In this episode of The VIP Suite podcast, host Matthew Landis welcomes Zoey Pearson, a salon suite entrepreneur who turned her single penthouse space into a thriving multi-suite head spa business. Zoey lead a viral TikTok movement that led to over $47,000 in gift card sales, a fully booked schedule, and hiring a dream team of professionals, all within the IMAGE Studios salon suite model.

Zoey opens up how she tackled imposter syndrome, employed a smart and effective marketing strategy, and built a powerful brand using TikTok. She offers valuable advice for anyone looking to scale their beauty business.

This episode is a must-listen for hairstylists, estheticians, and any salon suite owners who are ready to level up. Learn how Zoey combined strategy, authenticity, and community to create a micro-spa that inspires and delivers real results.

On Instagram: @the.headspa & @zoeypearsonhair

On TikTok: @theheadspa614

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.