Real Marketing Real Fast

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How nonprofits can make better videos with Doug Scott Video is such an important tool for nonprofits period. And for-profit companies as well because it's such a powerful communications medium. Facebook's research division says the experiments they've run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement.  If you are looking to do a mix of creating your own organic content and then doing paid content, only ever pay for content that organically works well. Release it first, organically through your channel, and see if it starts to actually have organic engagement from it. Going back to what works on social.  The most engaging videos are under a minute on every platform.  With a virtual event now, pretty much anybody can attend your fundraiser from virtually anywhere in the world whenever they want to.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW NONPROFITS CAN MAKE BETTER VIDEOS [just click to tweet] HOW NONPROFITS CAN MAKE BETTER VIDEOS Facebook's research division says the experiments they've run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau Well, welcome back listeners another episode of Real marketing real fast. Today in the studio I've got joining me, Doug Scott. Now he is the founder and CEO of a company called tectonic video. They are a leading video agency for not for profits, and we had an amazing conversation around video, video strategy, what works, what doesn't work, what you should hire an agency for, what you should be doing in house user-generated content. And then we finished off our conversation today, talking about remote and online fundraisers for not for profits and how this is working for businesses as well. So taking these big goals and events and what happens now that we're not gathering in large groups. So Doug and his team have worked with not for profits all across the US and around the world to create award-winning videos that drive massive results for the nonprofits and charities that he works with. He's been featured in The New York Times, NPR CNN, and ad week and he is a frequent guest lecturer at Stanford University on the power of storytelling for not for profit organizations. So join me in welcoming Doug Scott to the real marketing real fast podcast today. Doug Morneau Well, hey, Scott, super excited to have you on the podcast today. So welcome to the real marketing real fast podcast. Doug Scott Hey, Doug, great to be here. Doug Morneau Well, you're working in an area that's got a number of things that really piqued my interest. One is video so people have finally woken up to the importance of video for marketing. And the third or second one strategy in the third is not for profits. And I like all those spaces on those topics. So do you want to share with our audience system overview of the kind of what you do and how you help people? Doug Scott Of course, my pleasure. tectonic video exists to help nonprofits realize the power of video to accomplish their mission. And that could be through marketing or for fundraising, but also for other things. internal communications, training, hiring, even their programmatic work. So we are a video agency for nonprofits. So we start with strategy. It could be an organization-wide or a campaign-specific video strategy. Then we implement that strategy from concept all the way through filming through post-production, then we can advise on distribution and measurements. And we're humbled to work with some of the world's most amazing nonprofits. I'm a little biased because I love our clients so much. But we make PSA's for the American Lung Association. We do fundraising videos for World Relief, branded content for Mutual Rescue,

Risk-free advertising online with guaranteed ROAS with Cooper Harris  So rather than just showing a consumer cool pictures, we actually show them viable ad units from which they can actually purchase. And then we do that on a pure performance basis for our brands. We're a tech platform behind the scenes and looking at things and making optimizations. It is literally an algorithm that uses its own learning to make decisions. We are super conversion focused. So we really want to show the right product, the right person at the right time. Brands are way overly dependent on Amazon. They don't own their customer, Amazon owns them. I think it is so much more powerful and empowering for brands to have a service or a platform that helps them actually use the data to do something. And that something should be to drive sales. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: RISK FREE ADVERTISING ONLINE WITH GUARANTEED ROAS [just click to tweet] We're a tech platform and we're behind the scenes. It is performance-based, risk-free advertising, and it is literally an algorithm that uses its own learning to make decisions. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau 0:01 Well, welcome back listeners another episode of Real marketing real fast. Today we are going to talk about risk-free in your advertising. So commission-based agency that will go out there and spend money talking about your products, your services, your brand, and they don't get paid unless they generate sales. So my guest today in the studio to kind of dive into this and reveal how they're making this work for their clients is Cooper Harris. Now she is a California based entrepreneur. She is the founder and the CEO of a company called KLICKLY. It is a data-driven impulse payment platform that powers headless e-commerce. So they have emerged as a pivotal figure in the West Coast tech scene here. Cooper has been nominated for Google's young Innovation Awards. L'Oreal's digital Woman of the Year and she won information age is Women in it, as well as Entrepreneur of the Year and named by Adobe as a top thought leader at canes. Cooper's a favorite speaker at international summits, including CES canes lion shoptalk, s x s. w. Sundance, Los Angeles tech week London tech conference. And more speaking on the advances of e-commerce in retail, FinTech, and fostering women in STEM and disrupting the status quo about technology and innovation, we had a great conversation. I think you're really gonna enjoy this show. There's lots of information here. So I'd like you to join me in welcoming Cooper Harris to the real marketing real fast podcast today. So hey, Cooper, super excited to have you on the show today. So welcome to the real marketing real fast podcast. 1:46 Thanks, Doug. I'm super excited to be here. 1 Doug Morneau 1:49 While there were so many things in your background that you know, that piqued my interest, and obviously the big most important one is how you guys are helping come To increase their revenue through your system, but also the wonderful places that you've lived, a couple of my favorite cities visit Santa Monica and are in New York. Welcome to the show. Why don't you give us a little bit of background little oversight on what you're doing and how you're helping people? 2 Copper Harris 2:20 Yeah, absolutely. So, I, as you know, and maybe the listeners don't I am currently obsessed with tech, I did not start here. I started as an actor in film and TV. But then I got kind of obsessed and interested in technology and how it changes the world. So this is my second tech company. It is called Klickly like quickly spelled with a K. And we are a SaaS platform that helps over well over 1000 brands now, promote to the right consumer in the right channel at the right time with the right product, right. So advertising, but we do it in a really different way. So rather than just showing a consumer cool pic...

