DiscoverBefore My Head Explodes with Vince RussoWrestling’s Next Era: WWE & ESPN’s $325M Deal, Global Moves, and AEW's Big Opportunity-Coach & Bro 9/18/2025
Wrestling’s Next Era: WWE & ESPN’s $325M Deal, Global Moves, and AEW's Big Opportunity-Coach & Bro 9/18/2025

Wrestling’s Next Era: WWE & ESPN’s $325M Deal, Global Moves, and AEW's Big Opportunity-Coach & Bro 9/18/2025

Update: 2025-09-19
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Full Podcast Summary / Notes (Timestamped)


[00:00:00 ] - Cold Open: Wrestling Transitions & Personal Anecdotes

  • Coach recalls memories with The Rock and his signature bald look, sharing backstage WWE stories and how even small details can stick with performers.

  • Vince Russo and Coach set the stage for two hours of wrestling talk, promising in-depth analysis instead of simple recaps.


[00:04:10 ] - WWE's Mega ESPN Deal Explained

  • WWE and ESPN sign a $325 million per year agreement covering 12–14 shows.

  • Confusion reigns over how fans will access events: most will have to pay separately, not through cable bundles (Coach predicted this on Day 1).

  • Frustration rising among fans now expected to shell out $30 per PPV, especially with major international announcements.


[00:06:50 ] - WWE’s Global Expansion and Fan Backlash

  • WrestleMania announced for Saudi Arabia; 96% of polled fans are unhappy.

  • Nick Khan reveals 50% of WWE premium events now overseas, PLE heading to Italy in 2026.

  • Discussion on how WWE's strategy risks alienating US core fans while chasing international money.


[00:08:15 ] - AEW’s Golden Opportunity Emerges

  • Vince Russo lays out how Tony Khan and AEW could capitalize, including potentially running a massive stadium event stateside.

  • Suggestions to involve other promotions and run major fan fests.


[00:09:34 ] - Daytime WrestleManias and Business Strategy Red Flags

  • Complaints about US shows now starting at noon, bad for engaged viewing.

  • Coach questions if WWE leadership considers the impact on fan experience and tradition.

  • Comparison: Other sports (NFL, NBA, MLB) go overseas but keep their home base engaged.


[00:11:41 ] - Wrestling Pricing Crisis: Can Fans Afford It?

  • WWE show in Indianapolis struggling to sell out despite loaded card; third-row seats at $2k each.

  • Coach and Vince explore what’s pricing the core wrestling audience out—calls for AEW to step up as the affordable, family-friendly alternative.


[00:13:52 ] - WWE’s $250 Million Saudi WrestleMania & Global TV Rights Breakdown

  • Insight: Saudis demanded the actual WrestleMania, not a "fake" second version, for $250M.

  • Context: ESPN is paying WWE $325M for the year (12–14 shows), Netflix paying $500M for 100+ events.

  • WWE talent, despite bringing in billions, appear to be missing out on revenue sharing.


[00:18:25 ] - Talent Resentment & Revenue Sharing in Wrestling

  • Coach & Vince highlight growing resentment among WWE talent for being left out of mega-profits.

  • Reference to unions and profit-sharing in other sports; WWE wrestlers often make far less without structured revenue splits.


[00:19:21 ] - Face-Off: AEW vs WWE Pay-Per-Views This Weekend

  • AEW's All Out in Toronto vs WWE's Wrestle Palooza on ESPN—how well have both built hype and justified their price tags?

  • WWE’s advantage: marquee names like Cena and Lesnar, but sales aren’t where they should be.


[00:22:22 ] - Wrestling Leadership & Why Outsiders Aren’t Invited In

  • Coach asks why wrestling execs rarely bring in new creative minds while other sports frequently collaborate.

  • Vince shares stories about attitude era collaboration, emphasizing "staying in your lane" and letting experts do their jobs.


[00:26:56 ] - Tony Khan, Creative Control, and the Need for Change

  • Discussion about Tony Khan needing to stop being “everyone’s friend” and stepping up as CEO.

  • How empowering new voices and systems could propel AEW to exploit WWE’s home-market gaps.


[00:34:28 ] - Pet Peeves: What Drives Us Nuts About Modern Wrestling

  • Interactive fan segment: Coach and Vince’s biggest gripes—overuse of "schmaz finishes", lack of consistency in character storytelling, forced crowd participation, and heels acting like comedians (especially Becky Lynch).


[00:46:55 ] - Will WWE on ESPN Be a Success?

  • Both believe WWE & ESPN will figure out the business, but the rushed timeline poses short-term challenges for fans.

  • Big shows aren’t selling out, but with time these conglomerates are likely to adapt and thrive.


[00:51:35 ] - Saturday’s Doubleheader: PPV Logistics & The Football Problem

  • ESPN plans to migrate all content to a new ESPN app; wrestling shows may compete directly with massive live college football games.

  • Dilemma: is the wrestling audience distinct enough, or will split attention and scheduling kill early momentum?


[00:55:24 ] - Who's Poised for a Breakout?

  • Vince wants Drew McIntyre to get his due—but WWE booking hasn’t helped.

  • Talk about how talent need to look the part if they want superstar pay.


[00:58:12 ] - Final Thoughts & Merch Giveaways

  • Vince will be in the mountains this weekend while Coach leads a premium-member live watchalong.

  • Wheel of Doom giveaway for fans; new “I Bet Wrestling” merch announced.


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Wrestling’s Next Era: WWE & ESPN’s $325M Deal, Global Moves, and AEW's Big Opportunity-Coach & Bro 9/18/2025

Wrestling’s Next Era: WWE & ESPN’s $325M Deal, Global Moves, and AEW's Big Opportunity-Coach & Bro 9/18/2025

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