DiscoverYou, Me & CPG by Haines‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16
‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

Update: 2024-06-26
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The more that creativity makes people feel, the more that they’ll buy, give, vote and do.

That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.

He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.

This episode covers

  • Why election results are so predictable before campaigns even start
  • The genius step that got Dove’s ‘Real Beauty’ campaign off the ground
  • System 1 vs System 2 thinking
  • What makes 80% familiarity and 20% novelty the perfect mix
  • How emotions drive decision-making

John Kearon: https://www.linkedin.com/in/john-kearon-system1/
System1: https://system1group.com/
https://www.linkedin.com/company/system1group/

Jamie Holtum

https://www.linkedin.com/in/jamie-holtum-85b79634/

Haines

https://www.haines.partners/

https://www.linkedin.com/company/hainespartners/

https://www.instagram.com/youmeandcpg/

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‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

Haines