The customer journey map, why they do or don't buy with Bob Berry That basic phenomenon of simply not being able to complete the task is one of the major things that we encounter. The vast majority of what happens on the customer journey is based on individuals, making individual choices within the experiences that we provide them. You have to find some way to be with them and observe them experiencing all of those things or any one of those things as they experience it. So you get to be inside their heads, inside their hearts, understand their motivations, understand where they're succeeding, where they're failing.  One of the great benefits, the beauty of digital marketing is that we collect all this data and over the last 20 years, we've gathered a tremendous amount of information about our clients. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: CUSTOMER JOURNEY MAP, WHY THEY DO OR DON'T BUY [just click to tweet] Customer journey success factors have two dimensions. It's what is the customers or users or prospects success factor, and what is your success factor as a business? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back. This is just another episode of Real Marketing Real Fast. Today's guest is Bob Berry. He is a principal at a company called AnswerLab where he's guiding companies like Google, Amazon, Facebook, and many others to create new optimal online experiences. He's also the founder of a company called the Human-Computer Mastermind Academy. I had such a great conversation with Bob. You're going to want to listen because he's going to help you understand and answer the question of why. Why do people engage with your brand? Why do people engage through social media, why don't they? Why do they buy, why don't they buy it? What experience are they having when they're interacting with you? Bob's experience is helping businesses confront the world-changing pandemic shock that's happening, that's rocking the world, but he teaches you how to relearn what your customer's experiencing, what your customers want and what your customers expect and how do we as business owners create this optimal online experience as fast as we can to make sure that we're able to compete and win in our business. I'd like to welcome Bob to the Real Marketing Real Fast podcast today. Hey, Bob, super excited to have you on the show today. Welcome to the Real Marketing Real Fast podcast. Bob Berry: Thanks, Doug. Glad to be here, looking forward to having a chat with you. Doug: Well, you might be, and this isn't a comment on my other guests, but you might be the smartest academic person that I've had on my show. I was looking through all the details and what you do, but what I really admire is that you apply it to help your clients move the dial, increase their business efficiency and make it more profitable. Do you want to share with our listeners just a little bit about what it is that you do and how you make that happen? Bob Berry: Yeah. I appreciate that. Yes. My expertise is user experience and we define that pretty broadly. We look at the full context of what prospects customers, users are doing in their lives, whether they're a B2B for a personal perspective, or B2C from a business perspective. We really want to understand who these people are as purchasers, as potential clients, as collaborators, whatever role we see them and we really want to understand what their lives are and really understand how they make decisions.  What is it that motivates them? What are their needs, their interests, their passions, how are they going to engage you as a business? How are they going to respond to whatever marketing programs you have? At the moment in my professional world, that takes two forms. I'm a principal researcher for AnswerLab, which is the premier user experience research company in the US. We work with a lot of major clients but right now I'm doing simultaneous ...

The best webinar platforms reach your audience everywhere with Casey Zeman  The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time. A webinar can have much higher results than a pre-polished, what is considered a perfect webinar, or a really well-scripted webinar. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BEST WEBINAR PLATFORMS REACH YOUR AUDIENCE EVERYWHERE [just click to tweet] In Todays Podcast Episode We Discuss The Best Webinar Platforms, Webinar Software, And The Growth Of Online Webinar Platform Functionality. Webinar platforms can be used as a funnel to reach your audience. Create authority before the webinar starts. Share content like a testimonial video. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today my guest in studio is Casey Zeman. He is the founder and CEO of a popular webinar platform called EasyWebinar. It's a software that has both live and automated webinars. With over 13,000 customers, Casey has figured out what works and what doesn't in the way of webinars, live broadcasts, and videos for engagement, and how to sell better and engage stronger with your audience and your customers.  On average, his clients are generating 10 to $20,000 a day or 300 to $600,000 per month in recurring revenue. Casey's superpower is providing sales and scalability systems to business owners so they can work less on creating and more on impacting and making more money. He has consulted to companies such as Harper Collins, Estee Lauder, and Dell on video marketing strategies and lead nurture funnels using webinars. He's built his own multimillion-dollar software company, info product company through the power of live video and webinars.  He's passionate about bringing these same strategies to your business and mine. Casey is also the best-selling author of a book called Build Your Audience With Live Video, and the creator of TribeMinded Systems, which combines the smart art of automation and engagement to scale a business. So I'd like you to join me in welcoming Casey Zeman to the Real Marketing Real Fast Podcast today. Well, hey, Casey. Super excited to have you on the show today. So welcome to the Real Marketing Real Fast Podcast.   Casey: Thank you, Doug. Thanks for having me.  Doug: I'm super excited to learn more about you, your platform, and how you're helping your clients grow their business, generate leads, and increase their sales. Do you want to just give us an overview of your role and what you guys do and how you serve your clients?  Casey: Yeah. I'm the founder of a webinar platform, EasyWebinar, and we have a couple of other software platforms that are going to be rolling out soon. The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. EasyWebinar was designed to be a holistic webinar platform that does live webinars. And then going beyond live webinars into like-live experiences, and also what we consider evergreen webinars, which are webinars that can run 24/7 without you being there, basically just leveraging your best show and across multiple time zones so that no matter where someone is in the world, they can watch it and experience it in a real-time effect, and then take action and get to know you without you always having to be there running a live webinar. So yeah, that's what we do for our customers. A lot of our customers are our course creators. Many of them are coaches and consultants. We also have service providers that use our system as well. Anyone who basically is trying to position, and know, like, and trust to sell their programs and their products,

Build your influencer marketing hub with Magda Houalla  The big evolution is it's less about working with these massive superstars on social media as the only influencer marketing strategy. It's about expanding who you consider being influential to your brand and evolving the ways in which you're interacting with them. You can loosen the restrictions with your influencer marketing and allow access to your brand to anyone who is a loyal fan, a customer, even an employee who could have an impact on their business and work with them in a really flexible way. One thing that we look at a lot when it comes to creating an influencer marketing hub is companies that invest in their customers first and foremost and because of that, they are retaining customers at a higher rate. When we think about the future of where influencer marketing and where community intelligence marketing is headed, I think it really is headed in a way where people will want to see data behind the work that they're doing. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: BUILD YOUR INFLUENCER MARKETING HUB [just click to tweet] BUILD YOUR INFLUENCER MARKETING HUB It's less about working with superstars as the only influencer marketing strategy. It's about expanding who you consider being influential to your brand and working with them. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about all things, influence, and community. So, influencer marketing will be one of our topics. So, just before you say, "Hey, I know a lot about that," we're going to share some new insights, some new directions from a company that's taking this platform and this whole community engagement to a whole new level. In-studio today, I've got joining me as my guest, Magda Houalla. And she is the director of marketing and strategy for a company called AspireIQ. And they are one of the leading influencer marketing platforms that empower businesses and brands like you and me to generate creative scale. So, Magda plays a pivotal role in ensuring that all the existing and new brands using this platform are set up for success by aligning their needs and best practices and world-class strategy. We're going to talk a lot about analytics and getting ROI and measurement as well. Her guidance has helped several big brands like CVF, Freshly, Bed Bath & Beyond, L.L.Bean, and Walmart both expand their influencer marketing programs, but also to increase ROI. So, stay tuned. Listen in. And I'd like to welcome Magda to the Real Marketing Real Fast podcast today. Hey Magda, I'm super excited to have you on the show today. So, welcome to the Real Marketing Real Fast podcast. Magda Houalla: Thank you so much for having me. Doug Morneau: Well, I mean, I don't often get the opportunity to talk to somebody that's working in the influencer space, and I'm super excited to let you share with our audience. So, do you want to give us just an overview of what you do and what your company does so our audience has a full understanding? Magda Houalla: Yes, absolutely. So, I am the director of marketing strategy at AspireIQ. And we actually have gone through a bit of an evolution as a business. We really started as an influencer marketing platform in a very organized way to help brands connect with social media influencers, manage their relationships, and analyze all of the results. But right now, really where we're headed is in this new space of community intelligence. So, we are a community intelligence platform that empowers brands to build, manage, and grow relationships with anyone who they consider to be influential in their community. So, it could be brands wanting to connect with social media stars. It could be loyal fans. It could be employees, industry experts. There are lots of different people that can have an influence on a brand...

