Iowa ranks fifth nationally for melanoma—a rate similar to Arizona—and the reason might surprise you. It's not just about UV radiation. It's about who's spending their days outside and how we protect ourselves.

Dr. Marta Van Beek, a dermatologist at UI Healthcare, breaks down the reality: agricultural workers face 60% higher skin cancer rates, there's no such thing as a "healthy tan," and most of us are applying sunscreen completely wrong. (Spoiler: it's every two hours, not just when you remember.)

Toss some bags with a dermatologist about why Iowa's skin cancer rate is high and what you can do to reduce your chances of being part of the statistic.

Toss some bags at Iowa's surprising skin cancer crisis... why "pale is in vogue"... and the two-hour sunscreen rule that changes everything...

*SHOW RUNDOWN:*

00:00 - Why Iowa ranks 5th nationally for melanoma (higher than Arizona!)

01:58 - Agricultural workers face 60% higher skin cancer rates

03:30 - The two-hour sunscreen rule most people don't follow

06:30 - Rural healthcare barriers: living far from dermatologists

09:00 - "No such thing as a healthy tan" - myth debunked

10:00 - Iowa's tanning bed problem: one of only 6 states with no restrictions

12:00 - Why tanning is actually addictive (endorphins released)

14:30 - "It's never too late" - why 50-year-olds should still protect skin

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