Leverage Your Podcast Show

Just because you have a podcast doesn’t mean you will get leads or clients from it. You have to be strategic. Podcast producer and manager Alesia Galati is here today to share how to turn listeners into leads. From goals and content planning to producing and repurposing, she’ll share how to maximize your efforts from start to finish. Here’s what you’ll learn... How to get more leads from podcasting (on both sides of the mic)  Ways to optimize lead conversion so you turn listeners to clients  Strategic placement of call-to-actions in podcast episodes How to repurpose podcast content for increased engagement and lead generation How to overcome the fear of hosting solo podcast to activate your authority and attract clients Leveraging playlists to showcase expertise and pitch opportunities What AI tools to use for maximizing podcast content and engagement   Head to https://LeverageYourPodcastShow.com to read the blog   >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free     >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

We are going to geek out today on a topic that is NOT sexy but will help you save hours and dollars in your podcast production. Got your interest piqued?  I’m chatting with podcast and automation coach Joe Casabona about how to create a seamless process to make podcast production easier, save 30% less time, how to automate and what tools to use.   Here are the key takeaways from our conversation: ⚙️ How to automate your processes so that you get more done in less time with less stress ⚙️ What Joe’s go-to automation tools are  to streamline and automate podcast production ⚙️ Why maintaining a regular schedule and consistently producing high-quality content is crucial for building trust with your audience and fulfilling sponsor commitments. ⚙️How documenting standard operating procedures (SOPs) and utilizing project management tools can save time and money ⚙️How AI tools like Descript and Past Magic can assist in editing and content creation, allowing for quicker turnaround times and improved productivity. ⚙️Tips for onboarding and training a virtual assistant (VA freeing up your time for more critical activities. ⚙️How to enhance communication and scheduling with podcast guests with less work   Key Moments:  [00:00:00] - Intro [00:03:25] - The Pain of Procrastination [00:07:50] - Automation and Virtual Assistants [00:14:30] - Consequences of Poor Processes [00:19:45] - Simplifying Automation and Workflows [00:29:15] - Essential Tools for Podcast Production [00:42:10] - Building and Optimizing Podcast Systems  