The best corporate team building activities with Terry Barkman A sailboat is a great place to work on corporate team building activities and to see how your team is functioning together and where the fall-downs are in your communication. The boat inherently sets up short feedback loops and we can tell if the things that we've asked for and communicating for are happening, we can tell how quickly they're happening, we can tell who's jumping in and being a team player and who's hanging back and waiting for somebody else to take the lead. A big part of what a sailboat coaching trip is is it's a retreat. It is getting away from the office, getting away from even home, and being in a new setting that's beautiful and having the trees and the water all around you. I feel like if you want to be the best version of yourself that you can be if you want to excel if you want to win at life, you should have a coach. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BEST CORPORATE TEAM BUILDING ACTIVITIES [just click to tweet] THE BEST CORPORATE TEAM BUILDING ACTIVITIES A sailboat is a great place to work on corporate team building activities and to see how your team is functioning together _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to take you in a different direction actually in a different vehicle. My guest joining me in the studio today is Terry Barkman. Now, Terry is known as the Sailboat Coach. Now before you think, "Hey, I didn't log in to this podcast to listen about sailing," just hang in with me for a few minutes. Terry's a visionary, entrepreneur, he's a coach and he's a sailing captain, and his mission is to create momentum and connection through shared outdoors so people feel empowered to impact the world in creative and meaningful ways.  He was frustrated with the traditional limits of industrial coaching so he founded a sailboat coaching international company This positioned him as a thought leader in the emerging free-range coaching community. Sailboat coaching uses one week on the water to create space for learning and transformation and quality time with other visionaries. They also do team-building exercises that are over a couple of days. And when I first talked to Terry, he said something magical happens when a small group of adventures get together, set out on a boat to explore the winds and the world together. So SCI trips encourage clients to relax, rejuvenate by talking them through their ways of their busy lives. And this is kind of a sacred space that encourages deep, meaningful work for yourself and the next steps you might take in your life. So I'd like to welcome Terry to the Real Marketing Real Fast podcast today. Well hey, Terry, super excited to have you on the Real Marketing Real Fast podcast today. Terry Barkman: It's great to be here, Doug. I'm excited to get into it. Let's talk real fast. Doug: Well, I think the downside of a podcast is after spending some time on your website and looking at all those beautiful images and then enjoying some of the videos and the testimonials from your happy clients, whether it was pulling up a bucket or a net full of crabs or sitting on the beach having a picnic, I don't think a podcast is going to do what you do justice. Terry Barkman: Well, thank you. Like you, I spend time looking at those pictures and dreaming of the trips that I'm about to go on, remembering the trips that we have gone on, but the great news today is that you and I get to talk about trips and team building and all the fun stuff, and that's fun, too. Doug: So why don't you just share with the audience a bit more detail in terms of what it is that you do and who you help and serve?  Terry Barkman: We are coaching on sailboats, and our clients, in the beginning, were mostly personal growth,

Grow your top line revenue fast with Lisa Florenzen I try to help any business gain at least $20,000 of revenue in less than an hour. And how I do that is really taking a look at their message, their content, what their goal is with their business. I look at, are they bundling? Do they have joint venture partnerships? What are they doing with those partnerships? Have you raised your prices? I really try to get in there and just look at the numbers first, see where we are, see where we want to go, how we can do it intelligently, and then start implementing steps to get there. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: GROW YOUR TOP LINE REVENUE FAST [just click to tweet] GROW YOUR TOP LINE REVENUE FAST I have been there and done that and I'm still doing it. I am worth it and if you want to save your business, if you want to [grow your top line revenue], you need, people like me. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. In-studio today, I've got joining me a fellow marketer. Lisa Florenzen calls herself the Small Business Swiss Army Knife. By spending the last 25 years working with Pre-IPO startups and medium-sized entities in California and Idaho and nationally doing everything from getting coffee, writing copy, and staffing bodies. Her non-sugar coated sense of business style and her former stint as a standup comic have given her a unique perspective on handling the marketing drama with humor, tact, and in almost any financial environment. She currently runs a consulting firm called Kabomb Coach Academy and is honored to be a consulting partner with the first social selling app, RelyCircle. So I'd like to welcome Lisa to the Real Marketing Real Fast Podcast today. Well hey, I'm super excited to have my next guest on the show. I just want to welcome Lisa Florenzen to the Real Marketing Real Fast podcast today. Lisa Florenzen: Thank you, Doug. I'm super elated to be here. Doug: So we connected on social media and I think the reason that happened is that we use social media what it's designed to do, and that is to be social and not just broadcast. Lisa Florenzen: Absolutely. I was, yeah... I mean I was tickled when I got your invite, so thank you again. Doug: Well I connect with a lot of people that way and it surprises me that in the days of people wanting to be more social and connect that they still use it as a broadcast channel where they just think they can pump out their messages and not have conversations. And then they wonder, "Hey, social media doesn't work for me." Lisa Florenzen: Yes. I've experienced that. Especially, I don't want to slam any social media outlet, but LinkedIn I've had conversations with people or brief little things where people try to hit me up or they invite me somewhere, and then I call it the abduction by aliens, where they are gone. You don't ever hear anything from them again. So- Doug: That's funny, abduction. Lisa Florenzen: ... I appreciate the fact that you come through with your contact. It's refreshing. Doug: Well, some of it I automate and some of it I use the team for, but I think that the goal here really is to build our network, look for smart people that you want to connect with. And that gives us an opportunity for referrals, it gives us an opportunity to work with new potential vendors and just a support network of other people who are trying to do the same thing that we're trying to do. Which is to build our businesses and help our clients. Lisa Florenzen: Absolutely. And I don't know if you got the smart thing over here, but I know I got the smart thing over there where you are, so that'll be good. At least one of us will get something out of it. Doug: So do you want to just fill in the blanks and give us a little bit of background on kind of what your specialty and superpower is and how you work with businesses to hel...

