Lifestyle Business School

In 2007, I spent six weeks in a hostel in the middle of Guatemala just “because”.Truly, I’d never felt so free.The two years prior had been spent working like a donkey, with good people but in a field I hated.The endgame? Admission to the Supreme Course of Queensland as a lawyer.It was an accolade I spent 7 years working towards..Only to quit, 6-weeks to the day later. And so, there I found myself in a computer shop in Puerto Escondido, Mexico, on a steaming April afternoon checking my emails when my brothers friend messaged us on Facebook.“Wanna come visit?” – he wrote, “I’m just down the road in Guatemala!”We looked at each other.Of course we would. It wasn’t even a QUESTION.We were free. The world was our oyster. And we could do anything, be anyone, go anywhere!And so it came to be that I ended up spending the best, most carefree, most FUN 6-weeks of my life living out of a backpack in a dingy hostel dorm room in Antigua.Acutely aware that I had opted out of life for a little minute, and feeling grateful as heck for it.Five years later, I started my online business chasing that kind of freedom again.And on the surface, the promise of it all felt..  intoxicating.Time freedom – to work when I wanted!Location freedom – to go back to Central America, or London, or ANYWHERE BUT HERE!Financial freedom – to make more than a doctors wages working on the goddamn INTERNET!I wanted it.The sense of adventure.The possibility.The wonder that came from not knowing what would come next.The Tuesday afternoons spent outside (and not in an air-conditioned cubicle)ALL OF IT.🍊 Rinse and Repeat has just been added to Lifestyle Business School!  This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

🍑 Rinse and Repeat has just been added to Lifestyle Business School!  This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. I’ve had 17,400 Instagram followers for YEARS now.Sure, it tracks up a bit.Down a bit.But overall, it HOVERS around that number 🛸Same with my trusty email list.A few subscribers up.. then a few down.. and repeat.But, what can I REALLY expect?I HAVEN’T TAKEN AUDIENCE GROWTH SERIOUSLY SINCE 2017.In 2023 though, I changed my business model.I gained clarity on my founder type and ditched the big, stressful business to to intentionally go back to my creator roots.Here’s why:In November 2022, I turned 40.And let me tell YOU:There’s something about turning 40 that puts everything into perspective.It makes you realise that you are not, in fact, immortal.That “later in life” has actually come WAY FASTER THAN YOU THOUGHT IT WOULD.It helped me – in the best possible way –  to define my dreams and what I REALLY wanted to do with the increasingly limited time I have left.Here’s what I realised in the process:That I was really, really proud of what I’d achieved in the 7 years prior since I’d started my business... Even though I was a late bloomer... Even though I’d spent FAR TOO MUCH of my life *ahem my twenties into my early thirties* waiting for the weekend and losing myself in happy hour... And even though I’d veered a little off course in building the wrong model for me.With every misstep, I’d had the tenacity, courage and clarity to course correct and keep chasing after my dreams.And ALSO?I realised that I was in NO WAY DONE YET.That in many ways, I was just getting started. And if YOUR dream is to build a lifestyle business, Lifestyle Business School is the thing I have personally built to help you get there.Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

I don’t care about leaving money on the table. I don’t care about “maximising” my revenue” or getting the “most” out of every day. Here’s what I do care about: Spend Tuesday mornings at a 10am Pilates class. Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with her at 2pm on a Friday, playing hairdressers.I care about travel. I care so much about travel. I care about renting a month-long Airbnb in Norway just because. And getting a van, and traveling around the English countryside stopping at every cute pub along the way. I care about driving down the California coast. Showing my kids Hearst Castle. Visiting Old Town Ibiza, and sipping Sangria at 10pm on a hot August evening. I care about feeling free – really, truly free. Waking up on a Monday and relishing the week ahead. Spending the morning sitting in a cafe, writing for three hours over two half-strength cappuccinos. And never again sitting in  an air-conditioned cubicle with no natural sunlight, taking orders from a girl called Samantha and waiting for Friday. I care about life. And living it, unconventionally and messily.And having fun. And being the poster girl for living free. And above all? After building a $2.5m business to the ground in the name of wild alignment, NOT sacrificing all of that at the altar of some arbitrary revenue goal that won’t even give me more of what I want. That’s why I have the business I (now) do. And the values I (now) have. And it’s why I’m now so passionate about sharing with others my ethos for building a simple, highly profitable one-person + a tiny team style business to the Lifestyle Business Sweet Spot ®In this week's podcast, I'll be sharing with you the Seven Commandments of Building a Business to the Lifestyle Business Sweet Spot.Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

