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Perpetual Traffic

Author: Tier 11

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Kasim and Laurengetting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!Chapters:00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo00:01:52 - Election Years Meet Advertising: An Unlikely Romance00:03:29 - Politicians on the Roasting Rack00:08:55 - Mark Your Calendars: Dates That Dictate Ads00:09:30 - When Politics and Pixels Mix00:11:45 - The Digital Tug-of-War: Ad Space in Election Season00:14:31 - Farewell Old School, Hello Digital Frontier00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution00:20:43 - Capturing Moments: When Culture Fuels Campaigns00:23:27 - Lauren's Korean Age Quandary00:26:46 - The Art of the Share: Content That Catches On00:32:07 - Black Friday Planning: Beat the Election Bump00:35:48 - The Groupon Effect and Black Friday Blues00:38:55 - Parting Wisdom: Laughs, Lessons, and GoodbyesLINKS AND RESOURCES:Search Results for: Lauren PetrulloPerpetual Traffic on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively. Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a product or service to create compelling copy. Jon showcases the tool's capabilities by applying it to various scenarios, including generating ads and VSL leads, illustrating its versatility and power in crafting messages that resonate with target audiences. Kasim expresses his concern about the potential homogeneity in copy generated by widespread use of AI tools like Benson AI. Jon addresses this and you’ll have to tune in for his answer. Overall, Jon gives us a compelling look at the future of copywriting, showcasing how AI can augment human creativity to produce impactful marketing materials. Benson AI represents a significant leap forward, promising to enhance efficiency and effectiveness in the ever-evolving landscape of digital marketing​​.Chapters:00:00:00 - AI Meets Copywriting: Introducing Jon Benson00:01:07 - From VSL Innovator to AI Pioneer: Jon's Journey00:03:22 - The Genesis of Video Sales Letters (VSLs)00:06:15 - Enter Benson AI: Revolutionizing Copywriting00:09:04 - The Mechanics of Benson AI: Understanding Product Essence00:12:38 - AI in Action: Generating Engaging Ads00:15:20 - The Versatility of Benson AI: From Email Campaigns to Social Media Content00:19:06 - Live: Unveiling Benson AI's Copywriting Magic00:21:14 - Generating Ads with AI00:23:47 - Real-Time Creation: Creating Compelling VSL Leads00:26:32 - Addressing Copy Homogeneity: Ensuring Distinctiveness in AI-Written Content00:29:55 - Merging Creativity with AI for Copywriting Excellence00:35:41 - Masterclass: Crafting Video Sales Letters with Benson AI00:38:54 - Creativity x AI: Keeping Copy Fresh and Original00:42:43 - Beyond Text: Expanding AI's Copywriting Horizons00:50:37 - Looking Ahead: The Impact of AI on Future CopywritingLINKS AND RESOURCES:BNSNJon Benson's WebsiteDriven MastermindSales Copy SecretsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.Chapters:00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths00:03:38 - Success Story: Refining Strategies for Optimal ROI00:07:54 - John Moran's No-Fail Principle for Digital Success00:12:06 - Winning Strategies: Prioritizing High-Profit Products00:13:16 - Meta Advertising Mastery: Boosting Profit Margins00:17:20 - Strategic Overhauls: From Insight to Impact00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign00:23:59 - Rethinking Metrics: The Vital Signs of Business Health00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing TriumphLINKS AND RESOURCES:PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:a...
Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.Chapters:00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran00:04:41 - Connect with Us: How to join our community for real-time discussions.00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.00:41:17 - Wrapping Up: Summary and resources for continued learning.LINKS AND RESOURCES:PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share?...
John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.Chapters:00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing00:04:45 - Is a Fractional CMO Worth It? 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth StrategyLINKS AND RESOURCES:LinkedInDuct Tape MarketingWikipediaJohn on Twitter / XJohn on InstagramThe Self-Reliant Entrepreneur on MediumDuct Tape Marketing by John JantschThe Referral Engine by John JantschSEO for Growth by John JantschThe Ultimate Marketing Engine by John JantschThe Self-Reliant Entrepreneur by John Jantsch7 Essential Stages of Total Online Presence by John JantschThe Commitment Engine by John JantschDuct Tape Selling by John JantschTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 a...
Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.Chapters:00:00:00 Introduction: Unraveling Today's Economic Enigmas00:02:03 The Phantom Recession: Decoding Economic Contradictions00:04:07 Global Impacts: How World Events Reshape Marketing00:06:18 Agency Insights: Marketing's Predictive Power on Economy00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times00:10:31 Supply Chain Dynamics: Navigating Through Disruptions00:12:27 Forward-Looking: Marketing's Role in Economic Recovery00:13:09 Economic Indicators: Marketing's Response to Shifts00:17:22 The Office Space Evolution: Remote Work's Economic Impact00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior00:25:19 Fiat's Influence: Economic Perspectives on Currency00:32:23 Commodity-Backed Currency: A Future Solution?00:35:40 Conclusion: Charting the Path for Business in New EconomiesLINKS AND RESOURCES:Perpetual Traffic on TelegramThe Conference Board Economic Forecast for the US EconomyITR EconomicsEconomic indicators hint at a coming slowdownS&P 500The Man Who Broke Capitalism(2023)WTF Happened in 1971 Nixon and the End of the Bretton Woods System, 1971–1973Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with
Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive in a competitive marketplace by gathering the best talent, regardless of geographical boundaries, making a compelling case for the strategic and ethical dimensions of global hiring practices.Chapters:00:00:00 - Kickoff: Introductions & Light-hearted Start00:00:55 - Evolution: From Agency Owner to Global Talent Scout00:02:31 - Discovering Talent: The Argentine Advantage00:04:18 - Global Talent: Unlocking Business Growth & Innovation00:10:58 - Why Latin America? Exploring Regional Opportunities00:13:05 - Cost-Effectiveness: The Economics of International Hiring00:14:57 - Excellence in Hiring: Attracting the World’s Best00:16:41 - Life-Changing Wages: Impact on Global Teams00:18:30 - Global Hiring: Gaining a Competitive Edge00:20:20 - Salary Strategy: The Ripple Effect in Emerging Markets00:23:50 - Communication is Key: Embracing Radical Candor00:24:34 - Wrap-Up: Final Thoughts & Actionable InsightsLINKS AND RESOURCES:Perpetual Traffic on TelegramWhat is the Average Salary in Colombia? and Factors AffectingPerpetual Traffic on SpotifyJosh Hill on LinkedInRalph on InstagramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wisdom and entertainment. Featuring insights from marketing luminaries like Kobi Topaz, Alisha Conlin-Heard, and Perry Marshall, we explore everything from the importance of content repurposing to innovative approaches to digital marketing. This blend of humor, candid discussions, and actionable marketing advice offers listeners a rare peek into the lighter side of marketing mastery, making it a must-listen for anyone looking to deepen their understanding of the field while being thoroughly entertained.Chapters:00:00:00 - Welcome to the Behind the scences!00:02:40 - Episode 571: How To Build Create Crack-Like Offers To 2x-10x Your Leads With Alisha Conlin-Hurd00:14:45 - Episode 565: AI: The Future Is More Predictable Than You Think With Perry Marshall00:17:45 - Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz00:39:40 - Ralph signing off!LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. ​Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!Chapters:00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!0006:46 - Marketing Dynasties: The Secret Sauce00:07:04 - Persuasion: The Heart of Marketing00:08:00 - Decoding Offers: What Makes Them Tick?00:10:20 - Sales Meets Marketing: A Symbiotic Dance00:11:20 - Content's Reign in the Marketing Kingdom00:13:27 - Lead Quality: The Marketing Gold Standard00:15:39 - Offers: The Lead Gen Catalysts00:17:00 - Micro-Yeses: Marketing's Small Wins00:33:20 - Market Mastery: Know Your Arena00:36:46 - Lead Nurturing: The Growth Formula00:41:47 - Test, Learn, Iterate: The Marketing Mantra00:43:20 - Patience: The Marketer's Virtue00:45:41 - Evergreen Offers: The Eternal Flame00:49:51 - Connect: The Essence of MarketingLINKS AND RESOURCES:Persuasion ExperienceAlisha Conlin-Hurd on LinkedInAlisha Conlin-Hurd on YouTubeCRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion ExperienceAlisha Conlin-Hurd on InstagramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on
Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.Chapters:00:00:00 - Welcome: Unveiling the Secrets of Persuasion with Jason Fladlien00:03:11 - Mastering the Craft of Persuasion and Sales00:04:05 - Key to Selling: Understanding Who You're Talking To00:07:12 - Why Repelling the Wrong Audience Boosts Sales00:09:29 - Decision Making Through the Lens of Persuasion00:11:32 - Tailoring Messages to Market Needs and Desires00:13:53 - Direct Communication: Cutting Through the Noise00:20:53 - Aligning Messages with Your Audience's Core Values00:24:24 - Crafting Unique Conversations for Impact00:26:23 - Overcoming Business Hurdles with Insight00:28:59 - Crafting Stories that Address and Overcome Objections00:32:54 - Embracing and Communicating Your Limitations00:34:42 - Conquering the Fear of Selling: A How-To00:36:44 - Jason Fladlien's Webinar Formula Unpacked00:42:59 - The Role of Value in Effective Selling00:46:47 - How Masterminds Catalyze Business Growth00:48:00 - Wrapping Up: The Lifelong Journey of Learning and PersuasionLINKS AND RESOURCES:YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven MastermindTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...
Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.Chapters:00:00:00 - Kickoff: The Evolution of E-commerce Marketing00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat00:07:56 - Newsjacking: A Modern Twist on Marketing00:09:03 - Engaging Audiences: Gamification in Learning00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing00:13:59 - From Traffic to Tribes: Prioritizing Community00:19:45 - The Community Effect: Transforming E-commerce Dynamics00:31:28 - Navigating the Future: Predictions on Digital Tracking00:37:25 - Wrapping Up: Connect with Ralph and KasimLINKS AND RESOURCES:NewsjackingNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media CoverageXperiencifyTeremanaConor McGregor WikipediaCasey NeistatMint MobileHydrowTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:a...
