ion interactive Podcast

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. If you’ve been reading along with us for the month of November, I’m sure you’ve seen a reoccurring topic lately: interactive landing pages. Landing pages are beginning to evolve along with the rise of interactive content, which means that your audience is no longer impressed with a static page and simple form to get them to convert. But that doesn’t always mean that what’s behind the form has to be interactive as well. We all have our signature assets — those PDFs that you know are extremely valuable just the way they are. And while we are all for you transforming those PDFs into interactive experiences, it is perfectly fine to have static content behind your form. So how can your landing page entice visitors to provide their information for what you know is a valuable static content piece after the gate? On this week’s Ask Audrey, ion’s Director of Customer Engagement explains how you can leverage interactive elements on both your landing page and conversion path to encourage your online visitors to convert.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. We’ve all seen them. We click through an email or a placed ad and arrive to a page that’s less than exciting. We might get some imagery, some copy, and a less-than-appealing form to fill out, trusting that whatever is on the other side of that form is actually what we want — crossing our fingers that the information we just gave away is worth the content provided to us. However, unfortunately, more and more landing pages just haven’t been living up to the hype of the content given. And with the instant gratification given to our audience online now, many people just aren’t converting on landing pages as much as they used to. They expect excitement, interaction, and value before they give up their private information. So how can you add value to your landing pages, not only to the user but also to you as a marketer yourself? This week, ion’s Director of Customer Engagement gives you a few ideas on how to revive your tired landing pages with the use of interactive elements.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. For some organizations, the struggle is real. Enterprise organizations can have some huge wins with interactive content. However, here at ion, we’ve seen some that cannot seem to get more than one or two experiences out the door and gaining insights… while others see interactive content spread across every single division of their company. This success isn’t by accident. It takes a champion, or sometimes a team of champions, to really push interactive content forward. This week on Ask Audrey, ion’s Director of Customer Engagement explains what goes into seeing that rapid expansion of interactive content and how you can create that excitement in your own company.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. If you’re just now diving into interactive content, it can almost feel daunting. From drafting the concept of the experience, to deciding what interactive elements to use where, to testing. Sometimes, it might seem like just pressing an “easy” button to have a program do it for you would be a lifesaver. And while automation for many things in content marketing really can be lifesavers, interactive content just simply is not one of them. The beauty of interactive content is the ability to completely reimagine the static content you have in front of you. And while much of the same content may be highlighted in the experience, it takes a resilient, intelligent marketer to really strategize how that interactive experience will boost the online visitor’s interaction with your asset. In this week’s Ask Audrey, ion’s Director of Customer Engagement speaks to how automating these experiences can hinder your interactive content strategy and why it’s worth it to keep the creation process as close to a human marketer as possible.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. As a content marketer, your goal is to always make sure your content is cutting through the clutter and standing out among the crowd. Along with that burden on your shoulders, you have to make sure your audience is interacting with it, and not just downloading your PDF and throwing it to the side to “read later.” So in comes interactive content. You’ve heard about it. You’re curious about it. You’ve even journeyed through a few experiences yourself of other content marketers’ out there and thought to yourself, “I can totally make this happen for my brand.” But then you freeze. Where do you start? How do you know what to do? Don’t worry — we’ve got your back! On this week’s Ask Audrey, ion’s Director of Account Development, Asa Hochhauser, joins Audrey to give you the advice you need to launch that very first interactive content experience and how you can make sure it’s a success.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. Audrey and Asa, ion’s Director of Account Development, had the pleasure of talking to quite a few impressive marketers at Content Marketing World about how they are utilizing interactive content in their strategy this year. And while most marketers were thrilled to chat about all the possibilities of interactive content, there were a few that have come across some challenges. On this week’s Ask Audrey, listen in as Audrey and Asa talk about those challenges they heard at Content Marketing World and how you can solve them if you’re experiencing the same.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. A couple weeks ago, we discussed how to make a more substantial impact on how your audience views your brand even before speaking with your sales team through the use of interactive content. ion’s Director of Engagement, Audrey Ross, and Director of Account Development, Asa Hochhauser, provided insight into when during the buyer’s journey with your brand is the best time to stand out and inspire your audience. But with all the different types of interactive content, how do you know exactly which digital experience will be the most effective? So they’re back! Audrey and Asa chat in this week’s Ask Audrey about their views on what types of interactive content they have seen be the most effective for not only just ion’s Sales Team, but some of our client’s sales teams as well.