bobCast with Jurek Leon on Customer Experience
Discipline is much more important than dollars when it comes to impressing your customers.
Every point of contact your customers have with your business must be planned and systemised otherwise your frontline people are deciding minute by minute what the customer’s experience is going to be.
Think about the experience your customers have when they come into contact with your organisation. It is often said that ‘first impressions’ are critical and long lasting! In fact they are the ‘moments of truth’ that set the scene for your ongoing relationship – if one develops at all!
- Do you have a clear picture of what you want it to be and do your team have the same picture as you?
- Do your customers consistently get this picture perfect experience?
- If they do, does this experience meet your customers’ expectations?
Business Owners Board (bob) presents Jurek Leon.