We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game!Chapters:00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise00:05:46 - Level Up: Marketing Strategies for the Digital Savvy00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success00:36:43 - The Future is Now: How to Prepare for the Next Wave of MarketingLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet  explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance.Chapters:00:00:00 - Kickoff: Unveiling the Digital Marketing Titans' Summit00:01:51 - Peering into Tomorrow: Redefining Marketing Agencies00:03:04 - The Titans Converge: A Groundbreaking Podcast Fusion00:07:15 - Agency Evolution: Navigating Through Digital Transformations00:13:35 - Forecasting Value: Agencies' Role in the Next Digital Decade00:18:39 - Tech's Tectonic Shifts: Revolutionizing Marketing Strategies00:23:55 - Competitive Edge: Mastering the Market's Maze00:25:50 - The Podcast Purchase Path: A Tale of Tactical Acquisition00:26:37 - Deal Dynamics: The Fine Art of Negotiation Unveiled00:28:57 - Amplifying Influence: Podcasting's Pivotal Role in Modern Business00:34:35 - AI's Creative Canvas: Transforming Content Generation00:41:12 - Branding vs. SEO: Charting the Course Towards Holistic Performance00:47:16 - United We Stand: The Unstoppable Force of Marketing CollaborationLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of marketing with the latest technology and a touch of humor, to create ads that rock.Chapters:00:00:00 Unveiling the Magic: A Fresh Take on Marketing Basics - Ralph and Kasim kickstart the journey into redefining marketing fundamentals.00:01:09 Podcast Panorama: Standing Out in the Marketing Mix - A look at what distinguishes "Perpetual Traffic" in the marketing podcast landscape.00:02:44 Core Concepts Uncovered: The True Power of Marketing Basics - Delving into why mastering the basics is crucial for innovative marketing.00:04:01 Foreplay.co: The Marketer's New Edge - Introduction of a game-changing tool for spying on competitors and sparking creative ideas.00:08:37 Crafting Call-Out Ads That Convert - Strategies for creating compelling ads that grab and hold attention.00:18:30 Echoes of the Market: Listening to Your Customers - The importance of tuning into customer feedback to shape marketing strategies.00:19:08 Sales Calls as Research Tools - Utilizing sales conversations as a treasure trove for market insights.00:20:34 Deep Dive into Effective Call-Out Ads - Exploring the nuances of call-out ads that resonate with audiences.00:23:12 Social Media Mastery: Beyond Likes and Shares - Leveraging social media for impactful marketing engagements.00:24:01 The Craft of Content Creation - Strategies for developing content that captivates and engages.00:27:17 AI in Marketing: The Future Is Here - How AI tools are revolutionizing marketing strategies and execution.00:28:33 Doubling Down on What Works - The significance of focusing on effective strategies for long-term success.00:32:58 Conclusion: Key Takeaways on Elevating Your Marketing - Wrapping up with essential insights for integrating classic marketing principles with cutting-edge technologies.LINKS AND RESOURCES:ForeplayMarketing SchoolTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...
What if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Perpetual Traffic podcast. Perry joins us to share his insights on how AI is transforming the digital marketing space, and how to ask the right questions to stay ahead of the curve. He also explains the Lindy Effect, a powerful concept that helps you predict the longevity and relevance of your business ideas. Whether you are a marketer, an entrepreneur, or a curious listener, this episode will blow your mind with Perry’s vision of the future, and equip you with the tools and strategies to succeed in the age of AI. Listen and learn how Perry Marshall’s crystal ball can help you master AI, marketing, and the future.Chapters:00:00:00 Introduction: Setting the Stage with Perry Marshall00:07:54 AI's Game Changer: Transforming Digital Marketing00:08:46 Next-Gen Visuals: AI's Revolution in Photography and Mapping00:10:40 Exploring the Lindy Effect: Time-Tested Success Principles00:12:45 AI Anxiety: Addressing Job Replacement Fears00:15:15 AI as a Problem Solver: Enhancing Human Capability00:17:45 The Road Ahead: AI and the Future of Transportation00:19:54 AI in the Workplace: Redefining Professional Landscapes00:23:37 Digital Trust: Building Confidence in the Age of AI00:28:25 Beyond the Screen: Valuing Real-World Connections00:30:04 Digital Divide: Addressing Inequality in the Tech Era00:32:12 What's Next for AI: Looking into the Crystal Ball00:35:18 Wrapping Up: How to Embrace AI's Potential for the FutureLINKS AND RESOURCES:Perry Marshall WebsiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space.Chapters:00:00:00 - Welcome: How to Master Digital Marketing and Attribution00:03:03 - The Big Question: How Do You Track Your Marketing Results?00:05:18 - Case Studies: What Works and What Doesn't in Attribution00:07:20 - Deep Dive: Unraveling the Mysteries of Attribution00:09:58 - Recap: The Main Points from the Attribution Talk00:22:22 - Tech Talk: How