YouTube's New A/B Testing Feature for Creators
Update: 2025-12-09
Description
YouTube introduces expanded A/B testing for creators, enabling automatic optimization of video titles and thumbnails to maximize watch time. This feature, now available to all creators with access to advanced features in YouTube Studio, allows testing of up to three different options for a single video. The winning combination, based on watch time, will be automatically applied, providing valuable insights for creators to boost viewership and engagement.
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