What to do when your content isn’t landing (and you’re convinced you’re shadowbanned)

In this episode, I break down the void energy—that soul-sucking feeling of posting great content and hearing crickets—plus the exact pivots that turned my tiny audience into paying clients.

I share the moment it finally clicked: I didn’t need more eyeballs. I needed a model that matched my audience size, messaging that spoke to one archetype, and a repurposing system so my best ideas worked 10–20x harder. We’ll rebuild your content plan around leadership, not the algorithm—so you’re consistent because clients can rely on you (not because Reels told you to dance).

✨ What You’ll Learn

• Audience-size math: how to calculate your dream income + reverse-engineer how many clients you actually need

• Model fit > more followers: why low-ticket + tiny audience = burnout (and what to sell instead)

• Message to ONE: speak to your client archetype (not your cousin from high school) so posts convert

• Story > tips: use your lived experience to position yourself as the solution (without trauma-dumping)

• The trust stack: the 4 post types every week (authority, story, invitation, community)

• Consistency that counts: show up like a leader; let repurposing carry you when creativity dips

• The repurpose engine: turn 1 great idea into 12 assets

• Metrics that matter: optimize for replies, saves, DMs, and inbound calls—not just views

  
  

If you’re ready to stop performing for strangers and start selling to the right people, this one’s your permission slip.

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