DiscoverBorn In Silicon ValleyXSET's Greg Selko on Redefining Gaming Culture & Building a Lifestyle Brand
XSET's Greg Selko on Redefining Gaming Culture & Building a Lifestyle Brand

XSET's Greg Selko on Redefining Gaming Culture & Building a Lifestyle Brand

Update: 2025-07-17
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In this episode, we interview Greg Selkoe, the co-founder and CEO of XSET, a gaming lifestyle brand. Greg shares his journey from urban planning to the gaming industry, explaining how XSET is redefining gaming culture by blending it with lifestyle and media. We discuss XSET's unique approach compared to traditional e-sports teams, the importance of authentic cultural connections, and insights into their business model and partnerships. Greg also opens up about the challenges and breakthroughs in building a gaming-focused company and his vision for XSET's future.


 


Host: Jake Aaron Villarreal, leads the top AI Recruitment Firm in Silicon Valley www.matchrelevant.com, uncovering stories of funded startups and goes behinds to scenes to tell their founders journey.  If you are growing AI Startup or have a great storytelling, email us at: jake.villarreal@matchrelevant.com

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XSET's Greg Selko on Redefining Gaming Culture & Building a Lifestyle Brand

XSET's Greg Selko on Redefining Gaming Culture & Building a Lifestyle Brand

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