If someone called you an expert, would you lean in confidently… or squirm a little? In this episode, I'll challenge how we define “expertise” and share how recognizing your value is the foundation of building a standout personal brand. Whether you're job hunting, pivoting careers, starting a business, or just feeling unsure of your next step—your expertise is the edge. I also introduce my signature 4-pillar framework, Personal Brand EDGE, and walk you through identifying and building around your expertise today—no overwhelm, no pressure, just honest and actionable steps forward.

Your expertise isn’t something you have to go out and get. It’s already here. It’s what gives you leverage to:
💼 Ask for the raise
📈 Launch the business
🎤 Speak on the panel
✨ Build the brand
🌎 Make the impact you want to make

If you want help digging into your EDGE and truly building your brand from the inside out,
head to launchmybrandtoday.com/EDGE and hop on the VIP waitlist.

✨ It’s where I walk you through my signature step-by-step system to turn your expertise into a magnetic personal brand that opens doors, builds trust, and creates real opportunities.

Let’s build your brand—together.