I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize.  I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more.    We cover:  The evolution and challenges in the podcasting industry including technology, advertising and content.  What types of businesses have emerged since podcasting exploded Tips on navigating the business of podcasting  How to define success in podcasting  The relevance of video in podcasting and the pressure to optimize content Advice on navigating the podcasting industry and knowing what resources are at your fingertips How Sounds Profitable can serve podcast related businesses and podcasters  How research on the industry can provide info on advertising and listener behavior  What the Brands In Audio directory is and how to get involved.  Head to https://LeverageYourPodcastShow.com to read the blog Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Do you want to guest on more podcasts but aren’t sure how to research and pitch? Or maybe you are like most entrepreneurs and simply don’t have the bandwidth? This is why Podcast Outreach School is for you - I interview founder Nathan Hirsch who will share tips on how to get booked on more shows and how to hire, onboard and train a VA to seamlessly manage it for you.   Here’s what we covered:  The role of outsourcing and VAs in managing businesses effectively. Tips for successful podcast outreach, including research, outreach tactics, and post-podcast strategies. Overcoming challenges in guesting on podcasts and standing out in pitch emails. Hiring and managing VAs effectively, focusing on skill, attitude, and communication. Onboarding processes and the importance of setting VAs up for success. The importance of building a strong team through outsourcing for business growth and scalability. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Maybe you are already guesting on podcasts and want to start hitting the stage for a bigger impact but what’s going to give you leg up to get chosen? A speaker reel! And how do you get one when you haven’t spoken on a stage yet?  Listen to this episode with Cam Beaudoin of The Frequent Speaker to share how to create your speaker real BEFORE you start speaking, what makes a reel that grabs attention and dazzles event planners?   Here’s what you’ll learn… How speaker reels are used to secure speaking opportunities and build confidence The process of creating speaker reels, including selecting content, storytelling, and music How to use your podcast interviews to create speaker reels before you even hop on a stage Overcoming objections like lack of content or reluctance to watch oneself on video How to outsource speaker reel creation to professionals to accelerate growth in the speaking industry   Head to https://LeverageYourPodcastShow.com to read the blog   >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free     >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Imagine attracting leads and clients without any sales pitch - well it’s doable when you are podcast guesting. I have Spencer Carpenter on the show who has booked over 150 entrepreneurs on over 1000 shows and helped them grow their business through guesting. He shares his no nonsense approach to getting on shows, why it’s all predicated on value, what surprising results you can get from guesting and how to use it as your number one marketing strategy.  Here’s a taste of our conversation… How to craft compelling podcast pitches to get booked on more shows Why podcast guesting is the best ‘No Pitch’ sales approach Why setting realistic goals will help you maximize your results from guesting How to leverage your appearances for content creation, speaking opportunities and expand your reach.  Common mistakes podcast guest make that lower their chances of getting booked on more shows How to prepare for podcast guesting and identify suitable shows for guest appearances. How to differentiate yourself, stand out and showcase your value to listeners   Head to https://LeverageYourPodcastShow.com to read the show notes >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Have you thought about writing, publishing, and launching a book, but don’t know where to start? Or maybe you have already done some writing but aren’t sure how to do a successful launch that gets you best-seller status.  Coming up with the right book for the right audience, publishing and promoting a book doesn’t have to be hard when you have support and build an audience ahead of time (using podcasts). Business Book Mentor Diana Needham shares a twist on the podcast book tour to launch to a full room.  Here’s what we cover:  Why and how to create a strategic outline BEFORE you start writing a book. How to build an audience (and leverage podcasts) before the book is launched. How to leverage podcast guest appearances to promote your book Book launch strategies that get you on the Amazon best seller list. Discovering which publishing method is for you - traditional vs self-publishing  How to write publish and market your book in a structured time line  Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Guesting on podcasts is a hot way to tap into other people’s audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business.  So let’s make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can leverage it for leads, content, and sales.   I have interviewed expert podcast booking agencies (tag guests) and gleaned a ton of actionable advice that you can take today to up your podcast guesting game including... 📌 Discover how to present yourself professionally to match the quality standards of top podcasts. 📌 How to use the Cocktail Party Strategy to embrace authenticity and stand out from the crowd 📌 How to craft a compelling one-sheet that highlights your expertise and value proposition. 📌 Why you need to tailor your talk to what people buy 📌 Tips on hiring a podcast booking agency (and when to know you are ready) Take a listen to these top 10 tips from industry experts…   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Do you get booked on a podcast and wing it, or are you fully prepared to knock it out of the park? I have Podcast Booking Agency owner Noemi Beres on the show to share how she coaches her clients to research the show and how to prepare to be a successful guest so you can get more ROI from the relationship and opportunity.   The conversation covers topics like finding the right podcasts, building relationships with hosts, and the do's and don'ts of being a great podcast guest. How to find (and research)  the RIGHT shows to guest on to get in front of your ideal client Discover whether pre-interview chats are a valuable investment of your time or a mere distraction. How to craft compelling interview topics that will get you booked and engage the audience What to do AFTER the interview and why it’s important to get more ROI out of the interview Identify the essential traits of a standout guest while navigating common pitfalls that hinder bookings and lead generation.   Head to https://LeverageYourPodcastShow.com to read the blog >>>3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Get the free guide & checklist at  https://www.leverageyourpodcast.com/guest

Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize your success. Here’s what you’ll learn in this episode:  What makes a hidden gem as speaker (ie is this YOU?)  How to develop a speaker brand identity (and ensure your signature talk matches)  Develop a signature talk that represents your brand but impacts the audience  The difference between sizzle reels, demo reels, and pro clips for speakers Why monetizing speaking engagements goes beyond just speaker fees (think impact with the audience)  How she turned a disappointing speaking engagement into a $33,000 opportunity   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free   >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You know I’m all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who share your target audience.  Patty's big on giving first—she shares her "podcast sandwich method" for promoting content and the value of authentic connections. She also suggests asking "who do you serve?" to uncover potential collaborations and the benefits of making strategic introductions. Here’s a taste of what we cover:  How to create a personal distribution channel and expand reach using assets, and relationships  How to differentiate your target market and target buyers and how it affects marketing strategies. How to identify and target ideal clients and partners to leverage monetization opportunities. Patty’s unique "podcast sandwich method" for promoting episodes and engaging with other podcast hosts. Patty’s system for creating introductions (MIND BLOWING) to build valuable connections (and make it easier!)    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Consistent content is key, along with repurposing and leverage your podcast content (yup as a guest or host).  And what comes with creating content? Scheduling content.  I’ve used a LOT of different social media schedulers and even posted natively on the platforms. With so many options it can be super confusing to know which scheduler is the BEST one to use or even what features are available, what they are and why they are important.  This episode is to share what features I love the most and what I look for in a scheduler.  Benefits of social media schedulers for podcasters Factors to consider when choosing a scheduler (what to look for) What features you’ll want for scheduling videos, reels and shorts Why the ‘first comment’ feature is key right now for broader reach (and call to actions) What you want to look for besides ‘features’s to choose the best scheduling tool    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