In the past two years, I have gone from three full time team members.. To me, one part time contractor. The result of scaling DOWN my team? My business went from 40% profit margins on a good month.. To 80%, always. I halved my revenue.. But took home WAY more profit. And I felt lighter, happier and more fulfilled than I had in years, with my days spent working on the things that truly light me up. Two years on, things looked so very different.. It feels like a dream. The no-team dream. Systems Over TeamSo, what changed? And specifically, what ENABLED me to re-build my business A One-Woman Show Working 5-Hour Days With 80% Profit Margins?Here’s the cliff notes: From a business model perspective, I moved to a model that felt far more aligned. It required fewer moving parts, fewer offers and fewer resources. And I started prioritising systems over team. It looks like this: ✔️ A Simple Model: One of the most overlooked “secrets” to an elegant business is simplicity. More offers, more work. I worked on refining my business model and offer suite to be simple.✔️ Increased Leverage: I built offers that leverage my time by packaging my Intellectual Property into scalable offers that were divorced from my time (and didn’t require big team to run).✔️ And Systems BEFORE Team: Rather than hiring FIRST, I worked to systemise as much of my business as possible, so that my time is now leveraged by processes, automations and tools instead of another set of hands. Together, those three things, once achieved, are a little thing called Operational Elegance –  and it has changed my (business) life. Operations doesn’t sound sexy. But truly, it is the thing that has set me free. I want other people to experience it, and it’s why I have dedicated my entire business mission since 2022 to help others achieve the same. If you resonate with this mission?  Lifestyle Business School is for you. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

📫 BRAND NEW! Subscribe to the NEW Lifestyle Business School newsletter here.  In December last year I phased out my primary (only) offer in my business in the name of business model re-alignment. And, in many ways, I'm starting again. I'm in a messy creation phase right now.  So, a few days ago, I started documenting the journey of re-building my business.This podcast shares more of that process, including behind the scenes insights.  BRAND NEW! The Lifestyle Business School newsletter where I'll also be sharing how I do the work, test and experiment and inch forward step by step in my business. If you want to follow me in this journey,  subscribe to my newsletter and share it with others too!Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Here's 7 things I see holding business owners back from their goal to build a leveraged business model.This is based off seven years of experience and working with hundreds of online founders, and noticing patterns.I hope recognising these will help you to shortcut the process.[PS Our newsletter is live! Subscribe here]. 1️⃣ Time & the Hockey Stick EffectBuilding a leveraged business model takes MORE time upfront, and less time later on.2️⃣ Misaligned PositioningGet clear on who your offer serves, and match what you do to their problem.3️⃣ Too Many OffersAt max, you need three offers - an audience offer, a core offer and an anchor offer. They should all complement and feed into each other.4️⃣ Not Applying Scalable Traffic Strategies to a Scalable Business ModelThe traffic strategies that work for a 1:1 or service business model won't be enough when trying to sell a leveraged offer. More units to sell means that you need more eyeballs to see your offers.5️⃣ Not Making ROI based investment decisionsOnce you have the offer sorted, learn the math involved to make ROI based decisions to invest wisely to grow.6️⃣ Solving the Wrong ProblemKnowing the problem, and solving the right one, will cut your journey in half (or more) 7️⃣ Product-Model-Founder MisalignmentThere is no right way of doing online business, only what is right for you.You need clarity on your endgame, and the model that fits you as the founder.In Lifestyle Business School, we focus on a structured approach to building a leveraged, expertise-based business model - actively working to avoid these pitfalls to build an aligned model with structured strategy that is right for YOU.Join Lifestyle Business School at lifestylebusiness.school/join.Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Ever wondered EXACTLY how I create digital courses? The nitty gritty "I do this, then this, then THIS"? I have been creating online courses now since 2018, and have learnt a LOT about what works and what doesn't when it comes to the "creative process". When developing my very first digital course in 2018, I went to Bali for six weeks, wrote a 50,000 word manuscript in the final week because I had no idea what else to do and then came back to spend the next six months figuring out how to make it into a course that people would buy (more on that in this episode)!I don't recommend that approach 😉With more than $2 million in digital course sales now under my belt, my creative process has developed over time and in today's podcast episode I break down exactly how I do it now. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

