DiscoverChampions of Digital
Champions of Digital
Claim Ownership

Champions of Digital

Author: Inlight

Subscribed: 5Played: 15
Share

Description

Join us in a conversation with Heads of Digital from around the world. You’ll meet pioneers who are blazing a digital trail within their organisations. They are selling visions, challenging the status quo, leading change, influencing cultures, re-imagining teams and implementing new ways of working. They are forging a new digital path. No-one has gone before them, they have limited precedents, they are making it happen. They are the Champions of Digital.
16 Episodes
Reverse
In this episode of Champions of Digital, Mark hosts Nathan McEwan, the CMO and Digital Officer at Stratton Finance. Mark and Nathan discuss digital's influence on the CMO role, gaining trust with the executive team and the death of CX! Get the inside scoop on a unique approach to launching an e-commerce platform for one of Australia’s largest asset finance brokers, and much more.
Mathew Ashley, Director of Experience Design & Delivery at Westpac joins us on the Champions of Digital Podcast this week to chat all things digital, design and leadership. This week you can expect to hear a bit more about design thinking in a large corporate sector environment, dealing with a Royal Commission and  what it takes to thrive as a designer in an organisation like Westpac. “For any one individual piece of work, you’ve got to find that balance between our business outcome and customer outcome and you’ve go to find the middle ground. You’ve got to deliver a great customer experience. But ultimately, we’ve got to deliver a business outcome as well” — Mathew Ashley About MathewWith a background and Degree in Design, Mathew is a passionate and highly motivated, results driven, creative and strategic problem solver with over 15 years experience encompassing Engineering, Advertising and Digital Product Design and Development. He has worked in a number of different markets including the UK, Australia and Japan Mathew possesses extensive experience in building, managing and supporting successful Digital Product Design teams with a specific focus on Experience Design, Digital Strategy and Innovation. Well versed in the design and agile development of both consumer and enterprise solutions, he is also passionate about collaborating with multidisciplinary teams to design and build new products from the ground up, fix existing products that are broken or improve products and processes that are not working as well as they could be.
This week Mark jumps into the education industry with GM of Strategy and New Product, Jack Hylands. A passionate teacher, Jack left the consulting industry early on to pursue his passion for education, specifically tailoring University offerings to the modern learner. Mark and Jack speak on the drastic changes that have happened within education over the last few decades, providing world-class student experiences and scaling a team at pace. “What are the job roles that the industry can’t fill, and how can we work with them to make sure that our students are learning the most up to date, relevant and cutting edge things to take advantage of those opportunities?” — Jack Hylands About JackJack is highly passionate about excellence and equity in education, and what this means for the future world of work. Jack is currently leading the strategy of RMIT Online and advising a number of education and technology start-ups. Jack was previously CEO of Ducere, where he established and grew innovative degrees with universities in Australia and overseas. Jack's prior background is as a management consultant in the digital space and an alumnus of the Teach First Leadership Development program. Jack is an arts graduate from the University of Cambridge and a qualified mathematics teacher. Jack is a director of Cann10 Australia, a business advisory council member of ACS and a strategy advisor for Maddie Riewoldt's Vision.
Welcome our second guest for the season, CTO at Carsguide, Jeremy Gupta. Mark and Jeremy discuss what it means to implement change effectively, developing a culture of knowledge sharing into an organisation and why Jeremy doesn’t want to be involved in every single meeting. With an abundance of tidbits, anecdotal experience and some banter, check out this episode to learn about the ups, downs and sideways experiences of what it means to be CTO of an evolving technology company. “The biggest challenge in my role isn’t technology, it’s people.” — Jeremy Gupta About JeremyAn experienced technology and product leader, Jeremy has been working in digital since 2003 after graduating from UNSW with a Bachelor of Computer Engineering and a Masters in Biomedical Engineering.With experience across the full product life cycle - from pre-sales to ideation, scoping, product management, solution architecture, engineering, data and then hosting and support he has been influencing companies and partners to adopt a mobile first approach and ensure that technology is a differentiator and not just an enabler. His core interests are in building and leading effective teams, strategy, product development, automation and the creation of Products that serve unmet needs.
This week’s episode is all about change management, agri-tech and building digital teams in a notoriously analog industry. Join the conversation between Mark and Scott where surprisingly, there was no need to pop any dollars into the swear jar. Swear jar you ask? Listen on!“A large part of the initial work was just building trust within the business... We were able to deliver some tactical solutions within a six to eight week period which blew the minds of the business.”— Scott
