How do you structure a client-winning success story? Is there a secret formula? And wouldn't you like to learn the 'write' way from one of the best B2B case study authors in the business? Well, you're in the right place - because Toronto-based Rachel Sparacio-Foster is bringing the thunder on today's episode, giving you all this and so much more. The B2B Case Study Podcast is co-hosted and produced by Dave Thackeray, of content strategy studio Word And Mouth.