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. Your content can have a very different message and effect entirely depending on when and where your audience interacts with it. And through the use of interactive content, you can make a more substantial impact on how your audience views your brand even before speaking with your sales team. And while there may be an interactive experience for every step throughout the buyer’s journey, ion’s Director of Customer Engagement, Audrey Ross, and ion’s Director of Account Development, Asa Hochhauser, give both of their views on where interactive content can truly assist your sales team in creating a meaningful interaction with your audience.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. Interactive content can be a huge aid in bridging the communication gap between sales and marketing, allowing marketing to have further insights into what content your audience is interested in and allowing sales to see what your audience needs or wants. Both sides are provided with an additional level of insight that is often missing with static content. All this month, we are focusing on interactive content for sales enablement, which means ion’s Director of Customer Engagement Audrey Ross is teaming up with ion’s Director of Account Development Asa Hochhauser for the Ask Audrey series to talk everything there is interactive content for sales. This week, we dive a little further into how interactive content is able to bridge the gap between sales and marketing communication.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. We all know the underdog. You know, the one who no one really expects to win. But every now and then, the underdog comes out on top and stuns everyone. And to their surprise, the underdog is no longer so underrated, but now looked at in amazement and a new light in shed on them. And this week, we’re here to shed a new light on the underdog of interactive experiences. Infographics, ebooks, interactive white papers, quizzes — we all know the top dogs and either have used or created them ourselves. But there’s one type of interactive content experience that we really feel is one of the most underrated and underutilized types for digital marketers. In this episode of Ask Audrey, ion’s Director of Customer Engagement shows off the underdog, details why she thinks it really is one type to look at in a different light, and tells the story of a real-life example of it really working for one organization.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. According to Content Marketing Institute’s recent research report, engagement is the number one reason for using interactive content and educating the audience is the second. So it’s no surprise that 79% of content marketers plan to increase their use of interactive content in the next year in order to create a more meaningful and useful relationship with their online visitors. However, many marketers find it challenging to decide what type of experience to create when first diving into interactive content. While it depends entirely on what static content you have ready to repurpose and what level of the funnel you want to target, we’re seeing that interactive infographics have taken the top spot for the most popular type of interactive content, according to the CMI research report. Want to know our thoughts on why interactive infographics are all the rage in 2017? Check out this episode of Ask Audrey, when ion’s Director of Customer Engagement explains exactly why these types of experiences can create engagement and educate your audience.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. Here at ion, we want nothing more than for our customers to jump into the ion platform and run with it themselves. We absolutely LOVE seeing the content they create and how their own visitors are interacting with it. But we know that while an interactive content platform can sure make things easier, everyone can use a little help from a friend once in awhile. Which is why we’re giving our customers more than just an interactive content platform. On this episode Ask Audrey, ion’s Director of Customer Engagement talks about how she has seen customers use ion’s extended resources to create beautiful, engaging interactive content experiences, without the high costs or long timelines.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. Recently, Content Marketing Institute released this year’s research report on interactive content (and if you’ve been following along with ion’s podcast, we’re sure you’ve heard a bit about it). One takeaway we were intrigued by was that the data showed that the longer a company uses interactive content in their marketing strategy, the more successful they’ll be. You know that feeling when what you’ve been witnessing with your own eyes is affirmed in writing from actual research? Yep. We had that exact feeling when first seeing the data — mainly because we continue to experience this alongside our customers time and time again. As marketers, we know that a lot of our initiatives take incredible perseverance, and interactive content marketing is no different. Interactive content needs to be just that: interactive. But not just for the user. As a creator of interactive content, it’s important to keep learning from your experiences, keep experimenting and testing, and see what resonates. There has been one big factor in the success we’ve seen with our customers, and that’s that the customers that have seen such incredible success believed in interactive content as being a long term plan from day one. They knew what they needed to do to reach their end goal and didn’t stop persevering until they did. While creating interactive content doesn’t have to be daunting, it should be a long term part of your marketing strategy. Listen in to this episode of Ask Audrey to hear how she’s seen that success with some of our customers and why the perseverance with interactivity has skyrocketed their results.