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The Digital by Daniel Podcast
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The Digital by Daniel Podcast

Author: Daniel Westerstal

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The Digital by Daniel Podcasts helps you succeed in e-Commerce and Digital Marketing discussing the latest trends and giving you actionable tactics. If you are interested in Amazon, digital strategy, digital business direct to consumer e-Commerce, online marketing or customers experiences, this is the podcast to follow.
13 Episodes
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The Year In e-Commerce

The Year In e-Commerce

2021-01-0824:35

The year 2020 was an eventful year in virtually all areas in society. During 2020 we have seen e-Commerce become more mainstream and in some areas essential. In this episode ...
In this episode we unpack the term Mobile Commerce, from adapting your content to payments and leveraging the mobile device to build winning customer experiences. Further discussing the latest events in Digital Marketing, such as the TikTok Shop rollout in the US, Instacart IPO and some observations from the Bing AI Chat bot from Microsoft.  Don't miss out!
Discover the best marketing techniques to thrive in an economic downturn, plus learn the latest about generative AI and creativity. This episode of the Digital By Daniel podcast will show you how to keep your brand afloat and stay ahead of the game, no matter what's happening in the economy.
Join me for a quick, snackable episode on how to propel your online business in 2024! We'll explore three key areas that can make all the difference: - Is your online business turning a profit? It's essential to stay on top of your P&L and ensure you're making money in the right places. - Is your pricing still competitive? In the 2024 market, it's more important than ever to stay up-to-date with your e-Commerce pricing strategy.- Finally, are you starting to leverage AI? There is a myriad of tools on the market that can support in everything from product guidance to content. Saving time and money in the long run. Don't miss out on the chance to learn how these areas can help you take your business to the next level in 2024.
COVID have hit the world and is impacting everyone. But what are the effects on e-Commerce and what businesses are winning in the space? Listen to the latest episode of ...
In this episode Daniel explains the collectibles marketplace StockX and why it could become the next Ebay. Key takeaways from the StockX business model is to differentiate the customer experience ...
Amazon’s dominance is growing stronger and stronger, what can you as a brand offer that Amazon cannot? Lush is investing in their onsite experience and taking a community approach to ...
In this episode we explore what a seamless customer experience really is and how companies can organize themselves to create a better one.
What is BOPIS?

What is BOPIS?

2019-08-2505:27

Daniel explains the concept of Buy Online and Pickup In Store (BOPIS or BOPUS). Why it’s popular with Gen Z and common pitfalls for companies trying to launch their own ...
Marketing is a constantly evolving landscape. In this episode we discuss a five digital marketing tactics that are no longer relevant for most businesses. Is banner advertising still a successful ...
Update from the blockchain and innovation Delta Summit, in Malta 2018. In this episode Daniel shares some marketing advice for new companies starting out in blockchain or tech in general. ...
If you are studying marketing at university then this episode is for you. I share a few of my experiences on how to maximize the output of your studies and ...
In this episode I talk about how important it is to the bottom-line to train your employees in digital marketing.   TRANSCRIPTION Hi everyone and welcome. Alright, so what should ...
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