024? A mix of scrappy execution, data-driven decisions, and a whole lot of emotional intelligence.

In this special wrap-up episode of Growth Talks, we’re bringing you some of the best moments from an incredible year of conversations with the sharpest minds in marketing. From uncovering untapped customer insights to mastering the delicate balance between brand and performance, this episode is packed with lessons you’ll want to carry into 2025.

Hear from marketing powerhouses like Tyler Elliston (Founder, Right Side Up), Patrick Moran (Head of Growth Marketing, Robinhood), Sarah Crockett (CMO, DSW), Manbir Sodhia (Former SVP of Marketing, Whisker), and Jason Ing (CMO, Gusto) as they tackle today’s most pressing marketing challenges.

🗝️ Key Takeaways:

• Get the blueprint for scalable growth with Manbir Sodhia’s game-changing growth matrices, designed for fast, impactful results.


• Unlock the secret to blending brand storytelling with performance-driven strategies, as Patrick Moran highlights this powerful marketing duo.


• Find out how Sarah Crockett at DSW turns customer data into trend-setting strategies that keep the brand ahead of the curve.


• Discover why emotional storytelling isn’t just for B2C—Jason Ing reveals how it builds trust and drives success in the competitive B2B world.


• Explore how marketing roles evolve as companies grow, with Tyler Elliston’s insider tips on building versatile, high-performing teams.

⏰ Timestamps

00:00 Introduction

00:33 Manbir Sodhia: Finding Product-Market Fit

05:18 Patrick Moran: Brand vs. Performance Marketing

12:03 Sarah Crockett: Customer-Driven Strategy

18:09 Jason Ing: Emotional Storytelling in B2B Marketing

25:38 Tyler Elliston: Hiring and Evaluating Talent

31:58 Closing Thoughts

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝Connect with Right Side Up

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