You Can’t Milk A Cow And Expect Yogurt, But You Can Sell Washable Sofas
Description
We track Edison Research’s sale to SSRS, Spotify’s TV distribution push, and whether video truly grows podcast audiences. We debate Oxford Road’s new ad-performance ranker, membership models that creators can own, and the messy state of podcast standards.
• SSRS acquires Edison Research and keeps the team
• Edison’s people-based ranker shows stable top shows and fast risers
• Spotify expands via Samsung TV Plus and Netflix distribution
• Netflix’s background audio and auto limitations challenge podcast UX
• BBC data on modest incremental reach from video
• Oxford Road’s ORBIT ranks shows by ad effectiveness
• Ads vs attribution debate and what “works” really means
• Supporting Cast enables owned subscriptions and ad-free feeds
• Standards frustration: PSP process, adoption gaps, taxonomy needs
• OpenStreetMap-powered location tag enables richer discovery
• AWS outage highlights platform dependence and resilience
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