“My launch failed”, she wrote to me one Sunday evening.Weird, I thought.I’d seen the funnel — it was good. So, I asked to dig into the stats.“What was your conversion rate?”, I asked.She stared at me blankly.“You know.. the percentage of people in the launch that bought?”Oh. There was six days of silence, and she emailed me back.“5.4%”.Well, I thought.. the launch didn’t fail. Actually, it converted GREAT. There just wasn’t enough traffic.It was EASY for me to see the issue. And, to objectively see where the opportunity was to improve.But, she couldn’t see it, and subjectively, in her mind it was a big fat flop.It’s kind of the industry’s fault that this sort of thing is a HUGE issue.We EXPECT fast success. Knock it out of the park wins in two seconds. And when it doesn’t work out like that? We scrap the WHOLE thing, and go and build something else from scratch. But, that is a story for a different day. For today? Let’s talk about HER, and how this scenario can be avoided with ONE thing.This scenario is common:GREAT launch.HIGH conversion rate.But, low traffic, so it's perceived as a flop.It is a very common and vicious cycle that occurs when someone decides to start trying to build a more leveraged business model, and it looks like this:Person builds offer; They promote it on social media to a small audience; They launch it and due to very small registrations, perceive the WHOLE thing as a flop (it's not, the LAUNCH worked great) despite a high buy rate; Even if they DO realise that it was just more traffic that was needed, they have NO idea how to get it;So, they try to haphazardly invest in Meta ads, or pitch podcasts with crappy angle and poor pitch game so nothing works; They launch again with the SAME amount of traffic as the first launch; They get even smaller results because everyone bought the first time, and eventually they give up altogether.I've seen the cycle too many times, and here's what I've realised.There is ONE thing missing, and it's letting down their WHOLE game.That one thing?A simple, effective marketing plan in place to drive the amount of traffic they need to sell their scalable offers with (relative) EASE.And that's what we'll be talking about in today's podcast episode.Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Wondering how I am thinking about business "growth" in 2024? The things I am focused on to build my version of the lifestyle business sweet spot? The actions I am taking that go against the grain of "traditional" business advice? That's what I'm breaking down in today's podcast episode where I'll be sharing with you 7 counterintuitive things that I am doing to build my business in 2024.Links and Resources Mentioned in Episode:Episode 158: Our Podcast Makes Us $8,300 an Hour — Here’s HowFree Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Testimonials are money-makers, plain and simple. If you want to bulletproof your authority, shorten your sales cycle and give your buyers peace of mind that they are making the right decision, you NEED a process in your online business for collecting, distributing and SHOUTING YOUR TESTIMONIALS FROM THE ROOFTOPS. Whether you're newer to business and wondering how to get social proof when you're just starting out, or your a seasoned business owner with people raving about you but no solid process for capturing all of that goodness, this is a must listen and business game changer. Prefer to read? Click here, and we break it down in FULL blog post style in detail. Links and Resources Mentioned in Episode:Ep 162: Don’t Take It Personally: Inviting Frank, Fair Feedback from Your Clientele and Using It to ImproveFree Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Curious EXACTLY how we went about setting up the back end of a brand new offer?Not just the theory, but the here's-exactly-how-we-did-it nitty gritty?Delivering with excellence is both art and science, and in today's podcast episode, we're breaking down exact how we have set up the back end of our membership, Lifestyle Business School.Whether you are thinking about creating a new course, program or coaching offer, or you already have one and it's feeling a little scattered, we will share how to build or refine your back end infrastructure so you can deliver well, streamline your business operations to give your time back and provide you with the peace of mind that comes with knowing you are building intentionally and with excellence in mind. PS Prefer to read? We break it down in full blog post style here. Links and Resources Mentioned in Episode: Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