How to become a successful affiliate marketer with Mathieu Jang  There's definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. It's like having this magic vending machine. There are so many metrics to watch, but no matter what you're doing, if you just watch those two things, what's the cost to acquire a customer, how much is the customer worth? A lot of people don't realize how much goes into the research and development of creating products and finding out if there's actually demand and if it actually works in all of the testings that go involved. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO BECOME A SUCCESSFUL AFFILIATE MARKETER [just click to tweet] HOW TO BECOME A SUCCESSFUL AFFILIATE MARKETER As an affiliate marketer there are so many metrics to watch, but no matter what watch two things: what's the cost to acquire a customer, and how much is the customer worth? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back. This is another episode of Real Marketing Real Fast. Today, we're going to be talking to a guest who's been the driving force in helping to generate over a hundred million dollars in sales. Mathieu Jang, he's often referred to professionally, as a sought after marketing strategist and consultant. However, Mathieu had barely graduated from high school, dropped out of college his first year, and was working in a butcher shop making a meager $9 an hour. He was broke, miserable, unable to pay rent and bills, and lived on a steady diet of ramen noodles. Doug: It was at this point that he had reached out, trying to figure out what could he do to improve himself and make himself better, but he had no special skills or education to get him a well-paying job. Mathieu wanted to find some kind of business, but he didn't know what it was going to be. He got into Google and he searched on how to make money online. Due to the results, he took many hits, got scammed several times, lost money on numerous things, taking online surveys, data entry, affiliate marketing, and became sick of failure. Doug: Mathieu began to wonder if there was ever a legitimate way to make money online. Things began to change when he stumbled across a Facebook video from Kameron George, a very successful digital marketing strategist. Mathieu had finally found a mentor that had achieved what he wanted to achieve and he has started his own business, online Affiliate Institute. It's one of the world's foremost affiliate marketing education platforms. He has helped hundreds of entrepreneurs learn to build, optimize, and scale their business. Doug: Many of his students now have their own online successful businesses that are doing six to eight figures and enjoying a life of true freedom. Beyond his well-established skills and experience, Jang's passion for helping others is shaking up the mainstream education system and it's abundantly clear in everything he does. I'd like you to join me in welcoming Mathieu Jang to the Real Marketing Real Fast podcast today. Hey, Mathieu, super excited to have you on the show today. Welcome to the Real Marketing Real Fast podcast. Mathieu Jang: Awesome, and thanks for having me, dude. Doug: I'm super stoked because I've got a huge interest in affiliate marketing. I know this is your deep, deep expertise. Just so our listeners get an idea, deep expertise in the sense that you help people make six, seven and eight figures as an affiliate, not an extra $50 a month by putting a link in your blog post. Mathieu Jang: Yeah. There's definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. What's really cool about that is once you nail that down, it's like having this magic vending machine? What'd I tell you, Doug? If you go to this machine and every time you put a dollar in, $3 came out,

The benefits of hiring an online business manager with Anja Riemer-Grobe Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help. The first thing people need to learn is to get into the habit of protecting their time. We practice time chunking. I ask people to put categories in their calendars instead of timeframes. For example, this is my two hours where I'm working on my emails. Follow-up is oftentimes what people forget to schedule. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGER [just click to tweet] THE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGER Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back, listeners, in the episode of Real Marketing Real Fast. I think you're going to enjoy our conversation today with my guest. She's somebody I've gotten to know through a mastermind that we're both parts of. Her name is Anja Riemer-Grobe. I'm so excited to have her join us on the show. It's amazing hosting a podcast being able to speak to people all over the world. She's joining us live from Germany. Now Anja is the founder and CEO of a company called Management Made Easy. It's an online business management service on OBM, and she focuses on building trust in client relationships. And she does this by leveraging virtual tools, remote work, and then online operations, which helps to create a consistent client-focused service experience for her clients. Doug: Her business motto is that "We take care of managing your business so you can keep doing what you're an expert in." With her unique approach, she combines well-organized structures, processes at the back end, and strong trust-building client experiences in the front end of the business. She inspires and supports her clients to bring more authentic humanness into the business world. So I'm super excited to welcome Anja to the real marketing real fast podcast today. Hey, Anja, super excited to have you on the show today. So welcome to the Real Marketing Real Fast Podcast. Anja Riemer-Grobe: Yeah, hi, Doug. It's great to be here. Doug: So I'm really excited to talk to you today and let you share with our audience. I've got my notepad [inaudible 00:01:31] you take a lot of notes because you have a superpower of organizing and helping people get things done efficiently and staying on schedule. Is that about right? Anja Riemer-Grobe: Yeah, that sounds right. Doug: So why don't you share in your own words, instead of my made-up introduction, what it is exactly that you do? Anja Riemer-Grobe: Oh, well, I'm an online business manager. And that basically means I'm in the back end of a business. Hopefully, an online business but a local business is also fine. The main thing is that they are doing their daily operations, virtual in some form or another. And I'm really helping the business owner to streamline it, to set everything up to manage the projects and the tools and the people behind that. So just to make sure that the business owner doesn't get dragged down and all the daily operational, technical, and whatever tasks, and instead has time to focus on their expert work. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGER [just click to tweet] THE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGER Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: So you said a couple of things I just made note of. One is that you helped manage the projects. So you're kind of like the project manager.

How to generate more leads on LinkedIn with Dana Lindahl What we've been realizing recently is that LinkedIn is actually a great place to post content. The one thing I tell most people is that there is such a thing as too much content on LinkedIn. Any person that's trying to actually generate more leads on LinkedIn, they need to focus first on having a completely optimized LinkedIn profile. This is what I view as the modern business card today to B2B sales. If someone were to gain access to your message box and post that publicly, would you be embarrassed by what was there? So the biggest mistake I see all the time with people using LinkedIn is just bad targeting.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO GENERATE MORE LEADS ON LINKEDIN [just click to tweet] HOW TO GENERATE MORE LEADS ON LINKEDIN Any person that's trying to generate leads on LinkedIn needs to focus on having an optimized LinkedIn profile. I view this as the modern-day business card. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about lead generation. All things around lead generation, how to position yourself as an expert, how the world has changed in the last six to eight years in terms of lead generation, but more importantly, how it has changed in the last six to eight months. And my guest in studio today is Dana Lindahl. Dana is the founder of a company called Legendary Leadgen and it's one of the first outbound focused marketing agencies. He and his team have been helping business to business, B2B service companies, and marketing agencies grow since 2014. So he's not the newest guy on the block, he's been around. He probably got some war wounds to show for that. Now he and his team specialize in helping companies set up sales appointments with their ideal prospects as well as establishing them as an authority within their industry. So if you're interested in generating highly qualified leads, using highly professional, respectful, and engaging techniques, I would suggest that you stay tuned. I really enjoyed my conversation with him and listen in. Doug: So I'd like to welcome Dana to the Real Marketing Real Fast podcast today. Hey Dana, super excited to have you on the show today. So, welcome to the Real Marketing Real Fast podcast. Dana Lindahl: Hey Doug, glad to be here. Doug: So, I can't think of a better topic to talk about than lead generation. I mean, there are so many elements in running our business and we can argue which one is more important, but I would say that if you don't have a well-qualified lead, you're not making sales, then you really don't have a business. So, maybe you want to take a minute and just fill in the kind of background for our listeners. Kind of what your superpower is and what you guys do. Dana Lindahl: Yeah, sure. So our superpower, in general, is outbound marketing, although we've seen that take a wild drive since we started here in 2014. We started out primarily doing outbound emails and now we find ourselves on LinkedIn and to be honest, our method now is not really based around marketing, so much as it is around content and authority building. Doug: Okay. So when you say content authority, what does that mean? Dana Lindahl: So we help our clients to establish themselves as authorities on LinkedIn by producing content that puts themselves out there as thought leaders within their industry. So this all kind of starts off by growing their networks so that people can actually see their content, see who they are, and see what they have to say. All of this would be for nothing if it didn't actually get out there into the world so people could see it. So, instead of doing the normal thing that you're probably seeing, all of your listeners are probably getting bombarded on LinkedIn by outbound messages with Calendly links and let's get o...

