Most dentists build a successful practice by doing everything themselves, from the clinical work to the hiring, the follow-up, and the accounts receivable nobody taught us in dental school. That approach works beautifully for a while, until the day it becomes the very thing holding the practice back.

Recorded live in Miami, Dr. Katie sits down with Jose Manuel Bermejo, business and leadership coach, founder of The CEO Advantage, and Growth Director at Digital Smile Design, who joined all the way from Madrid. Jose's thesis is one every practice owner should sit with for a minute: your business can't outgrow you. When a practice hits a revenue ceiling, or you can't find time for your own life, the answer usually lives in how the person leading it makes decisions.

They talk about the identity choice every growing practice eventually forces, whether you stay in the chair and hire someone to run the business or step into the CEO role and bring in an associate for the chair. Jose explains how he finds clarity with clients by looking at where their calendar and money actually go, why the gap between what we say matters and what we do is the first thing to close, and how he uses HRV data from an Oura ring or WHOOP to show leaders when a dysregulated nervous system is clouding their judgment, in the boardroom and chairside.

He also opens up about running 120 kilometers across the Pyrenees, what his biomarkers revealed about the real cost of peak performance, and the three daily habits he protects in this season of life: deep sleep, a 15 hour fast, and moving his body every day.

If growing your practice has ever felt like it meant giving up your health or your family, this conversation is a grounded reminder that it doesn't have to.

Take Jose's CEO Advantage assessment:

ceoadvantage.josembermejo.com

Connect with Jose: [email protected] 

LinkedIn: linkedin.com/in/josberco/

Connect with Dr. Katie:
🌐 thewellnessdentist.com
📱 @drkatieto

Work with Dr. Katie:

If you're a patient who's ever felt like your dentist wasn't seeing the full picture, join Dr. Katie's free webinar to learn what a wellness-focused visit actually looks like: https://go.drkatieto.center/register
 

If you're a dentist ready to ask deeper questions in your own practice, explore CORE membership, Dr. Katie's protocol-trained AI and monthly live coaching built for exactly this kind of shift: wellnessdentistinstitute.com/core-membership

Disclaimer: This podcast is for educational purposes only.  Information discussed is not intended for diagnosis, curing, or prevention of any disease and is not intended to replace advice given by a licensed healthcare practitioner.  Before using any products mentioned or attempting methods discussed, please speak with a licensed healthcare provider.  This podcast disclaims responsibility from any possible adverse reactions associated with products or methods discussed.    Opinions from guests are their own, and this podcast does not condone or endorse opinions made by guests.  We do not provide guarantees about the guests' qualifications or credibility. This podcast and its guests may have direct or indirect financial interests associated with products mentioned.