Startup founders often believe so deeply in the mission of their business that they struggle to see how the world could exist any other way. They adopt a mindset akin to “once my product breaks through, all the naysayers will understand they were wrong to doubt its importance.” Or to borrow a phrase from Mark Zuckerberg, they “move fast and break things.”

That may work when it comes to scaling a social media app or SaaS platform, but things are a bit different for products that don’t live solely on your phone. Governments and policymakers set up the regulations that govern our mobility options in response to real problems observed in the past. And as frustrating as that may be to some founders, in the end they’ll usually get better results from working with cities, as opposed to against them.

That’s why, for the latest edition of Zag Talk, Jonah was so excited to sit down with Sam Roxas, co-founder of Common Good Strategies, to talk about how new mobility startups can better engage with the public sector. Before opening up her own policy shop, Samantha worked for the City of San Francisco, the SF Board of Supervisors, congressional leaders and SPUR, then jumping over to startups like WeWork, REEF and Replica.

Beyond Samantha’s sage advice, Greg and Jonah are also joined by Zag editor Ben Hubbard, as we go deep into the past week’s most pressing industry updates.

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