How DO people learn web3? And what would it take to help educate the next billion users (and more)?

This week’s episode is the first show in a two-episode series with Zeneca, one of the leading builders, influencers, and educators in web3.

This week is an in-depth, behind-the-scenes interview exploring Zeneca’s personal journey into web3, his success as a content creator and project founder, and how he’s now transforming his organically built community into a full-blown company called ZenLabs. He’s aiming to build, as he calls it, the “McKinsey of Web3,” helping to educate and onboard billions of new users into web3 through a broad portfolio of ventures.

Next week will be a special educational episode where “Zeneca explains it all.” Host Dana Hork will ask Zeneca to help define and explain a series of terms -- everything from what are NFTs, to what is the blockchain, to what is web3, and more. It’s perfect for anyone new to the space trying to learn -- and it’s great for experts seeking simple-to-use language to describe this all to others.

Show Notes:
0:00 Two-episode series overview
1:30 Show intro
3:00 Zeneca’s intro, his 1st career as a professional poker player, buying his first crypto
6:23 Zeneca's early interest in NFTs & owning digital assets
7:40 Zeneca’s first NFTs
8:38 Feeling lost and confused buying his first NFTs (just like the rest of us!)
9:49 Leaving poker behind for NFTs
10:57 Beginning to write
11:57 Creating content & the origins of his NFT-enabled community ZenAcademy
15:37 How to foster community with a broad range of expertise in the community & the tier structure of ZenAcademy going forward
17:58 What makes a successful community
19:23 What is ZenMedia and who is Zeneca trying to reach and with what message
21:04 What content is resonating on each social media platform
22:50 Advisory services and who reaches out and when does he say yes
24:00 Consulting and a vision for building the "McKinsey of web3"
25:59 What NFTs does Zeneca collect and why
27:40 What is generative art
30:29 Why will ZenLabs be successful (among others) in onboarding the next billion users into web3
32:43 Is Zeneca surprised by his success and growth plus the benefits of delegating to his team
34:31 Leadership lessons in scaling his company
36:06 Zeneca's values
37:57 A conversation on bringing goodness into the industry
39:49 A question not often asked -- what are the downsides to all of this
41:34 The Web 2.5 world view plus planning for the worst & hoping for the best
43:31 A slogan to live by -- “Good people + Good technology + Good intentions => Good outcomes”
44:15 Shilling ZenAcademy, 30 Days of NFTs
45:25 Closing

Resources:
Zeneca on Twitter: https://twitter.com/Zeneca_33
ZenAcademy on Twitter: https://twitter.com/ZenAcademy_
Zeneca's Website: https://zeneca.xyz/
ZenAcademy’s Website: https://zenacademy.gitbook.io/the-castle/
Free Email Course from ZenAcademy: https://30daysofnfts.

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.