Estate Agency X - The Future of Estate & Letting Agency

Ever wondered how delivering leaflets at age 11 could lead to becoming a successful leader? In this episode, we dive into the journey of well-known and respected Abigail Grey, the driving force behind Grey & Co, Estate & Letting Agents in North West London. Starting with childhood memories of delivering leaflets at age 11, we trace Abigail's evolution into a business leader.The episode kicks off with an industry award and then reflections on the intersection of motherhood and leadership. Moving into the intricacies of lettings, we explore the importance of being well-informed in customer-facing roles. Abigail shares insights into the distinctions between sales and lettings, emphasising enduring relationships, plus the personal growth journey and responsibilities of moving from a Lettings Manager to a Lettings Director role.As the podcast unfolds, we touch on the complexities of family business dynamics, unexpected life events, and struggles of accepting a career path. Abigail shares struggles of managing work while coping with impending loss, offering insights into balancing professional responsibilities, grieving, and challenges brought on by pregnancy and maternity leave. The podcast takes an intriguing turn with a transformative phase triggered by a seemingly minor decision to change accountants. This decision sets off a chain reaction of events, leading to new opportunities for growth and learning. Finally, we conclude with a focus on the personal and professional growth experienced by Abigail in recent years.The discussion centres on the shift from a frantic pace to a more settled life, especially after becoming a mother. Abigail shares insights into finding a new identity, prioritising family, and fostering a supportive work environment that drives the success of her business.Join us on this open and honest episode as we uncover the evolution of a legacy with Abigail Grey on the Estate Agency X Podcast. (00:05) Starting and Growing a Family Business(12:05) Building Long-Term Relationships in Lettings(16:46) Navigating Personal and Professional Challenges(22:57) Returning to Work and Making Changes(29:49) Finding a New Identity(34:59) Discovering a Real Estate Community(37:58) Focus on Family and Small Business   Family Business, Real Estate, Lettings, Sales, Emotional Resilience, Leading Innovation Award, Lettings Manager, Lettings Director, Business Growth, Family Dynamics, Long-Term Relationships, Customer Experience, Personal Growth, Business Reputation, Business Relationships, Client Tenure, Grief, Adaptation, Cancer Diagnosis, Pregnancy, Maternity Leave, Business Practices, Business Coaching, Systemizing, Real Estate Community, Leadership, Professional Growth, Frantic Pace, Settled Life, Motherhood, Supportive Work Environment, Shared GoalsHave you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

Joining host Mark Burgess, with the inspirational Louise Breakey, owner of Wigan estate agency, Breakey and Co, who unveils the key moments and innovative strategies that revolutionised her business. This episode goes beyond mere change; it's a masterclass in harnessing the power of strategic thinking and passion to redefine success, navigating through the challenges of team resistance, and evolving beyond outdated models.  Ever wondered why so many companies struggle to leave the past behind, even when new horizons beckon?  Our conversation with Louise delves into the essence of a successful transition, highlighting the critical need for definitive changeover points and the enlightening aftermath of embracing efficient new systems. Through examples, we explore the undeniable impact of leadership in advocating for progress and the boosting power of seeing new processes thrive.   Join us on this journey of growth and transformation The future of success awaits, and it begins with the power of strategic thinking and a passion for progress. (00:05) Transforming Estate Agency for Success(10:15) The Benefits of Company Transformation(20:34) Sales Strategy Challenges, Coaching Benefits(26:17) Support and Community in Business(33:32) Increasing Efficiency and Effectiveness in BusinessNOTE ** There is a sound technical issue between 55 second and 65 seconds ** Real Estate, Transformation, Business Efficiency, Change Management, Leadership, Community, Mentorship, Technology, Innovation, Adaptability, Sales Strategy, Coaching, Support, Efficiency, Effectiveness, Automating Processes, Workflows, Targeted Advertising, Client Engagement Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this podcast episode, join hosts Rob and Mark on a journey through the evolution of Iceberg Digital and its product line-up, including Lifesycle, the new cutting-edge Neuron, Uzair, and the transformation of Estate Agency X.  Unveiling the origins of Iceberg Digital, the duo delves into the inception of Lifesycle, tracing its development and the strategic decision to birth innovative products like Uzair. Mark underscores the pursuit of clarity, and Iceberg Digital's transformation from a comprehensive brand focused on Lifesycle, to now embracing its expansive identity once again.  The discussion explores Neuron, an AI-driven website seamlessly integrated into Lifesycle and together, they decode the essence of data, artificial intelligence, and the interconnected symphony of Iceberg Digital’s game-changing products.  As the conversation reaches its end, the spotlight shifts to Estate Agency X— now offering a brand-new programme for agents seeking true transformation of their business through mentoring and coaching.   Get ready for an exploration of innovation, vision, and the future of industry transformation!  Become a part of our visionary movement and shape your future - Join the waiting list today.  P.S. The revolution is happening, and spaces are limited, so secure your spot now! Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