PSA — Sales revenue means nothing if you're pouring it into a leaky bucket. In our business, we have between $2,000 and $5,000 a month in failed payments. Lost revenue due to failed payments is a BIG deal in our industry; it's an not-often-spoken-about elephant on the online business room. Side note: I covered this in more detail back in this episode here. The good news, though? Most of it can be recouped. In this podcast, I show you how. PS We HAND you this FULL process, along with the SOP, Email Automation Templates, Email Copy Templates and accompanying instructions, inside of Deliver and Delight in the Lifestyle Business School membership, which drops into Lifestyle Business School this month. Links and Resources Mentioned in Episode: Episode 200: Missed Payments, Payment Plan Defaults and Cash Flow Crunches.. Let’s Talk About ItFree Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.Did you end 2023 feeling a bit tired of watching other business owners make bank, fly private and spend their December in Bali, when you were sitting at your desk chugging your eighth coffee and wondering how the flip you were going to make it to the end of 2023 without a breakdown? I mean, I've been there and I get it. So, now that we've well and truly closed the book on last year, we have a whole shiny new year ahead of us to make a plan to do things differently. In today's podcast episode, I am sharing with you the EXACT steps required to build a business model that will allow you to end THIS year doing things in a more leveraged way. The secret? Starting NOW. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.It's a shiny new year! If there is one thing that I know for sure about the online marketing space, it is that things are changing FAST. Can you believe that just a year ago, no-one had really heard of or used AI? The times are a changin' - and fast. With the calendar year now officially ending in a "4", it's likely that we're all starting to look forward to the year ahead. So, I want to share with you some of the big shifts I have noticed recently in the online marketing space - both in my OWN behaviour, and in consumer sentiment - and how I am thinking about it in my own offers as I look to the year ahead. Maybe it will give you some inspiration for your OWN offers; and the way you intend to shape your 2024!Let's dive in. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.Do you feel like this year passed by in a blink? It feels like yesterday that I was tucking myself into bed at 8pm on New Years Eve (yes, 8pm).. and now here we are at the end of another shiny year. Today's podcast episode will be released on Boxing Day, and I hope this finds you happy, well and rested. This period between Christmas and New Years Ever is always a time for rest, reflection before ticking over of the calendar on 1 January has us all looking forward, so in today's podcast episode I want to share with you MY year that was, the things I've learnt and what I am taking into 2024. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Let me guess: You love what you do, but you've spent this year stuck in an endless loop of busy-ness where you've found it tough to BREATHE, let alone truly escape your business for a minute and live your life. That's where a mini-course comes in. Whether you eventually want to create a FULL online course, you already have one or maybe you just want a more consistent and steady stream of leads into your coaching or expert business to free up some of your time and make more revenue, a mini-course is a great place to start. By the end of today's podcast episode, I am sharing with you an easy-launch guide for creating an irresistible mini-course and getting it out there into the world in under 6-weeks so you can get started, finally cross it off your "to do" list and build a super valuable leveraged asset in your business to drive leads, supercharge your authority and divorce your value from your time. In fact, that's exactly what 26 of our members inside of Lifestyle Business School have done in the past six weeks, and we're so proud of them! We'll share some of their courses (created from SCRATCH in just six weeks), and hopefully inspire you to do the same!Let's get started!PS Our Lifestyle Business School members have been working hard and have created their own mini-courses in just six weeks using our Create and Validate process! And, they have made them all available for YOU to register for for free! Browse and register for one or more (all kicking off in Jan) at https://www.lifestylebusiness.school/freecoursesWant more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Wondering how to start and build an expertise-based online business NOW? Today, I'm going to spill the beans on EXACTLY how I would do it if I was starting from scratch TODAY. The strategy, the how, the "what I'd do differently if I could do it again" - in today's podcast episode I am going to walk you through my full thought process, and how I have implemented much of this in my own business this year. By the end, you'll have complete clarity on how to go about building your OWN expertise-based business based on timeless business strategy and what's working now. ---PS Our Lifestyle Business School members have been working hard and have created their own mini-courses in just six weeks using our Create and Validate process! And, they have made them all available for YOU to register for for free! Browse and register for one or more (all kicking off in Jan) at https://www.lifestylebusiness.school/freecoursesWant more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

