what’s actually working on Instagram, YouTube & TikTok right now (everything’s changing lol)
Description
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👀 ABOUT THIS EPISODE
Feeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone.
In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across your desk as a creator, brand, or podcaster in 2025.
🎯 This episode is for you if:
• You’re in a content rut and everything that used to work… doesn’t anymore
• You’re trying to grow on Instagram, YouTube, or TikTok but feel like the platforms keep changing
• You’re ready to treat social media like a business, but not sure where to start with all the new updates
Let’s unpack what’s actually working right now, the latest algorithm shifts, and how creators can still win in 2025.
⏱️ CHAPTERS & TIME STAMPS
00:00 – Intro
02:42 – What’s the vibe right now on social media?
04:55 – ChatGPT is changing what content is working
07:00 – The biggest thing that’s working right now
10:00 – What’s new on YouTube right now
12:30 – YouTube Partner Program monetization update
13:30 – Shorts algorithm (why they flop lol)
15:00 – What’s working on YouTube right now (algorithm)
18:00 – Instagram updates: Edits & Trial Reels
19:30 – Trial Reels — what’s going on?!
21:00 – What’s working on Instagram now
24:00 – How to treat Threads right now
26:00 – TikTok ban update & algorithm change
28:40 – Final thoughts & wrap up
🎧 LISTEN ON THE PODCAST
Apple Podcasts → https://apple.co/3OsCVEK
Spotify → http://bit.ly/3CHpmPo
Anywhere else → https://pod.link/1565886767
📌 FOLLOW US
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Tess IG → https://www.instagram.com/tessbarclay/
TikTok → https://www.tiktok.com/@tess.barclay
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