“Energy” is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters.  I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.   A Taste Of What Is Covered:  How Qigong principles can enhance a speaker's energy, presence and connection with the audience.  How aligning passion, presence and power to help you inspire and motivate your audience How to craft compelling stories that emotionally engage audiences.  Tips for overcoming stage fright and setting intentions before speaking engagements. Harnessing energy and charisma for powerful speaking engagements.   Key Moments: 00:03  Intro to Qigong 04:12  The Power of Energy in Public Speaking 10:39  Storytelling to Connect with Your Audience 14:27  Tips for Engaging Your Audience 19:07  Creating a Powerful Presence On Stage 29:36  Tips for Effective Communication and Connection   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.   🎙️ How to get booked on high end podcasts and the impact it can have for your visibility 🎙️ What makes a good podcast guest and what mistakes to avoid 🎙️ How to craft compelling stories that resonates with the audience 🎙️ Niche targeting  🎙️ How to leverage your interviews for collaborations and partnerships   00:00  Intro 03:44  Elite Podcasts and Audience Research 10:14  Maximizing Podcast Guest Opportunities for Niche Targeting and Brand Visibility 18:18  Using Podcasting For Networking Opportunities  22:23  Qualities of a Good Podcast Guest and Crafting a Compelling Story 26:28  Mastering the Art of Podcast Guesting Tour Marketing 29:40  Building Meaningful Online Relationships  33:08  Tips For Pitching Podcasts   Head to https://LeverageYourPodcastShow.com to read the blog >>>> Get this FREE Guide 7 Checklist For 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales https://www.leverageyourpodcast.com/guest  

Alright podcasters - you are in this to tap into other people’s audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have -  I have the leadsology guru himself  Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people’s networks to boost results.    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid. What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing) Why branding matters for your podcast to attract an audience Do’s and don’ts when creating your cover art  If you should include your image (as the host) in the artwork or not Mistakes to avoid to prevent losing listeners    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Podcast guesting takes time, money and strategy. If you are simply relying on the host to do all the heavy lifting when promoting the episode, you are giving up control over how you are positioned,  the level of exposure and visibility you get from the episode plus you are leaving leads and money on the table. In this episode I share Why consistent content is key (anything you do once rarely works) What you need to publish the episode on your website (and why that’ll also increase opportunities) 5 ways to distribute your episodes for maximum exposure How to repurpose the content intentionally Extra tips on how to create consumable videos that attract leads and clients   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

We work on our brand, logo, podcast art - but when was the last time you worked on branding your self. That’s right… The colors and clothes you wear can affect your connections and income. I have image consultant Amy Janece on the show to help us show up on stage, on podcasts and meetings to get noticed and create a bigger impact.    👔 How colors and clothing choices can have a direct influence on confidence and success. 👚 How aligning clothing to your natural energy and personality can impact connections and collaborations  👔 Why you should understand the correlation between color, energy and psychology  👚 Tips on what to wear (and NOT wear) on podcasts and speaking presentations (online or live) 👔 How your personal brand is just as important as your ‘business’ brand 00:00  Intro  04:53  Unlocking the Power of Colors: How Changing My Wardrobe Transformed My Life 09:24  Debunking Stage Attire Myths: Black, Bright Colors, and Necklines 19:25  Empowering Personal Styling: Embracing Your True Self and Body Confidence 29:18  The Impact of Personal Style and Self-Investment on Professional Success 32:47  Maximize Your Wardrobe: Quality Over Quantity and Embracing Authenticity 36:20  The Impact of Color and Image on Connections, Relationships, and Income   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice.  How the Black Canadian Creators community has grown and transformed, offering lessons on community building and engagement. Lessons on how to foster a community from the ground up, as exemplified by the creation of the Black Canadian Creators community and Facebook group. Inspiration from the community's progression into a supportive network, highlighting the benefits of being part of a like-minded group of content creators. Ideas on how to cultivate a collaborative environment for sharing resources and support, as demonstrated by the community's evolution. Information on a valuable directory for content creators, which could serve as a platform to showcase your work or discover others'. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover:  The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready. Insights on different styles of trailers, their purposes, and their impact on engaging listeners. Tips for crafting engaging and effective podcast trailers, including ideal length, essential elements, and audio quality. The value of connecting with other podcasters and leveraging podcast trailers as a tool for exposure. The ideal elements to include in a podcast trailer, such as show description, hosts' names, and target audience.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free