STANDOUT with Cheryl Tan

If you struggle with marketing yourself, this is the episode to listen to. Ann Carden is a business owner with more than 30 years of experience, having started and sold multiple companies in many different industries. Now, she helps businesses attract high-end clients. In marketing her own company, she focuses on visibility...more specifically, creating strategic visibility on LinkedIn.

Michelle Nedelec is an author, speaker, and owner of multiple businesses, and through experience, has learned what it takes to stand out in the marketplace today. It's you. Your personality, your purpose, your passion. Michelle talks about how you present you to the world, because this is a key part of the process, while also creating a path to profitability. That profitability piece? She says systems and automation play a critical role in that. How can you create amazing content that showcases you, while being intentional about the growth of your business? That's the subject of our discussion.

On this show, we're talking about what it takes to stand out in your industry. What kind of work goes into the process? And is it worth the effort? I'm excited to introduce you to Andy Wang. He's a business owner, a podcaster, and a content creator. I love Andy's thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you'll hear, it takes time. If you're in the process of creating content to build a brand, I really think you'll enjoy this honest conversation.

Atiba de Souza knows how important video marketing is to the growth of your business. He is a speaker and CEO of video marketing agency Client Attraction Pros, and I'm excited to share his wisdom with you in this episode. He mixes the power of video with the magic of SEO, and what you have is a recipe for business success.

Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because if you can show up as yourself on camera, you will enjoy creating more content, you will stand out in your space, and you will become the recognized expert in your industry. There's no better example of that than Jason Lavarias. He flies drones, he's a veteran, and now he's a video creator thanks to his experience in the Video Bootcamp. In this show, we're talking about Jason's YouTube channel and the things he can do to optimize it for more views and engagement.

How can video help to establish you as an expert in your industry? Listen to this interview I did with Video Bootcamp student Misty Leinberger. Hear how she is systematically and successfully using video to connect with new clients around the country.

Today, we’re diving deep into YouTube. I have always been a fan of YouTube as a public storage location for videos that my clients and students create.  But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move. If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conversation with Erin Busbee. Over the last six years, Erin has grown her YouTube Channel to more than 325 thousand subscribers. Think about that for a moment. 325-thousand. That’s a lot of subscribers. And a lot of impact. And a lot of time. There are two things we talked about that I can’t stress enough - that we have to be so very focused on our audience, really dialed in, and once you figure out what your audience needs to hear, then you create the systems to make videos that tie into your message.  Here's what you'll learn in this episode: *The one question you can ask yourself if you're trying to figure out your next path *What is affiliate marketing? *Erin's content creation process *What you can outsource - and why you should *What YouTube is prioritizing and pushing right now *Four things you should focus on if you're going all in on YouTube right now Here are links mentioned in this episode: *Get Erin's Wardrobe Basics Checklist here *Check out Erin's YouTube Channel here *Want to learn more about the Video Bootcamp? Click here for details *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click 

Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and the one thing you need to do before sending a podcast pitch. Here's what you'll learn in this episode: *The #1 thing to help you enjoy producing your podcast more *What makes a great podcast guest *Steps you can take to prepare yourself before being interviewed on a show *Growing a business using skills you developed in a past career *The importance of research before you start pitching yourself on podcasts *How you can create podcast "seasons" and why that may be the more effective way to serve your audience Here are links mentioned in this episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Kelly Glover, CEO of The Talent Squad, here *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator. But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about ways to create videos that her audience needs to hear. How did this happen? Here’s my conversation with Corrina Carter. Here's what you'll learn in this episode: *How to overcome fear of being on camera *How video impacts the way past customers and future clients see you *A foundation of content you can build using video Here are links mentioned in the episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Corrina Carter, CEO of CMS Mortgage here *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

We’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects. You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to your advantage with some easy-to-implement tips and tricks.  My goal is to share highly actionable steps you can take right now to get you feeling more comfortable using video. If you have questions, or if you have another topic you’d like to learn more about, let me know. Here's what you'll learn in this episode: *Why master video? *How to stand out on camera *Best practices for your equipment, your look, and your message *The No-Fail Video Formula *What F.O.C.U.S. is and how it helps you speak more effectively *My best tips for cutting out filler words in speech Here are links mentioned in the episode: *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

https://youtu.be/nGA0Au3AnY0 You are going to LOVE this interview. I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her expertise as a registered nurse, as a business owner, as a marketer to help physicians market themselves better. There’s a lot of information out there. You know it. But it’s rare to find people actually putting that information into practice. This is especially valuable for students in my Video Bootcamp. If you’re a student, please listen carefully because you can use what you’re learning in the Bootcamp to create the kind of consistency you’ll hear Karol talk about. By the way, this is a great place to mention that you can join us for the Video Bootcamp, my 4-week program designed to help you use video more effectively. Click here for more details about our next live session. Here's what you'll learn in this episode: *How to use alternative marketing channels to reach more people *How to use tools available to anyone to create this path *How she developed a marketing department within her own staff *The power of consistency *Karol's exact process to create videos and how she outsources most of the project in order to be able to create more original content *The real benefit of putting yourself out there on video Here are links mentioned in the episode: *Weightlosspracticebuilder.com *Centerforweightlosssuccess.com *Yourbestsellerbook.com *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, “Cheryl” and get $20 off. Click here to get tickets. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions 