Following on from featuring in industry press, hosts Mark Burgess and Rob Brady invite you on a transformative journey in their latest podcast episode. Dive deep into their 12-month Business Accelerator Programme provided by Estate Agency X, a must for estate agents ready to revamp their businesses from the inside out. This isn't your ordinary profit-chasing venture, it's a comprehensive business transformation experience. Packed with mentorship, coaching, and proven systems, the programme is tailored to create meaningful, enduring change. Feeling overwhelmed in today's tech-driven world? You're not alone.  The hosts emphasise the need for estate agents to adapt and think differently. The carefully crafted 12-month programme seamlessly translates global knowledge into the traditional estate agency, empowering agents for lasting transformation. But here's the catch, it's not a solo journey. Understand the power of collaboration as like-minded individuals come together, holding you accountable, providing guidance, and supporting you every step of the way. It's not just about personal growth; it's about a community-driven evolution. Ready to surround yourself with incredible people, and expert coaches, and implement your values and missions?  Don't wait! Tune in to this podcast episode for a sneak peek into the transformative journey that awaits. Join the waiting list now and kickstart your evolution with Estate Agency X.Join Here Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

Join host Mark Burgess as he sits down with well-known industry leader Peter Rollings in this compelling episode. From Foxtons's intriguing culture to Marsh & Parsons's transformative leadership, Rollings unravels the secrets to his success in the industry. They explore the building of successful estate agencies as Rollings shares his experiences. The episode then ventures into the vital needs of time management, unveiling this change at Foxtons, with a structured approach that catapulted the company's turnover from 10 million to 40 million. Rollings and Burgess debate the delicate balance between building relationships and achieving targets, emphasising the crucial distinction between outcome and output. Looking ahead, they explore the future landscape of the property industry, dissecting the potential disruptions caused by technology. Rollings shares his thoughts on the importance of fees and why raising them improves service and enhances earnings for agents. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

Join host Rob Brady in a conversation with Jerry Lyons, the mastermind behind the Estate Agency Content Club and the Ethical Agent Network. In this episode, they delve into the art of authentic content creation, drawing on Jerry's journalistic background and his unique approach to writing for estate agents. As the discussion unfolds, they explore consistency, accessibility, and variety in crafting content for estate agents. Discover the significance of dyslexic-friendly content and the power of leveraging different platforms to reach a broader audience. The host sheds light on the role of video in the competitive industry, emphasising its impact on building trust with potential clients through consistency, humour, and community-oriented content. The conversation then turns to Jerry's latest venture, the Ethical Agent Network. Uncover the inspiration behind this initiative and the criteria for membership, centring on community engagement and positive reviews. The host reflects on the consequences of deviating from your values and touches on the issue of overvaluations in estate agencies, advocating for client education. Towards the episode's conclusion, Rob and Jerry delve into the potential impact of AI on various industries and stress the importance of integrating values into all aspects of business. A deep dive into the world of ethical estate agency practices with Jerry Lyons! Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