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. It’s no secret that, as content marketers, we are so excited utilize interactive content in our marketing strategy. Once you’re ready to begin creating, the thrill takes over, and you just can’t wait to get something out into the wild to be consumed and engaged with by your audience. But you may want to slow down and take a bit of a different approach. While we are all for the excitement of adopting interactive content into your brand or organization, there are a few things content marketers should be doing differently when developing their idea or strategy for a new piece of interactive content. In this episode, hear what tips ion’s Director of Customer Success wants to give you if you’re thinking about creating that next new and exciting interactive experience.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. There you are, sitting behind your desk, racking your brain trying to figure out how to increase engagement with the static PDF your Marketing team created. You’ve done your research and realize that it’s turning out to be interactive content or bust. So you take your time researching and figuring out how to best transform the PDF into this incredibly engaging interactive experience. But then you think for a second and realize you have other pieces just like this PDF that you could really benefit from turning into digital experiences. Hold on. Time to take a step back. You know you’ve seen options out there that can take each one of your pieces and create something new and exciting for each of those. But you really want control. You want the ability to update as needed since your company is growing so rapidly. And you want to have everything in one place. So you start looking at interactive content platform options. But how do you really know which, or even if, an interactive content platform is the right fit for your organization? Do you wonder what exactly an interactive content platform can do for you and your marketing strategy? On this episode of Ask Audrey, ion’s Director of Customer Engagement dives into some of the benefits of interactive content platforms and how you can find out which is the right fit for you.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. As marketers, we’re all looking to have deeper insight into our audience, leads and prospects. We can find out what pages they visited, what blog posts they read, what asset they downloaded, but that seemed to be all we could find out. Until interactive content. “Interactive content really allows you to fill in the gray areas between when someone visits your site and when they ultimately convert or purchase your product.” It’s not just about what your audience is doing with your content, but why they’re doing it. It’s about diving deeper into their needs, wants and pain points to serve up better and more meaningful content. So how does interactive content allow you to deliver better solutions to each and every visitor you want to reach? In this episode of Ask Audrey, ion’s Director of Customer Development shows exactly how you can collect valuable data from interactive content and fill in that gray area of “why.”

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. As marketers, we’re always looking for the most unique, exciting, engaging ways to capture leads while still providing the most educating and useful content. And as digital marketers, we constantly have to keep up with the ever-changing and ever-evolving digital world. So of course, we have to be on top of our game at all times. Which means we need to be innovative. So what are some creative and new ways you can create an experience for your brand that will generate a ton of leads? On this episode of Ask Audrey, ion’s Director of Customer Engagement has a few ideas to share with you and even some of the most recent innovative ideas we’ve seen in the real world.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. If you had a chance to listen in on our last Rapid Fire episode of Ask Audrey, you may have heard that Audrey got a little caught up on the question for the best experiences to put on a website. Of course, after throwing all those questions at her as fast as we did, we may have burnt her out. But she’s back at it and ready for whatever interactive content marketing questions we throw at her! So on this episode, we revisit the question: what makes a good interactive content experience to put on a website to help drive leads? See what Audrey thinks are the best types of experiences to succeed at gaining leads from your site.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. This week is Marketo’s Marketing Nation Summit, and we’re excited to have our very own Audrey representing us over in San Francisco. With marketers gathering from all over to chat about the transformation of marketing, technology, SaaS and beyond, there’s going to be some pretty good conversations and takeaways that we’re really excited for. So for this episode of Ask Audrey, we wanted to hear exactly what ion’s Director of Customer Engagement was most excited for while attending one of the biggest marketing conferences of the year.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. If you’ve been tuning in every week, you’ve been listening to ion’s Director of Customer Engagement as she gives you tips, tricks, and action items to take your content marketing and online experiences to the next level. But this episode of Ask Audrey is a little bit different. We love a good rapid fire Q&A and Audrey definitely has the answers. Want to learn a little more about what types of content can solve some of the biggest marketing challenges? See if you can keep up!