Claim OwnershipKeys to the Crowd
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Description
Brandon T. Adams interviews crowdfunding experts and successful crowdfunders to help you get the keys to the crowd so you can unlock the power of crowdfunding.
19 Episodes
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Learn how Plugfones raised over $427,000 on kickstarter and learn their strategies on how they had huge success on day one and made their last day the most successful of them all. Tyler gives us a secret tip on how to get backers to up pledge on the last day.
The first day you launch your campaign it is important to get the most attraction to your campaign right away because it sets up the success for the rest of your campaign. You need to have a lot of momentum built up on day one so you get more eyeballs to your campaign and it gives you the exposure you need to have success. This is why its important to have a launch party for your campaign on day one and bring the crowd to you for the start. We have done this for all of our campaigns, and it has proven to be very successful.
Ami Brannon is the Co-Founder and CEO of Nervana, which is the world's first consumer product that simulates the body to release natural chemicals which are synchronized to your music that make you feel relaxed and calm. She speaks to us about her journey of 2 years for developing Nervana before she launched her Indiegogo campaign for it. Throughout the show, Ami emphasizes how important marketing is in startup companies and products and how her success of over $400,000 with 14 days left to her campaign is from a stable marketing plan.
Mike and Jean, the inventors of the Convertible HDL share with us all of the work put in prior to their Kickstarter Launch. They have some great insight to share with you to prepare you for your crowdfunding campaign.
The Convertible HDL is a product designed for runners to help them video record and take pictures during their run and share on social media through their app.
Naom Bar Yohai is the founder of Magentips, which are magnetic pens that are refillable and come in all different colors to create different center pieces on your desk. Based in London, Naom came from a design background and he decided to use his creative mind to take a simple item, a pen, and create an entire new perspective on it. Noam raised his funding goal of $10,000 in just 16 hours and now has raised $388,000. Naom speaks about his success and tips on utilizing his strategies to create a successful crowdfunding campaign page. We also break down the FUND formula to take you through the step by step process on how you can be successful in launching a Kickstarter campaign.
Wouldn’t it be nice if you could launch your crowdfunding campaign and get national media attention in the first couple days of launch? The “Coolest Cooler” and “Potato Salad” did this very well. But how did they do it? They did more then just launch their campaign and pray for success. There were many things they did ahead of time to prepare for day 1 of launch. All of this attraction they got on day 1 allowed them to get more media attention that grew organically.
I’m going to show you the secret to getting national media attention.
Kate Reddy is the Co-Founder of DreamScreen, which is a product that enhances your TV with LED backlighting and reacts with the color pixels on the screen to take your regular TV to the next level. DreamScreen has funded over 300,000 dollars on Kickstarter with 2,600 backers in only 35 days! Reaching to international outlets, Kate talks to us about her marketing success, story, and how to create a successful campaign. We also break down the FUND formula to take you through the step by step process on how you can be successful in launching a Kickstarter campaign.
Johnson Jeng is the CEO of PineA64, which is a single board computer that utilizes USB plug ins, memory, and many more gadgets. He funded this product through his Kickstarter campaign which made over $1.7 million dollars with over 35,000 backers! Johnson talks about his story throughout the campaign for Pine A64 that drove his product to become successful. We also go deep into how marketing can be successful within Kickstarter and Indiegogo campaigns. Many crowdfunding campaigns fail due to lack of marketing, Johnson gives us major tips on driving traffic to campaigns as well as strategizing public relations firms to emphasize your product to your desired target markets.
If you are going to run a marathon you are going to need to train months prior to race day so you are ready to run the best race possible. This is very similar to launching a crowdfunding campaign. In order to have huge success with your campaign you are going to have to put in work before your launch so you can have huge success on day 1. I highly suggest you put in 45-60 days of work into your campaign before launch day.
Time after time I see the same mistakes made by campaign creators and as a result they have unsuccessful campaigns. This bothers me because I never want to see someone fail with their crowdfunding campaign. If you don’t make these mistakes you will have a much better chance of having success with crowdfunding.
Chris Houle is the founder of Phazon, the world's first one size fits all wireless earbuds. By taking a simple problem of having the struggle to deal with wires from headphones while working out or doing activities, he took action and launched an Indiegogo campaign. With funding over 1 million on this campaign, Chris talks to us about the process and what it takes to create a successful crowdfunding campaign. We also break down the FUND formula to take you through the step by step process on how you can be successful in launching an Indiegogo campaign.
Andrew Birkett is a 20 year old college student who attends the University of Florida, and is the owner of the company Atheris Games. He developed an idea of inventing a card game, Cul-De-Sac Conquest and started to get funding for it through launching his own Kickstarter campaign without losing equity. Andrew successfully made over his funding goal of $10,000.
Andrew speaks about his success and tips on utilizing his strategies to create a successful crowdfunding campaign page. We also break down the FUND formula to take you through the step by step process on how you can be successful in launching a Kickstarter campaign.
Slava Rubin graduated from University of Pennsylvania in a degree with finance and entrepreneurial management. After working as a strategy consultant for 8 years he teamed up with some of his other co-founders to create this platform, Indiegogo in 2008. Slava speaks about his success story in creating Indiegogo as well as tips on how to create a successful crowdfunding campaign. He also gives us his 6 main tips in getting attraction right at the beginning of launching the campaign.
Oscar Pedroso is the Co-founder of Thimble, a do it yourself monthly electronic subscription kit featuring building either a robot, alarm clock, and much more. Focusing on the technology and science aspect of this product, Thimble has funded over 240,000 dollars on kickstarter with 11 days remaining. Oscar talks to us about the process and what it takes to create a successful crowdfunding campaign. We also break down the FUND formula to take you through the step by step process on how you can be successful in launching a Kickstarter campaign.
Stefan Pokorny shares with us how he has built his company Dwarven Forge through Kickstarter. He has launched 3 campaigns to date that have accumulated to over $6,000,000. He shares with us his lessons learned and how to create a great kickstarter campaign.
Khierstyn Ross explains how the Thin-Ice campaign raised $600,000 on Indiegogo. Learn the mistakes they made the first time around and the tricks they used to get huge success the second time around.
EP 2 Kate Drane the Senior Director of Outreach for Indiegogo gives her Tips to Crowdfunding Success by Brandon T. Adams
EP 1 The FUND Formula to Crowdfunding Success with Brandon T. Adams by Brandon T. Adams
Intro to Keys to the Crowd by Brandon T. Adams
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