Zig When They Zag - Episode 7: How to Pivot Your Marketing During a Crisis
In business, you solve a problem for your customer. Pivoting means that you anticipate your customers' new concerns and adjust to solve their problems in a new way.
Customer effort score: the harder it is for customers to interact with you, the quicker they'll abandon the purchase.
Kevin discusses the framework we use at Hot Dog Marketing to help clients craft their strategic marketing plans.
- Who is your customer?
- Who is your buyer?
- Who is your user?
- How do they use your service?
- What value does your service create for them?
Kevin discusses the "value chain": the process of developing, producing, selling, and delivering your product. Knowing the entire value chain of your product, including who the buyers and users are, can help you identify how COVID-19 has impacted your customers.
Where are the new needs that are arising?
How is your customer's plight impacted by the complexity of the pandemic?
Link to Pivot Workshop Download
Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.
To work with us, visit www.hotdogmarketing.net