Episode Overview:

In this Marketing in the Age of AI episode, Emanuel Rose and Asif Hossain unpack what it really means to treat AI as infrastructure—not a shiny toy. From healthcare outreach in New York to blueprint retrieval for real estate teams, we explore practical deployments, the power of context, and how to avoid FOMO-fueled projects that miss on ROI.

What You’ll Learn:

• 🏗️ Why thinking of AI as core infrastructure leads to better strategy and durability

• 🧠 How context + guardrails improve outputs, reduce hallucinations, and cut token burn

• 🏥 Real-world case: targeting under/uninsured residents for cancer screening outreach

• 🏢 Real estate case: RAG workflows to surface blueprint data for leasing teams on mobile

• 🗣️ Voice AI win: replacing owner’s phone load at a jiu-jitsu gym → more sign-ups, less chaos

• ⚖️ Model selection mindset: mixing models, setting truth-first instructions, and token optimization

• 🏷️ The hidden lever: data labeling & structure before you “slap a model on your database”
  

Featured Guest:

Asif Hossain — Applied AI innovator focused on designing and deploying systems for mid-market companies. Physics background, blunt takes, and a portfolio of outcomes-first projects across healthcare, real estate, and ops automation.

Episode Highlights:

• “Solve, don’t sell”: start with operational pain, not hype

• Context windows & instructions: concise, factual, truthful—“don’t spare my feelings”

• Hybrid stack thinking: when to use general LLMs vs domain small models

• Internal AI hygiene: labeling > speed; structure > shortcuts

• ROI lens: simple agents (voice/SMS/chat) that deflect repetitive ops and create revenue
  

Connect and Explore More:

Host — Emanuel Rose

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
  

Guest — Asif Hossain

• LinkedIn: https://www.linkedin.com/in/theasifhossain/
  

Further Reading or Resources:

• Blog recap of this episode: https://emanuelrose.com/leveraging-ai-as-infrastructure-insights-for-strategic-marketing-leadership/

• Host site: https://emanuelrose.com/

• Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

What single workflow would you automate first if you treated AI like infrastructure? Drop it in the comments. If this helped, like, subscribe, and share—and hit the bell so you don’t miss the next episode. 🔔💬

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