Your flight has been cancelled - how On the Beach increased email engagement during the pandemic
Update: 2021-11-23
Description
If you’ve not heard of On the Beach (OTB), then you may be familiar with their recent campaign and TV ad starring the one and only, Iggy Pop.
Because life really is better on the beach, right? 🏖️
We think so. That’s why we were excited to welcome OTB’s CRM Manager, Adam Zullo onto The Big Bright Podcast to chat with us about an extraordinary marketing campaign that he and his team executed during the pandemic. You’ll learn:
- The role of CRM (customer relationship management) in marketing
- How OTB used customer data and listening to inform their marketing messages
- Why a 40% email-open rate was so extraordinary
- Apple’s IOS 15 update - what this means for marketers
- Tips for email marketers wanting to ramp up engagement rates
Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest speaker: Adam Zullo https://www.linkedin.com/in/adamzullo/ from On the Beach
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
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