Discover3 For 3: Tips, Tales and Trends for Leaders
3 For 3: Tips, Tales and Trends for Leaders
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3 For 3: Tips, Tales and Trends for Leaders

Author: Kleidon & Associates

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3 For 3 is a podcast for business owners about marketing, human resources, taxes, leadership, and everything that relates to making your business better every day.

At the end of each episode, our guests are challenged to a quiz game to challenge their skills.
45 Episodes
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Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms.
Host Kurt Kleidon, web specialist Christopher Spradlin and social media expert talk about three digital assets that need to be under your control and secured--if they aren't already.
Christopher Spradlin shares his experience in web development along with three tips that you need to be aware of in website design and development in today's era.
Bruce McMeekin shares three essential tips about how to use direct marketing in a digital era, why it can be one of your most profitable lead generation tools and how it is one of the more environmentally substantiable marketing practices.
Lori Highby is the CEO and founder of Keystone Click and an expert in the various ways you can use SEO to make a significant impact in your marketing efforts.
Meghan Meeker is the current Senior Manager of Social Media at Vericast. Meeker shares three tips on how you can use predictive buying information to guide your social media planning. 
Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes. 
Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with The Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth.
Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand.
Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward.
Data is a significant component to current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring. 
Knowing your audience is critical in marketing, and there is a clear choice right now if you are marketing products or services to boomers. 
Geeg Wiles has traveled the world, all thanks to a wooden statue. Geeg tells how he changed the direction in his life with the help of a creative approach and starting the conversation. 
This week, Matt and Kurt sit down to take a look back at the previous year, discuss trend predictions for content marketing in 2021, and Kurt gives his best prediction at what trending headlines will look like at the start of the new year.
This episode of Three for Three goes deep into life planning and what it means to be successful. Dennis Kleidon is an artist, an entrepreneur, and a life coach who believes strongly that there is no right time to reevaluate the direction of your life and how to change its course based on what you want.
With the impact of COVID-19 on small businesses growing, Kurt and Matt look into the steps small businesses can be taking today to maximize success in 2021.
This week, Matt and Kurt sit down to talk about Quibi closing it's doors, Reese's Halloween PR stunt, and Kurt gives his best prediction for this year's most popular costume.
When a 100+-year-old Fortune 500 company rebrands, it needs to go through the proper steps to get it right. Kara Buckler was behind the new rebrand for J.M. Smucker, and she describes what their process was like to make it happen.
Kurt and Matt look into the importance of translating your website and how it can help boost your web traffic.
This week, Matt and Kurt sit down to talk about digital ad spending, the ALS Ice Bucket Challange medical breakthrough, and Kurt's prediction for a new social media challenge.
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