Regulations Affect Your Marketing Strategy00:24:41 - Google's Match Rate: How to Interpret and Improve It00:27:33 - Cambridge Analytica: What We Can Learn from the Controversy00:29:57 - Future Focus: How to Stay Relevant in the Digital World00:31:05 - Multi-Channel Marketing: How to Reach Your Customers Where They Are00:38:02 - Non-Conversion Campaigns: How to Boost Your Brand and Engagement00:43:06 - Media Buyers: How to Upgrade Your Skills and Value00:48:23 - Brand Awareness: How to Measure and Increase It00:50:50 - Reality Check: The State of Digital Marketing in 2024LINKS AND RESOURCES:Measurement Marketing Don't Look UpTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreciate the power and influence of impression-based advertising. This is part one of a two-part series that will challenge your assumptions, expand your perspective, and inspire you to adopt a more holistic and nuanced approach to evaluating your marketing success.Chapters:00:00:00 - Introduction: Setting the Stage for Marketing Insights00:04:00 - Welcome to Perpetual Traffic: Decoding Attribution Across Digital Platforms00:06:53 - Sales Attribution Complexity: A Closer Look00:09:47 - Rethinking Traffic Strategies in Current Marketing Trends00:11:44 - Dissecting the Standard Sales Funnel00:13:37 - Advertising Spectrum: Exploring its Breadth00:15:47 - Navigating the Complexities of Sales Attribution00:18:52 - Visualizing Real Client Data: Overlapping Conversion Insights00:20:12 - Dilemma of Meta Platforms: A Critical Analysis00:21:45 - Debunking 30-Day Advertising Cycle Myths00:23:35 - The Popcorn Analogy: Rethinking Advertising Cycles00:26:05 - Unmasking the Illusion of Complete Marketing Visibility00:29:31 - Exploring Potential Solutions to Attribution Challenges00:30:40 - Final Thoughts and Anticipation for the Next DiscussionLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase insights, to Metricool's comprehensive approach to social media management. They also touch on Canva's innovative design solutions, including its AI assistant and brand kit creator, as well as HeyGen and Synthesia.io's prowess in AI-driven video creation. Focusing on e-commerce, Ralph and Kasim discuss the indispensability of tools like SmartScout for Amazon sellers, and the impact of Opus.pro and video.ai in the realm of video marketing. They also dive into Descript’s revolutionary approach to video editing through transcript modification. Additionally, the episode highlights the significance of Designer.io in creating compelling lead magnets and ebooks, and Repurpose.io’s effectiveness in streamlining content syndication across various platforms. Chapters:00:00:00 - Kick-off: Ralph & Kasim on Recent Mastermind Insights00:03:25 - Tool Exploration: Deep Dive into Post-Purchase Surveys00:11:13 - Lead Generation Talk: Unpacking Leadsy & High Level Strategies00:13:29 - Metrics Mastery: A Close Look at Metricool & HubSpot00:15:35 - Design Revolution: Revisiting Canva's Capabilities & the Wonders of Canva’s AI Assistant00:18:47 - Video Content & AI: Introducing HeyGen for AI Video Creation00:21:27 - E-commerce Innovation: SmartScout for Amazon Sellers00:22:53 - Multimedia Tools: The Flexibility of Opus and Video.ai00:28:54 - Content Strategy: Simplifying Repurposing with Designer00:32:07 - Amplifying Reach: Mastering Content SyndicationLINKS AND RESOURCES:How we used Ai and Deep Fakes to create a Spanish version of Perpetual TrafficEpisode 383: Using AI To Create An Ad In Less Than 5 Minutes With Dennis YuGet the 101 on 7-11-4 and improve your customer engagementHigh LevelTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...
You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You’ll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.Chapters:00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo00:04:18 - Entering Pinterest's Marketing Arena00:06:40 - Revealing Pinterest's Untapped Marketing Potential00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic00:22:16 - Masterclass in Pinterest: Strategies Unveiled00:24:16 - The Proven Pinterest Success Formula00:26:10 - Future Trends: AI in Pinterest's Visual Search00:27:03 - Smart Strategies: Repurposing Content for Pinterest00:32:30 - Trendspotting with Pinterest Predicts00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing PowerLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
Today we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns.Chapters:00:00:00 - Kickoff: Dive into the Dynamic World of Meta Ads on the Perpetual Traffic Podcast00:03:49 - Expert Insights: Ollie and Cameron Discuss the Evolution of Customer Acquisition00:05:47 - Full Funnel Mastery: Unpacking the Impact of Comprehensive Marketing Strategies00:15:57 - Perfecting Your Ads: The Critical Role of Ad Hygiene in Digital Marketing00:20:44 - Audience Building Tactics: Harnessing the Power of Facebook Forms in the Post-iOS 14 Era00:22:33 - Holiday Sales Strategies: Winning Approaches for Black Friday 2023 Campaigns00:27:42 - Consumer Insights: Delving into Consumer Behavior and Funnel Optimization00:37:16 - Wrap-Up: Recap and Key Takeaways for Boosting Your Meta Ads CampaignsLINKS AND RESOURCES:Beyond Conversion Ads Engaging Evergreen Marketing StrategiesWhat's Working Now in Meta Ads? - Quick Tips & Hot Takes to Boost Your Digital MarketingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar
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Comments (10)

