If your business looks solid on paper but still feels harder than it should—this episode is for you.

It's probably not your pricing or your offers. It's your strategy—and it's out of sync with your real life.

Just because it used to work doesn't mean it still does. 

In this episode, we're digging into why your current strategy might be holding you back—and how to reset it for 2025 and beyond.

Topics discussed in this episode include:

• Why your business might feel more complicated than it should—even if it looks successful on the outside.

• What the strategy gap is and how it quietly derails even experienced solo business owners.

• Signs your current strategy is outdated, misaligned, or actively working against you.

• Why scaling, hiring, or launching something new won't fix a broken strategy.

• How strategy fleas—hand-me-down advice from courses, coaches, and internet gurus—keep you stuck.

• The five layers of the Strategy Stack and how they shape your entire business.

• A practical self-check to spot strategy misalignment fast

• How do you know when it's time to reset vs. when to refine? 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

Check out the new free training

Reset Era: Earn More Without Working More:
www.bsfreebusiness.com/reset 

If you enjoyed today's episode, please:.

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor

• Subscribe for new episodes every Monday.

Sign up for email updates at www.bsfreebusiness.com/solo