Zig When They Zag - Episode 2: Leadership in a Crisis Part 2
In this episode, Jessica Scanlon and Kevin Ring discuss how to dig into your company's mission, values, and vision. Just because a crisis hits doesn't mean your mission, values, and vision should be thrown out the window.
Mission: Your value proposition-the problem you set out to solve for people.
Values: the guide for how you do business-what people expect when they do business with you.
Vision: how the world will look once you've achieved your goals-how customers' lives will be transformed.
As a business owner, it can be tough to identify your mission, values, and vision, these help:
- Get laser-focused on what your business does best and who you want to serve.
- Ask your team about some of the best examples.
- How is the client better after working with you?
Without a clear mission, everything will be a struggle. Mission statements anchor you in how you are making your customers' lives better.
Downloadable Mission Statement Worksheet:
Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.
To work with us, visit www.hotdogmarketing.net