Josh Garris

Beyond a podcast, it's a marketing masterclass that transformed my career & keeps redefining my approach. Ralph, Kasim & Molly, along with A-list guests, deliver cutting-edge strategies & actionable insights for everyone: freelancers, agencies, CEOs & more. Every episode explodes with knowledge bombs, making it THE marketing podcast (trust me, I listen to them all!). Thanks for opening doors & igniting growth. Can't wait for more marketing magic! #Perpetualtraffic (PS I’d love to go to T&C!)

Dec 21st
Reply

Michael Jensen

here

Sep 10th
Reply

Linus Lim

What happened to this podcast? I have been listening since 2017 and the amount of promotions to value recently is appalling!

Apr 24th
Reply

Skyler Moon🌙

LMAO 🤣

Jan 21st
Reply

little king

I like this and I'll liason more.

Jan 19th
Reply

Fotocatcher

Found this by listening to James Schramko. His info is mostly above my pay grade (my goals ate only 10k a month 😂). But using FB ads is huge for me and I love the recent conversation Molly had with James about the subject. It proves exactly what I had been thinking and why my most recent ads were simply promotion of posts that were already popular on their own. Going to be a faithful follower on here I'm sure!

Feb 28th
Reply

Freddie Garay

amazing!

Oct 20th
Reply

Prabhjot Singh

glad i heard this episode 😍

Sep 14th
Reply

Kenneth Dylan Lam

nicccceee!

Jul 19th
Reply

Marin Zlatarić

Great insight

Jun 27th
Reply
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