DiscoverComms for GoodYasmina Benslimane: Is International Women's Day tokenistic?
Yasmina Benslimane: Is International Women's Day tokenistic?

Yasmina Benslimane: Is International Women's Day tokenistic?

Update: 2023-03-08
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PSA: Women aren't asking for flowers and chocolate on International Women's Day. They're asking for equal opportunities and equal rights.


In this episode, I chat to Yasmina Benslimane about the problematic tendency of corporations to tokenise marginalised voices on days like International Women's Day to signal their interest in diversity and inclusion. We touched on:



  • The value of international advocacy days

  • Whether raising awareness is useful at all anymore when it comes to global issues like gender equality

  • How we can move beyond tokenistic and short-lived campaigns


Yasmina is a feminist human rights defender and communications specialist with a multicultural background. She is a trained UN Women peace-builder and a certified women empowerment coach, helping young women to develop their leadership skills. Yasmina is also the founder of Politics4Her, a feminist youth-led blog and movement encouraging the inclusive participation of young women and girls in politics.




To keep up with Comms for Good, follow me on LinkedIn and Twitter!

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Yasmina Benslimane: Is International Women's Day tokenistic?

Yasmina Benslimane: Is International Women's Day tokenistic?

Kenza Essalama