Xerox's Reinvention Strategy, with John Bruno, Xerox
Description
John and Louella discuss Xerox’s reinvention strategy and John’s views on changing customer and market dynamics.
John recaps the workplace evolution from building-centred businesses to hybrid workplaces leveraging a distributed workforce post-pandemic and explains how this has driven Xerox to become a more responsive, services-led, software-enabled company with a larger partner ecosystem.
Xerox recognises it can’t rest on its laurels where its channel is concerned. The business is investing in partner engagement, development, and training, supporting its partner ecosystem to engage effectively with customers.
Louella and John discuss the challenges of attracting and retaining GenZ workers, the need to take a holistic approach to sustainability, and the power of Xerox’s position at the fulcrum of data, device, security and workflow, enabling it to deliver a compelling proposition for customers seeking to capitalise on emerging technology. John highlights the risks of large language models (LLMs) and predicts the rise of enterprise LLMs that will reduce the risk of GenAI for corporate organisations.
Finally, John and Louella explore industry consolidation and the impact of recent activity on Xerox’s relationships with its joint venture partners.
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United States
