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Get a look under the hoods of America's top marketing machines and hear from people who build them. Through engaging interviews, Target Marketing's Editor-in-Chief, Thorin McGee, uncovers how leading brands assemble high-performance marketing technology stacks.
39 Episodes
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We often think of Artificial Intelligence (AI) as some far-off technology of the future. But AI is here now, and you're probably already using it in your home and business.
Customer-first marketing has long been a point of emphasis in the B2C world, but it's becoming a bigger concern in B2B. Here, Alison Biggan, SAP's chief product and field marketing officer, explains the situation to Thorin McGee, Target Marketing's former editor-in-chief.
People may talk about cutting the television cord, but TVs are still one of the biggest sellers in consumer electronics. And despite years of expanding digital channels, TV is still one of the biggest, most important channels in advertising. So when are both of them going to join the 21st Century?
Marketers have a greater stake in digital transformation than just about anyone else in the company. This often puts marketers in a position of trying to drive digital transformation in companies they do not run. In this episode, Stephanie Miller, Econsultancy USA's managing director for digital transformation, talks about strategies to push your company toward digital transformation from within the marketing department.
5G mobile networks are rising above the horizon, and the mobile data revolution they promise should be the difference between the mobile web access we have today, and transformative, always-on, instantaneous transmission, sci-fi-like Internet everywhere we've been promised for the last decade.
We often hear that marketers are seeing more AI hype than actual artificial intelligence in their daily work. But the tools are out there, and leading-edge brands are already reaping the benefits. In this episode of the Marketing Garage, we talk with Renato Piai and the people helping Reckitt Benckiser (RB) — the Fortune 500 CPG company behind Lysol, Airwick and more — make AI a part of its marketing and product strategy.
Every great brand has something special about them, a unique way of interacting with their audience that produces a customer relationship that goes beyond the transaction. "They've created a cult, or a 'cult'ure," says Angus Nelson. "People want to belong to something," and this episode will help you understand how to give them a brand that's worth belonging to.
Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads allow paper-based marketing materials to do amazing things.
In this episode of Marketing Garage, Jay talks to Thorin about the strategic keys to word-of-mouth marketing, how to tell if you've got an idea that can really make an impression, and the technology stack his company uses to enable "Talk Trigger" marketing for themselves and their clients.
Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes and Noble, DemandJump and more. In this episode, she talks about the ways marketing leadership has changed, how her teams make technology a part of the core marketing strategy, how she stays ahead of the tech curve, and what ambitious marketers should do today if you want to be CMO in the future.
The man behind the Marketing Technology Landscape Supergraphic and October's MarTech East convention in Boston stops by the Marketing Garage to talk about the evolution of marketing technology, and how marketing departments have adapted to take full advantage of these disruptive tools.
Adobe's Drew Burns visits the Marketing Garage to talk about how artificial intelligence (AI) is coming to the marketing cloud, and what that will be like for marketers using them.
There's a smart home revolution coming. New appliances are firmly entrenched in the Internet of Things, and promise a thousand ways to make consumer's lives more convenient, safe and rewarding. In this episode, we talk about how smart homes, smart appliances and smart packaging could change the game for consumer packaged goods brands, and the ways some marketers are already taking advantage of it.
Using a tech stack that marries Adobe Experience Manager with Salesforce CRM, Kamran Shah, director of corporate marketing with Silicon Labs, is able to recognize the landmarks in their customers’ buying journey, nurture them at the appropriate steps and hand them off to the sales team only when the customer and salesperson are both ready to engage. Listen to this episode of Marketing Garage to understand the philosophy and strategies that went into creating this top marketing machine.
Augmented reality and image recognition have the potential to dramatically change how consumers interact with products and brands ... if they catch on. One area of marketing that seems poised to embrace these opportunities is packaging design. This week, Marketing Garage examines how the packaging industry is leveraging image recognition and AR to create immersive and informational customer experiences, and what that means for brands.
How does the make-up of your organization impact the marketing technologies you choose? How should it impact those decisions? David Skinner, SVP and head of strategic partnerships with Merkle, shares his insights on the state of the marketing cloud ecosystems today, why you should make data science a part of the marketing team, and the factors that lead to marketing technology success.
Jarvis Bowers, VP of digital marketing for Holland America Lines cruises, stops by the Marketing Garage to talk about what building a great digital customer experience means for his brand, and the marketing technology they use to create those experiences.
Todd Arata, SVP of brand marketing and communications for Comcast Cable and leader of the Xfinity brand, stops by the Marketing Garage to talk about how Xfinity's focus on customer experience helped it become one of America's largest and fastest growing cable brands.
How do you take advantage of the Big Game hype without a Big Game ad spot? Andrea Brimmer, Ally's chief marketing and public relations officer, stops by the Marketing Garage to talk about their Big Game app, where she sees AR and VR in Ally's future, why Ally combines its head marketing and PR roles, how they measure its impact and more!
Latane Conant, CMO of Appirio, visits the Marketing Garage to talk about how they've built Appirio's marketing capability to deliver the customer, brand and employee experiences needed for modern marketing. This episode is must-listen for any marketers challenged to get their teams to embrace new technologies, accountability and modern marketing.
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