Join host Rob Brady as he sits down with Katie and Matthew Cromwell from the award-winning No. 86 Estate Agency. This inspiring story of how Katie founded a modern estate agency that seamlessly blends tradition and innovation.Discover how Matthew, Katie's husband, made the life-changing decision to leave his career and join her vision at No. 86. Despite lacking prior experience, Matthew fell in love with the industry, relishing client interactions and eventually taking on responsibilities such as property valuation and instruction, all without being hindered by fees. The episode unfolds the strategic use of technology in No. 86's brand identity before Matthew joined, showcasing Katie's foresight in expanding their reach.As the agency grew busier, the discussion turned to the aspect of recruiting new team members. Katie shares her approach to finding individuals who genuinely represent the values of No. 86 Estate Agency, creating a team that is passionate about providing a personalised and stress-free moving experience.This episode is a must-listen for new business owners, boutique agencies, or self-employed entrepreneurs seeking inspiration to elevate their businesses to the next level. Learn how building a brand with a heart can lead to both professional success and personal fulfilment. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In the latest episode of Estate Agency X, host Rob Brady engages in a fascinating conversation with Andrew Sharpe from Sure Sales and Lettings. Andrew's journey is nothing short of unconventional—he initially pursued a degree in engineering, but a visit to an estate agency while house hunting led him to pivot his career towards becoming an estate agent. Diving into the corporate realm in 2005 before venturing into an independent estate agency, Andrew's logical mindset became the driving force behind his quest to enhance the entire estate agency process. From applicant registration to securing instructions, he envisioned a more seamless and efficient experience, ultimately reshaping and implementing these improvements. Andrew didn't stop there as he delved into revolutionising traditional marketing approaches. Through the integration of digital marketing, lead generation, video content, and automation, he discovered a new world of possibilities. The podcast explores Andrew's engineering perspective as he decodes the marketing funnel. This insightful discussion promises to equip estate agents with a clearer understanding and practical insights for implementing effective strategies in their agencies with Andrew Sharpe's innovative approach. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode, host Mark Burgess sits down and engages in a conversation with Laura Howey, the visionary owner of Love Property, as they dive into the narrative of how she decided eight years ago, to step off the conventional treadmill and reshape the trajectory of her business.   Laura shares pivotal moments that led to a shift in perspective. From her initial meeting with Mark to the realisation of the need for a new direction, she discusses the challenges, breakthroughs, and strategic decisions that have transformed Love Property into the innovative agency it is today.   Discover the secrets behind identifying and attracting ideal clients, establishing fees you deserve, and curating a seamless customer experience journey. The podcast unveils the commitment and determination required to break away from industry norms and embrace a fresh approach to estate agency.   Love Property, under Laura's leadership, goes beyond facilitating the physical move from one home to another. It's about becoming a trusted guide, committed to building enduring relationships beyond the transaction. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode of "The Avenue to Self-Employed Success," your host Mark Burgess engages in a conversation with James Humphries-Stone, one of the co-owners behind the innovative estate agency model known as The Avenue. This episode is a must-listen for anyone in the estate agency, as James takes us on a journey through his background, his experiences working in different facets of the industry, and the that led to the creation of The Avenue. James's journey begins with his early days working for a traditional high street estate agency. He shares how this experience shaped his perspective and provided valuable insights into the industry's conventional practices. From there, he ventured into becoming an integral part of PurpleBricks during its early stages. The episode then explores James's decision to embark on a new path by co-founding The Avenue. He delves into the driving forces behind this venture, explaining how he saw an opportunity to redefine a fresh and innovative approach, offering a partner agency model that empowers self-employed agents like never before using technology. Beyond technology, the episode explores a crucial mindset shift for agents – the transition from being solely a hunter to becoming a skilled farmer. James explains why this shift is essential for long-term success in the industry. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode of the Estate Agency X Podcast, co-hosts Mark Burgess, CEO of Iceberg Digital, and Rob Brady, Elite Performance Coach at Iceberg Digital, review the current property market landscape and offer insights on how agents can proactively prepare for the future.Drawing from their experience, Mark and Rob reflect on past challenging periods that bear resemblance to the current climate. They share strategies and tactics that have proven successful in such times, shedding light on how estate agents can navigate these uncertain waters.The discussion looks at marketing, emphasising the importance of effectively influencing a wider audience's perception of your brand. Mark and Rob stress the value of authentic marketing, highlighting the need for estate agents to establish a genuine connection with their clients and prospects.Also, the episode highlights the significance of a well-defined strategy. Mark and Rob encourage estate agents to explore innovative ways of working to adapt to changing market dynamics. Their insights serve as a roadmap for agents who are seeking to redefine their approach in the wake of a quieter market. If you're an estate agent grappling with the challenge of a subdued market and are eager to chart a course for the future of your estate agency, this episode is an absolute must-listen.As mentioned in the podcast link here to Estate Agency X - Live Sessions   Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode of the Estate Agency X podcast, co-host, Elite Performance Coach Rob Brady, engages in a conversation with visionary Jack Shukie, Director of Think Estate Agents based in Newton Le Willows & Haydock. They unveil the journey of a business that sprouted far from the conventional estate agency roots, igniting a fresh and innovative perspective that has reshaped the very essence of their identity. Tune in to how Think Estate Agents defied the norms and embraced a forward-thinking ethos. With a keen eye on the future of the property industry and where it is going, Jack Shukie and his team embarked on a path of digital transformation, to ensure they remained relevant in client experiences in a digital age, where every interaction counts. Jack unveils the processes that have propelled Think Estate Agents to the forefront of innovation. Through Jack's lens, we uncover the significance of cultivating a thriving business culture that sets the stage for unparalleled success, navigating uncharted waters, as they discuss the mindset needed for seamless implementation of change. But that's not all.. in a competitive market, Jack took the bold step of increasing their fees with success, so they discuss the fears, processes and challenges in doing so which one regret Jack took from it all. So, if you're ready to join Rob Brady and Jack Shukie, get ready to challenge the status quo, reimagine possibilities, and embrace change like never before. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

