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Marketing Nuggets

Author: Dave Rotheroe

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How to start a movement around your brand with digital marketing. Advice and insight presented in bite size nuggets for innovative entrepreneurs and marketeers. When ad platforms mature the wantrepreneurs go bust and the true innovators survive. Learn how to be an innovator.
20 Episodes
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Are some of the biggest brands on the planet partnering with social media power pages to use subversive viral tactics?
Consistency is the magic formula you’ve been looking for. The profit showering, customer multiplying, brand building phenomenon that ANYONE can harness.
If you’re thinking about setting up a business in 2019 then today’s episode will teach you how to get started fast and what’s really important to focus on.
In this episode I discuss a big misconception which almost everyone getting into business for the first time comes up against.
Scruffy vs. Sexy

Scruffy vs. Sexy

2018-11-2205:44

What wins over taking hours to make something look perfect vs. fast cuts and lots more chances?
Attention is a valuable currency on the internet. Most people don’t know how to focus and monetise it. This episode is and introduction on how to use memes and viral content to grow your business.
Here’s how I just dropped a client’s CPL by 90% in a weekend with ONE video that took me less than an hour to make.
Here’s why you should pick your platform and forget the rest. Become more effective, save time, and don’t lose your mind!
How to know whether you should be running Facebook ads or not, and how to make them 1000x more effective.
Two stories to prove that you’ll almost certainly never know the answer to the question ‘what marketing will work best’.
Of the many ‘ventures’ I’ve set up over the years, I often look back at the ones that failed and consider how I might do them differently with the knowledge I have now. Here’s one of those stories.
Get Creative

Get Creative

2018-10-3106:20

It’s time to turn our backs on dull, corporate style copy and advertising. There’s never been such an exciting time to build REAL relationships with the people that matter: your customers.
How you can use shocking images to shake people out of their daily routine and into your marketing message.
If you’re working full time and your job is stopping you from building your business, you may not have considered this massive advantage you have...
In this episode, I go a bit deeper on my epiphany moment in creating viral ideas that market themselves.
In this episode I explain exactly how I got started in Internet marketing and a few of the hard learned lessons along the way!
Deep discount websites can be a big win for merchants and customers alike. But a lot of people seem to be missing the point...
Organic Content

Organic Content

2018-04-1604:43

How to do organic content right and not waste hours of your day for no good reason.
Retention is at the centre of any subscription business, but it’s also crucial for any company who wants to increase profits without spending more on advertising.
Facebook Ads Are DEAD! • Survive the Facebook Slap! • Competing for Ad Realestate with Quality Content • The one thing that will help you survive the Zuckerberg slap 👏
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