How to sell on Amazon with Carolyn Lowe The first thing we do is does discover if it makes sense for you to sell on Amazon? Things that are heavy, that cost a lot, that are cheap, lower priced. Those don't usually don't make sense, you can't make money. So what we do typically if we're going to work with a new brand, we'll do an audit, we'll see if there are search terms and how many search terms they have for their brand or their product on Amazon before we take them on. I have an interesting stat from Amazon that 70% of their people don't make it past page one. So if you're an Amazon shopper, Amazon has told me that 70% of people don't make it past page one. So if you're not on page one, you're never going to get purchased. I can work with my brands and say, "Hey, there's a lot of customer demand for this on Amazon, but they don't have a great selection. This could be a winning product for you." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO SELL ON AMAZON [just click to tweet] HOW TO SELL ON AMAZON We have a $15 rule to determine if you should sell on Amazon. If your product isn't $15 or more and it's not light enough to make money, that's where we start. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're talking about all things Amazon. So if you're interested in getting your brand or product listed in Amazon and seeing double-digit growth month after month, I think you're really going to enjoy the conversation with my guest today. Today's guest is Carolyn Lowe. She is the CEO and founder of a company called ROI Swift and an Amazon and digital marketing agency that excels in growing small and medium-sized businesses. Carolyn is passionate about helping her consumer brands grow through Facebook and Instagram ads paid Google searches and Amazon marketing. In addition to helping her clients see larger profits, Carolyn is a mum of two and a licensed pilot. So I'd like to welcome Carolyn to the Real Marketing Real Fast podcast today. Well, hey Carolyn, super excited to have you on the show today. So welcome to the Real Marketing Real Fast podcast. Carolyn Lowe: Thanks for having me, Doug. Doug: So do you want to share with our listeners just a little bit of your background and what your superpower is and how you help people move the sales dial and scale their business? Carolyn Lowe: Sure, I'd be happy to. We focus on four core areas for mostly B-to-C brands, but we also do some B-to-B business as well. But really our core competencies are around paid social, your Facebook and Instagram, Snapchat marketing and your paid search and social ... sorry, paid search as well. And then, of course, your Amazon and email marketing. And I know you've had some great email marketing guests on and you've had some great paid search on. One of the things that we're a little bit different is we manage Amazon's presence for a lot of consumer brands. Doug: So for their audiences not aware of that, what does that mean? Carolyn Lowe: Yes. So there's three different ways to sell on Amazon. And as a brand owner, if Amazon invites you, you can wholesale to them, which is shipped from and sold by Amazon. And then there's two other ways to sell, which are what they call seller central. So you go on, it's sort of a self-service portal and you can either ship into Amazon and have them fulfill it or you can take the order from Amazon and fulfill it yourself. So either way, you still have to pay Amazon a referral fee, and then if you have Amazon fulfill your product which makes you Prime eligible, you must also pay the outbound shipping fee, but that does make you eligible for Prime. Doug: Okay. So for our listeners that have a brand, have a business and have a product that would be, or maybe a good fit for Amazon, where's the starting point? How do you determine whether or not Amazon could be an ...

How to write a book and grow your business with Chandler Bolt I'm a firm believer that a book is the best thing you can do to grow your business.  Every time someone sees your book and every time anyone comes to your office and sees it, they think about you and they think about the work that you do. If you give your book to every paying customer, well then now all of a sudden, they give one of those to another person and it's a referral mechanism. I always say this: until you have your rough draft done, nothing else matters. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO WRITE A BOOK AND GROW YOUR BUSINESS [just click to tweet] HOW TO WRITE A BOOK AND GROW YOUR BUSINESS We want to take people who are already buying books on Amazon and get them to buy your book and then come into your world and into your ecosystem. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Our guest in studio today was a college dropout and he worked his way to be a six times bestselling author and he's the founder of a 10 million dollar book-based business. As a C- English student and a bad writer, he still knew that there was a story inside of him. He finished his first book in a month and between dropping out and going on vacation. Just two years later he had published his sixth best selling book, all while helping non-writers in dozens of fields publish their own best selling books. He even built a multimillion-dollar plus business during that time and still had free time to see his friends, family, travel with his brother's concert, and going skiing. Doug Morneau: I'd like to introduce you to our guest today who is Chandler Bolt. He is the founder and the CEO of the Self-Publishing School. He has been featured in the Inc 5000 list as one of 5,000s fastest-growing private companies in America. Self-Publishing School is an online education school that teaches people how to write, market, and publish its first book in as little as 90 days. And they've got more than 4,257 students that have been impacted to date. So I'm super excited to talk about publishing, self-publishing, and how to make money after you've written your book. I'd like you to join me in welcoming Chandler Bolt to the Real Marketing Real Fast podcast today. Chandler Bolt: Hey, great to be here Doug. Thanks for having me. Doug Morneau: And the audio today is a lot better than the last time we heard you speaking at an outside event. So I'm looking forward to hearing everything you've got to say this time and not missing out on any of the key points. Chandler Bolt: I'm looking forward to you being able to hear me. Doug Morneau: So do you want to share with our audience, for the people who don't know you or haven't heard you speak, kind of what your superpower is and how you help entrepreneurs and businesses? Chandler Bolt: Absolutely. I mean I'd say my superpower is helping people get their books written and using those books to grow their business. With Self-Publishing School and the work that we've been doing for the last few years, it's been all about how to do you... Our bread and butter are taking people from blank page to published author in as little as 90 days. So, maybe this [crosstalk 00:02:10]- Doug Morneau: Okay, slow it down a bit. So you take them from blank page to published author in 90 days. Chandler Bolt: Yes. Yeah, that's the goal. And certainly not everyone, but I mean that's the goal and the process works. If you follow the process and if you do the work, obviously. But that's the process. And maybe a sub superpower is like someone who's a C level English student and a college dropout and someone with ADD, I think my superpower is probably making complicated things simple. And that complicated thing just happens to be a book. Doug Morneau: Well, it's amazing. What's funny is when I think of people setting...

