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In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair advantage in the age of AI. While AI can mimic tone, produce content, and automate tasks, it can never replicate your deep convictions, beliefs, or lived experiences. They walk through a step-by-step roadmap for identifying and clarifying your core values and how to turn them into magnetic forces in your marketing, leadership, and business.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all-in-one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• Core Values Word Bank:
• AI-driven Podcast Fit Assessment - https://AIdrivenmarketer.com/pod

Timestamps

• 00:01 – The human edge over AI: core values and lived experience
• 01:19 – What your "why" really is and why most people lose sight of it
• 02:32 – Why core values are your differentiator in a sea of AI sameness
• 05:20 – Ken's journey: discovering and teaching core values
• 06:53 – What core values are (and aren't)
• 10:19 – Ken’s 5-part framework: Believe, Become, Build, Belong, Bless
• 15:05 – Using life stories and reflection to uncover values
• 19:14 – The "Reality Audit": time, money, energy, and fear as value indicators
• 23:14 – How to shortcut the process using ChatGPT
• 26:19 – Final step: aligning and refining your true top 5 core values
• 30:32 – Core values in marketing: bring them to life with stories
• 35:29 – 3 key stories every marketer should craft to express values
• 38:14 – Add the story of transformation to the mix
• 39:36 – Stories across your content make your values unmistakable
• 40:46 – Getting help: AI can assist, but humans help discern your truth