Inner Sircle

On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference: Instagram Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests Essentially, trying out a more integrated way to facilitate Reels sharing, by tapping into the user behavior of sharing Reels via DM Instagram isn’t live testing this as yet Instagram is testing out a new way to comment on specific images within a carousel post The new option enables users to @mention the number of an image within a carousel to append their comment to that specific image or video It could be another way to drive more focused engagement and encourage more interaction Facebook The TikTok-ification of social media more broadly continues, with Facebook rolling out a new, consistent full-screen video player, which will see all videos posted to the app expand to the TikTok-like vertical format When you tap on a video anywhere on the Facebook app, you’ll now consistently see a fullscreen, vertically oriented video Previously, depending on the length of the video or where you were watching, you may have seen horizontal videos or videos that played in a Feed-like player

On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.

On this episode, I am once again advocating for YouTube Shorts.

On this episode, I talk a little about the current influencer market and how to approach negotiations.

On this episode, I talk about TikTok engagement (and reach being down) and I reference this article.

On this episode, I talk about a potential TikTok Ban. I reference this article.

On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.

On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.

On this episode, I am advocating for more utility based content

On this episode, I talk about three different levels of UGC and how to think about them.

On this episode, I talk about the importance of Retailer journey content

On this episode, I explain why I am bullish on YouTube Shorts!

On this episode I break down why I am a fan of give aways and brand collabs. I reference: Gift card-based brand collabs (like this and this) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store. Out-of-the-box sweepstakes can be a great way to drive email subscribers in addition to engagement/followers on IG, this Remedy Fall Adventure Sweepstakes brought in 16K email subscribers.

On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.

On this episode, I am advocating a Podcast Strategy

On this episode, I provide a POV on getting involved with LinkedIn in 2024

On this episode, I talk about the importance of strategic reactive and proactive community management in January.

On this episode, I talk about: Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article.

On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post.

On this episode, I talk about why I am bullish on YouTube as we go into 2024.