🎁 I have a gift for you!This time of year is the PERFECT time to take stock of what worked, what didn't and what you need to change or work on next year. And, to help you take ACTION on doing that, I have created something for you!Introducing.. the ULTIMATE Expertise-Based Business Diagnostic. Click here to download it nowThe intention of this business diagnostic is to help you to either audit your current business, or identify what you need to BUILD. Once you have all of the items in the audit built and optimised, you have the engine required for a sustainable, profitable and happy lifestyle business.So, there are two things to do! Download the expertise-based business diagnostic. You can do that here. Listen to today's podcast episode, where we break the diagnostic down in detail.There are five key areas covered in the diagnostic. Here is what each will assess:Business Model: Whether you are set up with a leveraged model capable of achieving your version of the Lifestyle Business Sweet Spot;Offer: Whether you have an irresistible leveraged offer that converts;Leads: Whether you have a ready pool of high quality leads;Sales: Whether you have high converting live launch and automated selling systems.Delivery: Whether you have systemised and streamlined delivery processes for fulfilling your offers.I recommend using this in your 2023/2024 planning process, to help you to identify the gaps and opportunities in your business. Enjoy! PS Side note? Lifestyle Business School doors are currently open. In the five weeks since we kicked off, we already have so many members taking BIG action. They are service providers, educators, online business owners like you. Want to do the same? Join us now, soak it all up and start 2024 strong. Click here to find out more. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Let's talk about time; and specifically about the tool I use to save 10+ hours a week.That tool? Is a project management system, specifically Clickup.In today's episode, I unveil five key strategies I use to save over 10 hours a week with the project management system I have love heart eyes for.And side note? You can get ALL of these inside of Operational Elegance, which is 99% off (originally, it sold for $20K) AND is bundled with Lifestyle Business School. Check it out here.1. Our Task Management ProcessThe first thing I cannot live without? My task management process inside of Clickup, where I am able to document every recurring task and give my business a "skeleton" with EVERYTHING required to make it run.I attached SOPs to each tasks so that it can be completed by ANYONE, and it has built for me a business engine that doesn't require ME to run it. Magical :magic_wand:2. Our Productivity Process:We've implemented a Productivity Process, which is used to make sure that I (and anyone else in the business) is ALWAYS focused on the right, MOST-needle moving one to three tasks.3. Our Business Command CentreOur Project Management system is set up to operate as our entire business command centre; or in other words? A centralized hub for standard operating procedures, curriculum, content, testimonials, and key resources.4. Our Client and Lead CRM:We have set up the MOST beautiful and seamless client relationship management and lead management system, where new leads and clients automatically pull into there without us needing to manually do it, every form, detail, note and interaction is documented in the one place.5. AutomationsFinally, we have systems and automations set up that "talk" to our project management system, and which allow me to action items WITHOUT needing either my own manual effort OR a team member.Want this level of organisation and magic?Inside Operational Elegance, we provide our entire backend template for project management, including detailed training on productivity processes and more. This closes TODAY, and afterwards, you won't be able to purchase Operational Elegance AT ALL.Click here to get the bundle before it expiresWant more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

Pre PS Our Black Friday deal is live. Get Operational Elegance bundled into Lifestyle Business School for the duration of your membership. This is a 99% saving on the original price of Operational Elegance (which was originally sold as Legacy for $20,000 in a high ticket format). Get it here. Let me tell you: The way I THOUGHT this year would go, versus the way it went? WORLDS APART. This week marks my birthday, and my business birthday, and it's always a time of reflection. On the years gone by, what worked, what didn't and what I want to do next month, next year, next SEASON. This year, I have grown as a person, as a mother and as a business owner. It wasn't always easy - making big, courageous decisions never are - and it wasn't always fun. Growth, especially in self, is usually uncomfortable. But I'm ending this year feeling proud. Of myself. Of this business, and the impact it continues to make. And more than anything? I feel excited for the future.. but in a more grounded way than ever before. In this week's podcast episode, I'm recapping the year that was.. and what's coming next. The theme?Expectation v Reality; because let me tell you that absolutely sums up 2023 for me. My expectation in January vs where I'm sitting now? WILDLY. DIFFERENT. And, for the better. Let's dive in.-----BLACK FRIDAY BUNDLE REMINDER: Right now? You can get:Our Operational Elegance program (last offered for $20k);Bundled with Lifestyle Business School (includes five programs totalling $8,800 in value, plus a community, upcoming template vault, private podcast and a free Kleq six month subscription worth $1,200 - total value $16,000).For 99.9% off JUST the price of Operational Elegance alone.In total, it's $36,000 worth of value (Operational Elegance + Lifestyle Business School). Click here to join. Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_