Welcome to this episode of Estate Agency X's podcast, where innovation meets the future head-on, titled "Reinventing Tomorrow," your host Mark Burgess engages in a conversation with Steve Beercock, Director of Beercocks, a dynamic 10-branch estate agency in Hull. In this episode, we embark on a journey of digital transformation, where Steve delves into his inspiring decision to embrace complete digital transformation – a rollercoaster ride that provides lessons, challenges, and triumphs. While many businesses of Steve's calibre shy away from disrupting the status quo, he reveals that change is the key to staying ahead of the curve – not just for today, but for a dazzling tomorrow.Mark and Steve unveil shifts required in a successful and sizeable business and how disruptive innovation isn't just a buzzword, but a necessary leap of faith. Steve's bold move not only redefines the use of technology; he reimagines how the company operates, empowering his staff making them fall in love with their roles all over again.So, if you're ready to unlock the future, fasten your seatbelts and join us on this podcast episode of embracing change, fostering innovation, and crafting a business model that's tailor-made for tomorrow. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

'There Must Be a Better Way' - Ever found yourself thinking this is your business but struggling with what to do about it? If so this podcast is for you. Join your hosts Mark Burgess and Rob Brady in the latest episode of Estate Agency X Podcast as they delve into a discussion on differences in the type of change.Are you an estate agency that's been riding the waves of ups and downs, yet finding yourself consistently back in the same place? Do you ever wonder why you seem to be stuck in a cycle of similarity with everyone else? Mark and Rob bring their expertise to the forefront, shedding light on the need for a shift in mindset and strategy when it comes to driving change in your agency.In this episode, Mark and Rob chat about incremental and transformational change within the realm of business. They explore the pitfalls of complacency that often accompany incremental adjustments and share insights into the power of embracing transformational change.Whether you're a seasoned industry professional or a newcomer, this episode challenges you to question the status quo and consider the impact of embracing transformational change. Don't miss this enlightening conversation that promises to redefine your perspective on estate agency growth. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode of Estate Agency X Podcast, your host Rob Brady sits down once again with Ben Roberts, Owner, and Managing Director of Keystone. Join us as we delve into the story of Keystone's inception just before the 2008/09 property crash and the invaluable lessons Ben learned from his dad and mum in the early years, shaping the foundation of becoming an agent. The conversation takes an intriguing turn as Ben shares the transformative journey of working with Iceberg Digital as a client for five years. Discover the impact this collaboration had on both his business and personal life, revolutionising his approach to success, which included becoming number one in his area and doubling his fees whilst doing so.However, amidst the successes, Ben faced an unexpected struggle during lockdown, resulting in a heart attack. His resilient spirit led him to embrace a new mindset, propelling himself and Keystone to unprecedented heights. Learn about the changes he implemented, from diving into the world of digital marketing, automation, and lead generation, to making these essential elements the driving force behind Keystone's progress in a rapidly changing world. Ben discusses the people he partnered with to help him along this new educational journey of a 5-year transformation. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode of Estate Agency X Podcast, host Mark Burgess sits down with Clint Nykamp, in his remarkable transition from a military background into the world of estate agency. Clint shares his fascinating journey, which includes working in various agencies with unique fee structures, becoming the owner of Sterling Homes, and establishing GoogleClint, a successful venture that provides Google Ads services to estate agency owners nationwide like him.Mark begins asking Clint about his early career and the pivotal decision to enter the estate agency industry. Clint recounts his transition from military life to estate agency, highlighting the mindset that he brought from his military service. The discussion then turns to Clint's experience working in different estate agencies, ranging from those with 0% fee structures to those with 2.5% fees. Clint reflects on the challenges and opportunities he encountered in each scenario, offering valuable insights into the varying dynamics of different agencies and fee models.Mark and Clint delve into his journey as the owner of Sterling Homes, where he shares his experiences of building his own estate agency, discussing the strategies and tactics that contributed to his success, including the moment he realised that walking the streets dropping leaflets was not the way he wanted to do marketing, which led into the inception and growth of GoogleClint. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