We’re excited to bring you a second season of Champions of Digital. Thanks for joining us to hear from some more digital legends this season!Meet Mark Oliver, CEO of Inlight, a digital services business that is obsessive about our client experiences, and the voice behind this podcast.In Season One we learned about the challenges of digital transformation and how legacy industries were responding, discussed digital teaming, agility, managing stakeholders and securing digital budgets from the powers that be.Now, season two we’re taking it to a deeper level! Enjoy the conversations as we talk to some heavy hitters from Westpac, RMIT Online, Graincorp, Carsguide and more!As always, we’d love your feedback and any thoughts about who else you’d love to hear interviewed on the podcast, so don’t be afraid to get in touch via championsofdigital@inlight.com.au!
In this week’s podcast we fly into the world of aviation retail with Group Head of Digital at Jetstar, Cathryn Arnold. Cathryn explores the ideas of Jetstar existing as a Digital retailer rather than solely an airline, how they (Jetstar) deliver their digital solutions from a team composition perspective and the agile methods being adopted to adapt to rapidly changing industry conditions. This episode is packed full of information, set aside 20 minutes and enjoy!
In his 27 years at The Age, Mark Fuller has witnessed its transformation from print to a ‘digital first’ organisation. He has held multiple leadership roles, the most recent of which has been heading up the newspaper’s digital edition. Mark shares with us his insights into the world of digital publishing. Mark talks about getting the right balance between producing quality journalism versus easy to consume online articles. He finds the online space more customer-driven than print and talks about how The Age uses customer data to optimise their stories in real time. He covers topics such as subscription content, social media, click-bait and the next big technology trend to hit the publishing world. On a more personal note, Mark also talks about being constantly connected and living in a house with 6 iPads, 8 iPhones and 5 laptops!
This week on Champions of Digital we dive into the world of retail with Andrew Wilkinson, General Manager - Digital Strategy & Product at Vicinity Centres. Andrew talks us through, his views on communication between digital and operational teams, key technologies that are on the horizon for Australian shoppers and how he believes larger corporates should integrate specific start-up mentalities. We also find out why Andrew left his (once) dream career as a rocket scientist and landed in the retail space.
Momentum Energy is one of Australia’s leading energy retailers, owned by Australia’s largest producer of renewable energy - Hydro Tasmania. In this episode of Champions of Digital, we chat with Luke White, the head of digital for Momentum Energy. Luke has been with Momentum for over three years, and since then has developed a high-performing digital team, led the organisation’s digital channel through various major projects, and acted to oversee and rebuild the brand’s digital presence. In this episode Luke gives particular insight into the crucial importance of the relationship between clients and agencies in the digital landscape. He touches on the various challenges that are faced in the digital media line of work, as well as the rewards that will be reaped if parties are a strong match and work together cohesively. Luke also brings additional substance to the topic, outlining common areas that need to be targeted and fulfilled to ensure a healthy and effective relationship is maintained. Laura and Luke touch on Luke’s progression throughout his various digital jobs over the years, and the journey that led him to be at Momentum to this day. They then further delve into Luke’s role at Momentum, outlining and discussing his short-term goals as well as the company’s long-term vision. Further in, the podcast gravitates toward a focus on the future, leading Laura and Luke to ponder future technologies that could disrupt the market, as well as the prospective effects of rising electricity costs. The podcast ends on an interesting note with an anecdotal discussion regarding the intrusiveness and distractive nature of technology, as well as the importance of limiting one's time spent on our phones.
This week’s Champion of Digital comes from the public service industry. Jithma Berenegama is the Director of Digital Engagement for the Department of Premier and Cabinet (Vic). Jithma talks about his work on centralising key information for easier digestion, his challenges with ambiguity and how government can enhance their digital presence by learning from start-ups. We learn that Estonia is the ‘Poster Child’ of governmental digital innovation, how block-chain will affect the way governments operate and why he took up fly-fishing as well as bacon making.
This week our Champion of Digital is James Borg, Head of Digital at Australian Unity. In this episode we find out about Australian Unity’s journey to implementing a customer centric approach to digital, what it takes to take on the Digital leadership role and the cheat sheet he uses to stay abreast on all things ‘internet’. Borg delves into his predictions for the future, how Australian Unity approaches innovation and why he gets out of bed in the morning!
