Your Website Isn’t Built for AI — Kevin White on the Future of Digital Marketing
Description
In this episode of The LeanScale Podcast, we sit down with Kevin White, a marketing leader who’s helped shape the future of B2B tech at companies like Segment, Retool, and Common Room, and now leads marketing at Scrunch AI — an AI-first customer journey platform.Kevin breaks down one of the most important (and overlooked) shifts in modern marketing:🌐 Your website is no longer built just for humans.AI bots are crawling, interpreting, and relaying your site’s information to real buyers — and that “bot traffic” could become 50–90% of your visitors in the coming years.We discuss:How to make your website AI-friendly (and why it matters now)The difference between bot traffic and AI user intentWhy traditional SEO is dead, and “AEO” (AI Engine Optimization) is nextHow Scrunch AI helps marketers monitor and optimize for AI retrievalsKevin’s career journey from startup operator to AI marketing pioneerIf you’re a marketer, founder, or growth leader, this episode is a must-watch.👉 Connect with Kevin White on LinkedIn - https://www.linkedin.com/in/kevbosaurus/👉 Learn more about Scrunch AI - https://scrunch.com/👉 Subscribe for more conversations with the innovators shaping the future of marketing.#Marketing #AI #SEO #AEO #B2B #ScrunchAI #KevinWhite #DigitalMarketing #Podcast
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