X's New Feature Boosts Fake Views, Tricks Creators
Update: 2025-11-08
Description
Xs new feature, designed to enhance creator reach, is causing unforeseen problems with website traffic measurements. The update preloads content in the background, inflating view counts and misleading analytics. Substack and Bluesky have reported a surge in fake views, with Substack CEO Chris Best and Bluesky product manager Paul Frazee expressing concern over the impact on their metrics. Xs Nikita Bier defends the change, aiming to boost engagement with original content.
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