How to personalize your email campaigns with Randy Levy Now is the time to regroup, have a hard reset on everything, question everything and learn as much as you can. Personalizing your email campaigns is primarily data-driven because data's the name of the game. I look at design as a competitive advantage. The folks who design well are beating the competition. At the end of the day, with email marketing, it's a test, test, test to see where you could generate more return on investment. In an email, you're not competing with your competition, you're competing with the millions and millions of emails that are sent out every minute. You've got to differentiate. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO PERSONALIZE YOUR EMAIL CAMPAIGNS [just click to tweet] HOW TO PERSONALIZE YOUR EMAIL CAMPAIGNS To increase retention and click-through rates for your email campaigns, especially if you have email deliverability problems, you want to engage your audience. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back, listeners, on the episode of Real Marketing Real Fast. My guest joining me in studio today is Randy Levy. He is the Chief Revenue Officer for a disruptive one-to-one data-driven email marketing technology that specializes in real-time email technology. Zembula offers a suite of email tools that help drive improved performance in email, and they do this by delivering both interactivity and advanced real-time personalization. I connected with Randy through the Only Influencers group, that's a private group of email marketers around the world. Doug Morneau: Randy, like myself, has been in the email space for quite a while. He began his career at DoubleClick, and for the past 20 years, he's worked with leading brands, including but not limited to companies like Amazon, Macy's, Barnes & Noble's, Jones New York, Uber, Coles, TGX, Priceline, Lowe's and Western Union. It was great to connect with Randy. I had a call with him a few weeks ago to just discuss the tool and the platform that they were working with, and it was interesting to find out that he'd worked with another company years ago, I think 10 years ago, I worked with called EmailLabs. Doug Morneau: We've both been in this space for a while, it's like our paths have crossed a few times. We had a great conversation around email and some of the new innovative tools they got. I think you're really going to enjoy this episode. I'd like to welcome Randy to the Real Marketing Real Fast Podcast today. Well, hey Randy, I'm super excited to have you on the Real Marketing Real Fast Podcast. Welcome to the show today. Randy Levy: Thank you, Doug. Appreciate it. Doug Morneau: We're connected through the Only Influencers group, both have experience in email, is great to have a discussion with you off-air, but EmailLabs is a throwback for me for sure when I started using an ESP or a bigger version to send emails. Do you want to share with our audience just a little bit of background on what you're doing and how you're serving your clients today? Randy Levy: Yeah, of course. A little bit of background on me. I've been on email for 20 years. First 10 years I was working basically for the ESP space, including EmailLabs, as you mentioned. Those ESPs, obviously, their function is slicing and dicing email at the point of send. Zembula, my current endeavor, I've been here a little over a year. We basically empower companies to slice and dice and improve their email performance at the point of open. Primarily data-driven because data's the name of the game, be it big or small, and we're basically creating a ton of efficiencies for the email marketers because the biggest challenge in email, at least in the last 20 years, is there aren't these huge teams running these email programs for most brands. Not all of them, but for the most part, they're short-staffed. Randy Levy: 20 years ago,

Helpful website strategies that convert with Ray van Hilst When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well. Ask your self, "What are they coming to your site to do? What do they need from you?" Then let's help them do that and get to that next page where you're going to do that. It's not about you. If someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem. Go look at the top landing pages on your site. If you were looking at those for the first time, would you find them helpful? Do they convert? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HELPFUL WEBSITE STRATEGIES THAT CONVERT [just click to tweet] HELPFUL WEBSITE STRATEGIES THAT CONVERT When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. In-studio today joining me today as my guest is Ray van Hilst. He is the Director of Client Results at Yoko Co. Ray is an innovative soul and his with and charisma are present from the very moment you meet him. Ray seamlessly blends 20 years of marketing experience with modern web principles to establish advanced web presence of organizations that help build a better world. Doug Morneau: When Ray isn't in the office or a coffee shop, or a client office, or a wifi hotspot, you can often find him speaking at events about web strategy and marketing technology. I am super excited to have this conversation with Ray today. I earlier had the owner of the company, Chris Yoko, on the podcast as well. So I'd like you to join me in welcoming Ray van Hilst to the Real Marketing Real Fast podcast today. Doug Morneau: Hey Ray, super excited to have you on the Real Marketing Real Fast podcast today. Welcome to the show. Ray van Hilst: Thank you so much. Thanks for having me today. Doug Morneau: So I'm super excited to talk to you about your superpower and how you help people in the sales and marketing field or at least help them with their digital footprint. Do you want to share with our audience just a little bit of your background in terms of what it is that you do? Ray van Hilst: Yeah. Background for me, I am a web strategist with a digital marketing agency called Yoko Co, and we work with organizations to help them leverage their web presence to make a bigger impact on what they do, through society, through their work and things like that. My key role as a strategist, I describe my job as helping my clients get beyond the, "Hey, wouldn't it be great if" because when you start doing a web project or a marketing project, and it's like, oh, people have lots of ideas. Ray van Hilst: And so I work with my clients to say, "Hey look, get beyond the wouldn't it be great if, and here's what you really should do." The superpower that I bring to the table for that is really focusing on helping my clients realize it's not about them. It's about their customers, their donors, their members, their stakeholders that are coming to them to look for information. I always say it's not about you. Someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem. Ray van Hilst: They're scared, they're worried, they need education, they need a tool or whatever. And let's make it easier for them to do that so that they like you a little bit better, and then they engage, and then we can convert them into our funnels. We go through that. Doug Morneau: Well, it sounds like you may have been looking at my website because you just named all the things that I probably ... On my personal branding site, that I've probably done wrong, so appreciate you didn't mention my domain in that description. Ray van Hilst: No worries.

