Zyper’s Amber Atherton: “From ‘Made in Chelsea’ to a garage in Palo Alto”
The Sunday Times’ tech correspondent brings on Amber Atherton, founder of Zyper, to talk about brand “super-fans” (4:45 ), finding them (6:55 ), starting as an intern at Vogue (7:35 ), starting her first company in her teens (8:30 ), moving to California for Y Combinator (11:20 ), why super fans are important (12:55 ), the problem with influencer marketing (15:35 ), why rampant online fakery is good for Zyper (19:45 ), being anti-influencer (21:45 ), creating brand “clubs” (23:00 ), starring in Made in Chelsea (26:10 ), leaving the show (30:25 ), the wild ride of fame (31:05 ), and transforming into a remote-only company (33:35 ).
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