Welcome to the latest episode of the Estate Agency X Podcast! This week, your host Rob Brady is joined by guest Ian Macbeth, the Managing Partner of Avocado Property. Ian, who is not only a father and podcaster but also an Ultra Marathon Athlete, makes his second appearance on the show. In this exciting episode, we dive into the remarkable growth of the Avocado brand, which has now expanded to include an impressive 32 partners. Ian shares invaluable insights on scaling a business, emphasising the importance of understanding your ideal client and harnessing the power of automated video marketing.But it's not just about numbers and marketing tactics. We explore the significance of cultivating a strong brand culture and selecting the right type of agents to partner with. Ian provides practical advice on creating a cohesive and motivated team, highlighting the positive impact this can have on your agency's success.Furthermore, we delve into how Ian's passion for ultra marathon running and his dedication to training have influenced him both personally and professionally. Find out how endurance sports can shape one's character and enhance their skills as a business owner and leader.And of course, we couldn't neglect the ever-evolving world of digital marketing. Ian shares his expertise on the latest trends you should be focusing on, offering valuable insights to help you stay ahead in this competitive industry.Tune in to this episode of the Estate Agency X Podcast to gain inspiration from Ian Macbeth's incredible journey, learn from Avocado Property's expansion strategies, and discover how you can leverage digital marketing to take your agency to new heights. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

Welcome to this Estate Agency X Podcast, where Elite Performance Coach Rob Brady uncovers the secrets to success in the fast-paced world of estate agency.In this episode, our guest brings a wealth of experience driving transformational change and cultivating a mission and values-driven culture. Gemma Noonan, a senior HR expert and executive coach, joins us, renowned for her exceptional work at The Giggs Group. Gemma’s extensive background in HR and coaching has equipped her with the skills to navigate the change management journey.In this fascinating discussion, she shares her insights on how to bring a mission and values culture to life within an organisation like The Giggs Group, empowering leaders and transforming the business from within. Discover Gemma’s strategies to successfully implement change, manage expectations, and foster effective communication with her team.Gain valuable insights into the mindset required to navigate the challenges of change and learn how to embrace the pain of transformation for a more favourable outcome.Get ready to elevate your understanding of change management in this latest Estate Agency X Podcast brought to you by Iceberg Digital, which will reshape your approach and empower you to lead with purpose and resilience. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this Estate Agency X Podcast, join host Rob Brady as he sits down with Aaron Kirk from the Property Cloud as he shares his journey of leaving behind the traditional estate agency model and venturing into a digital future. Discover the reasons behind his decision, the impact it had on his mental health, and how he successfully expanded his business without the need for multiple offices. When Aaron realised that the long hours and high-pressure environment of his previous job were taking a toll on his well-being, he made a significant change. He decided to, after just buying a bigger house, set up his own estate agency, prioritising a healthier work-life balance and a more personalised approach to client service. Initially, Aaron faced challenges as he navigated the complexities of starting his own business. He quickly realised that traditional methods like door knocking and relying on old clients were not the only strategy and embracing technology became essential, prompting him to adopt new digital strategies to attract clients and provide a better experience.He shares the importance of building trust with clients, offering exceptional service, and always putting their needs first. By leveraging technology and embracing remote work, Aaron successfully established a strong client base while working from home. As the business grew, Aaron discusses the process of onboarding team members without a physical office, utilising communication tools like WhatsApp, and implementing Lifesycle technologies for better operations. Looking towards the future, Aaron remains committed to staying ahead of industry trends and exploring the potential of AI technology. He emphasises the importance of utilising technology as a tool to enhance productivity and client interactions, rather than fearing it as a replacement for human connection.Aaron's journey showcases the transformative power of digital expansion in the estate agency industry. By embracing technology, prioritising client experience, and maintaining a healthy work-life balance, he has achieved personal and professional fulfilment. Join us for this episode as we delve into Aaron's inspiring story and gain valuable insights into the changing landscape of the estate agency business. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode titled "From Old School to High Tech," host Mark Burgess interviews Elliot Lamerton and James Burgess from Elliot Lee Estate Agents. The discussion revolves around the journey of the agency, which went from a traditional estate agency business to a technology-driven one, resulting in streamlined systems and processes that empower their team to have more meaningful and rewarding work. The conversation covers topics such as how the agency recruits and builds a team from the ground up that stays, the challenges they faced during the transition, and the benefits they have seen since embracing technology. Listeners will learn how Elliot Lee Estate Agents has transformed their business by leveraging technology to automate time-consuming administrative tasks, freeing up their team's time to have more meaningful conversations with customers. The result has been a more efficient and effective team that can provide a better service to their customers, resulting in increased customer satisfaction and loyalty. If you're interested in learning about how an estate agency has successfully embraced technology and transformed its business, this is an episode you won't want to miss. Tune in to hear them share their journey since 2004, and the valuable lessons they have learned along the way. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.Estate Agency X is a part of Iceberg Digital. Click here to explore more