L’Oreal is the global leader in the beauty industry with more than 26 brands covering all segments in the beauty market. We talk to Christophe Eymery, L’Oreal’s Head of Digital and Media for Australia and New Zealand, about the role of digital is supporting their ambition of “beauty for all”. Christophe talks about their focus on driving beauty education and how they utilise key online platforms, Youtube and Facebook to help convey this message. He also talks about how the traditionally B2B company has made the move to selling products direct to consumers through e-boutiques for some of its brands. They’ve started with Lancome, Khiels, Clarisonic, and Giorgio Armani Beauty, more may come but on a case-by-case basis. Christophe emphasises the need to keep customer expectations front of mind when making decisions about the type of experience to provide, and the importance of influencing both up and down in the business. He shares how he’s helped the broader organisation feel comfortable with digitally-led change and to see the benefits. He also shares what he thinks makes a true digital leader; patience, dedication, resilience and constant reinvention. Resources Christophe mentions: Biography of Elon Musk Biography of Steve Jobs My UV Patch - Laroch-Posay L'Oreal Makeup Genius App About Christophe Christophe Eymery is an MBA graduate from ESCP Paris, AIT Bangkok and Monash University. Christophe is in charge of all paid and owned Media at L’Oréal ANZ supported by a team of experts across Media, CRM and Customer Experience. He has previously worked with Renault in Australia & New Zealand. After four years, he moved agency side to run the Digital Media Business of ZenithOptimedia in Melbourne, servicing clients such as nab, Honda, Nestle, Victoria Government and University of Melbourne for five years. With a firm grasp of Digital Marketing, he shifted back to the client side in 2013, returning to his initial roots at L’Oreal and oversee digital development for the Leader in Beauty’s portfolio of 25 brands in Australia and New Zealand.
MediBank are an integrated healthcare company providing private health insurance and health solutions to 3.8 million individuals Australia-wide. We talk to Andrew Palmer, Medibank’s General Manager of Digital, who is no stranger to digital leadership - holding a stellar resumé with experience alongside the likes of Vodafone, Fox Sports and Westpac. Andrew gives thorough insight into the structure of the digital team at Medibank and stresses the importance of cross-functional teams and synergy across all sectors of an organisation. He also describes the ‘digital front-door’ framework that MediBank uses to define the problem statements and benefits of opportunities - which ultimately allows them to prioritise what actions the business takes. Laura and Andrew discuss ever-changing nature of the digital landscape, and how it has evolved over the past few years. Andrew takes this opportunity to highlight the importance of speed within today’s market, and how reacting quickly, prototyping and adapting provides more favourable results. Andrew shares his own personal leadership style, and which particular traits he believes are necessary to stand as a top-tier digital leader. This podcast concludes with Andrew’s prediction of where he believes the role of a digital head will be in the years to come, followed by a brief look at his personal life.
In this episode we talk to Brad Paton, Head of Digital at AFL club Richmond. We catch Brad in the middle of one of Richmond’s most successful seasons for many years. He talks to us about the impact the team’s on-field success has on his ability to connect with and grow the club’s fan base. Brad has a team of 7 people who focus on content production, social media and web production. The team has two key areas of focus: driving membership sales through digital and supporting commercial partnerships. Brad talks about the example of the commercial partnership they have with Bang & Olufsen, for whom they developed an integrated marketing campaign called Jungle Beats that allowed players to curate their own playlists and share with fans. Brad talks about the balance between running an internal digital marketing agency as well as an always-on, internal news agency. He talks about his career, whether he is really an Essendon or a Richmond supporter, the Telstra online rights deal, the role of Facebook in connecting with fans and how virtual reality could be the next big thing for sport.
JB Hi-Fi is Australia’s largest consumer electronics retailer, generating annual revenue of around $4 billion. Online sales represent a small percentage of their overall revenue, however, their digital channel plays a critical role in the customer's purchase journey. Ashley Workman, Head of Digital for JB Hi-Fi talks to us about how he strives to deliver a “delightful” experience to every one of JB Hi-Fi’s 1.5 million website visitors per week. He gives us insights into how they translate a unique in-store brand experience into an online experience. He talks about how his team is structured and how they operate with a lean delivery model, with everyone wearing multiple hats. Ashley also touches on how to successfully collaborate with other business functions (sit next to them!) in order to deliver great customer outcomes.
Comments 
Download from Google Play
Download from App Store