Col Gray is humble and very transparent. He also just happens to be a world class graphic designer and brand strategist.

Col and I first connected as members of the Content Marketing Academy, where he is a founding member.

Since then we have shared messages back and forth. This was our first time to chat in person.

In this interview, we talk about Col’s experience in the corporate world. Including a few instances working for people that were such bad leaders that Col found himself feeling physically ill. That kind of experience pushed Col to create his own company.

In 2005 Col founded Pixels Ink during a time when he says he had no other options.

Today the company works with businesses on the branding strategies, including logos.

The second half of the interview is where Col talks about his process for creating a mission-driven logo.

You can learn more about Col’s thoughts on branding at on his Youtube channel (https://youtube.com/pixelsink/) or on his website at https://pixelsink.com/