How to improve your Google ranks in 2020 with Matt LaClear It took me a good three, four years after Penguin to really realize, I'm never going to hack the algorithm again. Then it just became a pursuit of just doing best practices. Today, SEO is about giving your users what they're looking for. Google's not going to rank whether based upon the quality of your recipe. They're going to base it upon how many other sites are linking to yours. All we're doing is building up social equity with the prospects before we make our ask. Small businesses are the backbone of our country. They're what makes us tick. They're what's going to get us through this crisis. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO IMPROVE YOUR GOOGLE RANKS IN 2020 [just click to tweet] HOW TO IMPROVE YOUR GOOGLE RANKS IN 2020 Today, SEO and improving your Google ranks is about giving your users what they're looking for. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, we've got a really interesting guest in the studio with us, Matt LaClear. He's got a very generous offer at this time as many businesses are suffering through economic hardship. His company's offered free SEO services for all American businesses if those businesses are willing to pay it forward. Make sure you stay tuned to the very end to get the details of Matt's offer. Doug Morneau: Matt LaClear is a SEO expert. He's the founder of a marketing agency called Your Ad Squad. Matt's teams' purpose is the very best referral prospects available any given industry with the purpose of doubling the size of the business. They are experienced in working with the big fish yet they love small businesses and never act like a candidate is above or working with them. They help their clients to set up their sights on the biggest referral targets in their industry resulting in huge dividends. It forces their clients to game up to the next level of growth in their business. Doug Morneau: I'd like you to join me in welcoming Matt LaClear to the Real Marketing Real Fast podcast today. Doug Morneau: Hey, Matt, super excited to have you on the Real Marketing Real Fast podcast today. Welcome to the show. Matt LaClear: Thanks, Doug. Glad to be here. Doug Morneau: Looking forward to this conversation. Like I said, I've got my pen and notepad out, SEO and making sure that we get more of the right traffic to our website and get them to execute. It's always important to me. Doug Morneau: Do you want to give us just a bit of background on what your superpower is and how you help people in this particular space? Matt LaClear: Yeah. But I started in this business when I was 25. That doesn't sound like such a big deal anymore. But I'm 50 now. I started out ... really this won't be my life story. But I started out in the lazy side of marketing back then when the internet was brand new, everything worked. I mean everything. it was you could go out and take a boat out into the middle of the lake and drop a bear hook in, with a rusty bear hook with a cane pole, just a $2 fishing pole and catch a 40 pound lake trout. Then you could do it all day long where you became a fishing expert within three days. I mean, that's what it used to be like. It was instant money. You could rank number one for a keyword within a couple three days. But those days are over. Matt LaClear: Long story short, I was very good on the Black Hat side of things. Then Penguin hit in 2012. When they hit, our agency was running over 10, 11,000 campaigns for customers. In 2012, when they hit, over half of them lost their rankings and they had to let people go. They had to downsize. They had to move into their old rental properties. The ones they moved out of when I got them the rankings. It's like every bit of kudos I got as a Black Hat artist was disintegrated by Penguin and it should h...

A Business Continuity Plan with Doug Morneau The one thing that you can expect from a global crisis like we're experiencing is that not everybody will lead well in this situation. "Once the quarantines over, what will my business look like?" How will customers want to be treated when we reopen for business? There are lots of different ways that you and I can support our local businesses and support each other. Is there something new you can do in your business to take advantage of the time that you have? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: BUSINESS CONTINUITY PLAN [just click to tweet] BUSINESS CONTINUITY PLAN There are lots of different ways that you and I can support our local businesses and support each other. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Well, welcome back listeners to another episode of Real Marketing Real Fast. Today's going to be a solo episode. I just want to have a chat with you and just a conversation to see where you're at and how you're doing. In these crazy times that we're living in, I guess, there are a couple of ways that we can respond. One is to fight and the other one is flight, so we could run and hide or we could face what we're going through and just work through it. As I said, I'm not sure where you're at, but if you know me at all, you'll know two things for sure, that I'm very bold in my approach and have taken that approach pretty much all my life. Many other people call it arrogance, but really that's just how I'm wired. I tend to be pretty persistent and I don't quit easily. The one thing that you can expect from a global crisis like we're experiencing is that not everybody will lead well in this situation. Several years ago, like a long time ago, I attended an event in New York and it was organized by Fast Company, the magazine, and it was called The Innovation Conference and I found it interesting on so many fronts. First of all, as an entrepreneur in small business and a Canadian small business, I was by far the smallest business at the conference and from what I could see I was only one of two Canadian companies that had made the trek to New York for this particular conference. The other one was a very large telco company in Canada called Telus and we were the two representing Canada. One of the many seeming out of place activities that we did, there were many actually, there were skits, there was music, they had a series of speakers on all sorts of topics and the speakers were from very large companies. I'll share a little bit of that a little bit later with you, but one of the ideas that they wanted us to do is they wanted us to work with an artist to sketch a concept or an idea. After having listened to several of these big companies like the NASDAQ Stock Exchange and Kevin from Dig and Lexus were there from their car division, The New York Times were there, is I worked with my artist and my sketch was simple. I had him do a sketch, which I titled Chaos and I'll tell you why in just a minute. If you see my sketch, if you just imagine for a minute, it was a bunch of people, men and women, basically with their heads buried in the sand. The concept I was trying to portray was that they were hiding or not acknowledging what was going on. When I did this, I didn't have any a particular idea of what it was they're trying to ignore, but just the fact that often when there's chaos and there's confrontation and there are things that are happening around us, lots of people will hide versus looking at what's happening. If you can see this sketch this artist so brilliantly drew up for me, in the forefront of this sketch was a man standing tall with a pair of binoculars looking over all the butts of all the people bent over that had their heads in the sand. The caption just said, "What a clear view." My thinking then was really simple. I had listened to a number of these companies talk.

How to quickly build an engaged audience with John Meese We focus more on the longterm strategies that really stand the test of time to build an engaged audience and we spend less time on like TikTok and whatever the latest cool thing is. If you put systems in a few areas of your business, it dramatically increases your results. Email has continued to succeed and that's really the foundation of our business. So then it's a question of, "Okay, who's on your email list and how do you get them on your email list?" To quickly build an engaged audience I try to think through, "Okay, where's my target audience already hanging out online? And I pick one of those to focus on. At the core of it, are you creating real solutions to real problems for real people? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO QUICKLY BUILD AN ENGAGED AUDIENCE [just click to tweet] HOW TO QUICKLY BUILD AN ENGAGED AUDIENCE To quickly build an engaged audience I try to think through, "Okay, where's my target audience already hanging out online? And I pick one of those to focus on. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back. Listen to another episode of Real Marketing Real Fast. Today we're going to talk about profit and process. My guest in studio today is John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses including a coworking space that is walking distance from his house. John's passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience. Well, hey John, super excited to have you on the Real Marketing Real Fast podcast today. John Meese: Well, thank you, Doug, for having me. I am so excited to be here. Doug: Looking through your bio, it looks like you've got lots of gifts and talents and lots of ways that you serve your audience. Do you want to share with our listeners right now what do you consider your superpower and how you help people? John Meese: Yeah, no, I'd be happy to. I think that's, of course, my own perception of my quote superpower is definitely changed over time but something that really stuck with me that a colleague shared probably only a year ago was that... She commented that I have a unique perspective to understand the need for both process and profit. And so I've really been over the last couple of years really just been developing better, my understanding of the kind of where I fit in the middle of that because I find most entrepreneurs are typically either drawn to a kind of like the big promotions and big launches that generate lots of revenue or they're drawn to like operations and efficiency and managing budgets. And I'm in this weird tension in the middle where I get excited about profit being the scorecard. And profit is a mix of both how you make money as well as how you keep the money. John Meese: I mean a lot of times when I work with clients they say that the like the whole idea of turning complex ideas into simple concepts something you can act on and that's something they often come up in the comment themes and feedback. So yeah, I mean I would say those would be my superpowers is simplifying things and then process and profit. Doug: Well, and I mean obviously both those things are important for you to keep the lights on your business. John Meese: Yes. Doug: And my experience as I've gotten older is that I've now found myself spending more time on process than I did before too when I was a young entrepreneur was like, "Hey, what can we do just to get out there and make some money?" And then you kind of learn that, well now you want to scale. Now you need some process or processes in place and some systems, there are some operating procedures as you're going to start to staff or outsource and delegate. So is that what you're talking about when we're...

