e.l.f. Beauty CEO: Purpose and Growth Go Hand in Hand
Description
e.l.f. Beauty —a 2025 recipient of the Corporate Responsibility Awards— is the only cosmetics brand to have grownits market share for 24 consecutive quarters, all while being a leader in innovation, diversity, and Fair Trade certification.What lessons can other businesses learn from e.l.f.’sembrace of diversity, sustainability, and affordable products?
Join Steve Odlandand guest Tarang Amin, chairman and CEO of e.l.f. Beauty, to find out how e.l.f.aligns its purpose with customer values, how the companyformulatesproducts that are clean, vegan, and cruelty-free, and why e.l.f. wants to make the best of beauty accessible to every eye, lip, and face.
The 2025 Corporate Responsibility Awards, taking place on April 23, celebrates organizations that have moved beyond public commitments to fully integrate responsible business practices into their core strategies, driving measurable, positive impacts on their organizations, stakeholders, and society.
(00:35 ) Elf Beauty's Mission and History
(01:58 ) Building Brands and High-Performance Teams
(02:50 ) Purpose-Driven Strategy and Values
(04:51 ) Sustainability and Social Impact
(12:19 ) Innovation and Technology in Sustainability
(13:58 ) Global Expansion and Market Strategy
(18:19 ) Supply Chain and Responsible Sourcing
(23:25 ) Continuous Improvement and Future Goals
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