It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months. I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your own platform is in your hands right now. Literally, because you’re probably listening to this on your smartphone. In this episode, I will outline a path for you. If you’re stuck and you’re not sure where to start using video. If you’re trying to figure out how to share your message with more people. If you want to create a greater impact, video is an excellent way to do this.  What you will learn in this episode: *Why video creation is an important skill to master in 2020 and beyond *The six-step plan to start creating video going forward *The misconceptions you might have as you get started on the video journey *Why now is a great time to start Links mentioned in this episode: *Register for the Video Bootcamp here *My Video Kickstart series on YouTube *Video tools I use *How To Look And Sound Great On Video Checklist *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

https://youtu.be/0nvWBlvFWtI I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall?  One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business. Now, she teams up with businesses to promote their products and services to her audience. Does this sound like something you would like to do? Then listen to our conversation, where Shaunda breaks down the steps she takes to get in front of the people who need to hear from her. What you will learn in this episode: *How one online contest changed her entrepreneurial path *The time & effort it REALLY takes to grow a following online *The one thing people don't respect that is critical to creating relationships in the digital world *The power of offline & online groups to grow your business *Why NOW is THE very best time to be an online influencer Links mentioned in this episode: *Shaunda Necole's Website and Ultimate Business Checklist *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they’re not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the ranks to reach the goals you have. It would be so nice to have a YouTube channel and Facebook page with new content every week as well as millions of followers. But you must start somewhere. The four levels of Video Mastery will help with that. What you will learn in this episode: *The reason I created the 4 levels of video mastery *The steps you need need to take to rise to the next level *How to join the STANDOUT Facebook Community and get more support, no matter what level you are Links mentioned in this episode: *Episode 74 of STANDOUT: Repurpose Your Content *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

When you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true. In this episode of STANDOUT, you'll hear from a business owner who started a company with one  idea for growth. But by sitting back and listening to clients and customers, she realized there was a better path. And the company pivoted. Many years later, after creating a food product, appearing on Shark Tank, selling out on QVC 5 times, opening a restaurant, two boutique hotels and a spa, Lakesha Brown-Renfro, along with her two business partners, now run ten businesses. We counted. It started with farmers markets, meeting people face to face, talking with them, sharing products, seeing their reaction to them. To this day, despite being very well-known, Lakesha still makes time for farmers markets. I know you’ll enjoy this interview, where you’ll learn quite a bit about growth, a successful business mindset and giving back. AND, if you’re looking for a community of amazing entrepreneurs, consider joining the STANDOUT Facebook community. It’s free. What you will learn in this episode: *Why Lakesha and her partners decided to pivot from a serviced-based business to a product-based one *The power of farmers markets in the growth of the business *How the company's appearance on Shark Tank changed the game for them *Challenges to growth *What's ahead for the company and its 10 businesses Links mentioned in this episode: *Learn about Mango Mangeaux, as well as its products and services, here. *Mango Mangeaux on Facebook. *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT wi...

Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your job." In this interview you'll learn about the power of her story, and how it has worked to connect her with people to help grow her business. What you will learn in this episode: *How & why Jeanne started her company from home, and how she has continued to grow it *How Jeanne will scale a business that is based on customization *How her background in occupational therapy helped to create structure within her business *Challenges to growth *How she figured out what worked in marketing CookieText *How she has used social media to drive stories home with customers and potential customers *How Facebook Live has been a great way to create engagement with viewers and fans *Growing a business and raising children Links mentioned in this episode: *Connect with CookieText and read Jeanne's blog here. *CookieText on Facebook, Twitter and Instagram. *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video. But does this mean you'll have to create content all the time? No. Today, we're talking about how to repurpose your content. What you will learn in this episode: *The reasons why you would want to repurpose your content *The multi-step process I use to take content I have already created and breathe new life into it *Why it's important to isolate your most popular posts and create ways to continually promote them Links mentioned in this episode: *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

If you want to create a product to sell, this show is for you. Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby. I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you, listen to this interview. Lauren is doing exactly what I would recommend to anyone who calls me. Be clear about what you offer.  Make sure it’s an offer people want. Be visible where your clients hang out. And then do more of what’s working. What you will learn in this episode: *Steps you can take to turn a hobby you love into a money-making venture *The power of Etsy in Lauren Kilgore's business *The things you need to focus on to scale a business Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Click here to view Lauren Kilgore's Etsy store. *Click here for Lauren Kilgore's website. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy. What you will learn in this episode: *The power of consistent content creation *3 steps to a simple content creation strategy *A look at the tools I use to organize content Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Episode 67 of STANDOUT: How To Create Consistent Content *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired. Frankly, I probably wouldn’t have thought about taking the time to actually go to one. But things change. I own a business now, for one thing. And no more 2 a.m. alarms. I have changed my mind about the power of live events. I see now how they foster connection, community and creativity. In today's episode, we’re talking about a conference coming to Norfolk in April 2019 that may be just what you need. What you will learn in this episode: *How one business owner took education into her own hands *The power of a conference to create real relationships *What social media can do to grow a small business Links mentioned in this episode: *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.