Tips on how to develop leaders with Peter Montoya As I help develop leaders my job is to help them become much more effective. And oftentimes I serve as a leader confidant. The feedback agreement is, you want to give feedback that is kind, honest and helpful. All leadership is leadership development, which means that my sole job is to be coaching, training, mentoring people in my organizations to be a leader themself, leaders of friends and family, and leaders in my organization. And leadership development starts before the interview, most likely in the employee manual. There is no avoiding all political decisions. There is minimizing political decisions. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO DEVELOP LEADERS [just click to tweet] HOW TO DEVELOP LEADERS Most leadership authors portray leaders as being extroverts.  And that is categorically wrong.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got joining me, Peter Montoya. Now, Peter is a very gifted speaker. He is a bestselling author. He's a successful entrepreneur. And rarely do you find all three qualities like that in one person. Peter's a thought leader, he's a skilled orator and a leadership strategist with real-life experience driving his insights and ideas. Doug: His business acumen, inspirational journey, and human behavior insight and decades of real-life experience have helped him become one of the most inspirational and sought after speakers, coaches, and leaders in development for creating high performing teams. Doug: When he isn't transforming organizations around the globe, Peter lives with his wife and his two teenagers in Orange County, California. He is the best selling author. His first book was called The Brand Called You, and his latest book is called Leadership Power. He is also just starting a podcast that should be out shortly. Doug: So I'd like to welcome Peter Montoya to the Real Marketing Real Fast podcast today. Well, Hey Peter, super excited to have you on the Real Marketing Real Fast podcast today. So welcome to the show. Peter: Thank you, Doug. I'm thrilled to be here. Doug: Do you want to give our audience just a high-level overview of your kind of expertise and how you help your clients? Peter: Sure. You bet. My previous career wasn't that of personal branding. I wrote a book called The Brand Called You, and I spent the better part of 30 years working with independent financial advisors, helping them with their marketing and branding. So all that knowledge is still stored in my head. But as I've evolved, I really have become an expert in that of leadership in high-performance teams. Peter: My job is to help leaders become much more effective. And oftentimes I serve as a leader confidant. Oftentimes what leaders need is someone to cry over the phone at nine o'clock at night when they're faced with really big decisions. And then also helping people inside companies work better together and get more done. And that really comes to the process of empowerment. Doug: Well, as I mentioned before we started recording, one of the things that really caught my eye when I was looking through your skillsets, and I would assume those are your kind of four power talks or presentations you get, was the feedback agreement. And as a creative agency, often we find it difficult working with clients because everybody's got an opinion. Doug: Can you walk us through a bit of the low hanging fruit, how you help your leaders to make sure that they're getting appropriate feedback and dealing with that, and being able to use that to empower their people and to still be able to execute? Peter: You bet. A quick story. I'm on my second marriage. I've been married to my wife Amy, been with my wife Amy now for nine years. And maybe about a year ago,

Tips on how to gain confidence in public speaking with Mike Acker When it comes to public speaking it's either confidence that's holding someone back or understanding that's holding someone back. Communication is currency. It's the currency we use in everything. Ultimately, anytime someone's giving a message, you are the message. A huge aspect of speaking. It's "Let me help you get what you want." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO GAIN CONFIDENCE IN PUBLIC SPEAKING [just click to tweet] HOW TO GAIN CONFIDENCE IN PUBLIC SPEAKING When it comes to public speaking it's either confidence that's holding someone back or understanding that's holding someone back. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to another episode of Real Marketing Real Fast. In-studio today, I've got joining me, Mike Acker. Now Mike is a speaker, a leadership coach, he is a best-selling author, he has over 19 years of experience in speaking in leadership development and organizational management. In our conversation today, he revealed what was shocking to me but maybe common knowledge to you is that confidence comes from your identity. And one of the biggest issues that speakers have is confidence. So Mike is known for his authenticity, his humor, and his engaging presence. He specializes in fostering personal and organizational awareness, allowing the audience to personalize his presentations. And I'm sure you'll get that as you listen in to our conversation. Doug: His expertise is in communications and leadership and he's drawn a wide range of engagements, including executive teams, emerging leaders, not for profits, churches and public schools. Well hey Mike, welcome to the Real Marketing Real Fast Podcast today. Mike: Thank you so much, Doug. Great being here with you. Doug: I'm super excited to talk to you. I've done some speaking. Not that it doesn't scare me every once in a while, but I still like to get out there and share my message. So you're the expert on this, so you do you want to give our audience just a little bit of background on what you do and how you help your clients? Mike: Yeah, absolutely. It started really with me being a speaker for many, many years. So after traveling around doing conferences, doing workshops, speaking at churches and all these different environments, I started leading. And as I started leading people, I had a lot of people come to me and say, "Mike, can you help me get better?" And so people were [inaudible 00:01:44] just to show up at the church that I was leading at the time. And I would train speakers up and help them out, give them some feedback and it was really from this faith perspective. Mike: Then as time passed, I started seeing that there was a need outside of the realm of the small world that I was living in. That people in all these different environments were needing help as communicators, as leaders, as CEOs, as executives. And I started developing little by little, just working with them on a speech here, speech there. But as people came, we started talking about, "How do I develop confidence? How do I do this? How do I do that?" They brought questions to me and I started writing that content. This turned into a book, so I wrote a book called Speak with No Fear. That's one of the biggest aspects that people would come to me, would be about, "How do I speak without feeling so anxious and nervous and I want to throw up. How do I get over that?" So I wrote a book about that. Extremely well received, picked up by Forbes. I wrote a second book on how to write a speech. So all this together created really this whole company that I developed on how can people take their potential and turn it into their actual? Mike: So I do that speech coaching, through programs, through books, through workshops. Helping people take their potential as a speaker, their potential as a communicator,