You can't defeat ultrasound advertising!

Update: 2020-05-31

Description

Ultrasound technology embeds high-frequency tones that are inaudible to humans in advertisements, web pages, and even physical locations like retail stores. These ultrasound "beacons" emit their audio sequences with speakers, and almost any device microphone—like those accessed by an app on a smartphone or tablet—can detect the signal and start to put together a picture of what ads you've seen, what sites you've perused, and even where you've been. Sean Patterson and Matthias Subik discuss implications.

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

Episode 19: Jesse Randall on VC and a new model for startup fundraising and investing

2021-01-1542:56

Flashback: Sean Patterson and Oracle Corp discuss blockchain and cryptocurrency

2020-09-2246:21

Stacey Abella on Innovation and Industry 4.0

2020-09-1429:34

Hilary Torn on Content Marketing

2020-09-0952:19

Giacomo Mercandelli on Supply Chain Finance

2020-08-0327:59

Dinesh Goel on Marketing Financial Products in Times of Pandemic

2020-06-3034:07

You can't defeat ultrasound advertising!

2020-05-3117:21

None of your business Google!

2020-05-2819:28

GDPR at 2!

2020-05-2415:40

Flashback: Euro Digital Partners' Sean Patterson explains blockchain

2020-04-1306:14

Flashback: Social Media Management Series - Episode 4

2020-04-1213:15

Flashback: Social Media Management Series - Episode 3

2020-04-1111:22

Flashback: Social Media Marketing Series - Part 2

2020-04-1010:30

Flashback: Social Media Marketing Series - Part 1

2020-04-0915:52

Flashback: Lead Generation Series Part 5 - Referrals and more

2020-04-0805:58

Flashback: Lead Generation Series Part 4 - Chat + Audience leverage

2020-04-0707:31

Flashback: Lead Generation Series Part 3 - Twitter + Quora

2020-04-0607:25

Flashback: Lead Generation Series Part 2 - Lead Magnets and interest groups

2020-04-0507:45

Flashback: Lead Generation Series Part 1

2020-04-0408:49

Flashback: 10 Things Euro Digital Partners learned from marketing ICOs (and other similar financial instruments)

2020-04-0309:29

00:00

You can't defeat ultrasound advertising!

#box-pro-ellipsis-172923319417391{-webkit-line-clamp:2;}You can't defeat ultrasound advertising!

You can't defeat ultrasound advertising!

Euro Digital Partners

You can't defeat ultrasound advertising!