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Drunk Marketing

Author: Connor Clay and Chellsea Petri

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Drunk Marketing features two marketing experts discussing the latest marketing trends and tips while having a few drinks. It's a the perfect cross between comedy and education.
72 Episodes
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Do the {Side} Hustle

Do the {Side} Hustle

2019-10-1743:39

If you work in marketing, you've likely had a friend approach you about doing a little side work. But how do you know if this is something that you're interested in doing? Before you let the dollar signs in your eyes cloud your vision, we came up with a few questions you might want to ask before you say yes.
How do you engage with the media in 2019? Are you still sending press releases or have you taken to Twitter with an @ mention to your favorite journo? This week we discuss the relevance of such practices and our take on the whole thing.
Kleenex vs tissues. Uber vs ride sharing. Styrofoam vs expanded polystyrene? How to do you turn your brand into a household name - or find your search niche when you're up against a popular brand name that competes with your product? Grab your smartphone and your favorite podcast streaming service to find out.
Outdoor pop-up markets are becoming increasingly popular. So how can your business benefit from securing space at one of these tented affairs? This week we discuss how different types of businesses can go about attending and marketing for open-air markets. Plus you'll get some random deets about our recent travels.
We kicked off the year discussing our marketing predictions for 2019. Now that we're more than halfway through the year, we decided to revisit those predictions (and resolutions) and see if they still hold up. Spoiler alert - some of them were pretty accurate.
The internet has been alive with the sound of twitter, and brands have been hopping on trends to fuel their social content. This week we talk about some of the brands that have been crushing the twitter game faster than 30-50 feral hogs can make it into Area 51. See if some of your favorites made our list.
Marketing Hall of Fame

Marketing Hall of Fame

2019-08-0144:41

It's Pro Football Hall of Fame enshrinement weekend here in Canton, and businesses all over town are hoping to bring in some extra business because of it. But how? This week we talk about how companies can rally around local community events and use them as marketing fodder to drive foot traffic.
Claws an Effect

Claws an Effect

2019-07-2540:53

It is officially a White Claw summer! Mark Anthony Brands is riding the wave of its success, and consumers are diving in to show their support. This week we talk about the explosive success of White Claw alcoholic seltzers while we knock back a few cans ourselves.
We've talked about companies who disrupt the market, but how have those disruptions impacted servers and bartenders? This week we talk about what businesses can do to win back some of that market share and stay relevant in a world fueled by convenience.
Fresh off a two week summer break, we're back with a new episode and a special guest! This week we sat down with Andrew Anthony of Down the Road Productions to talk about his career in video, where he started from and how he got to where he is today.
What happens when you throw two SEO enthusiasts in front of a microphone? An episode all about SEO of course. Whether are thinking about taking on a new SEO client or you are a business looking for an SEO agency - there are definitely some things to take into consideration. The good news is - we did that part for you.
Hotels and convention centers continue to fill up each year with Trade Show booths and attendees, but ARE trade shows still relevant in 2019? This week the Drunk Marketing team digs deep to uncover some hidden trade show knowledge and why you shouldn't be too quick to write them off.
Planning a video shoot isn't for the faint of heart - or the disorganized! On the heels of a three-location video shoot this week, Connor hits us with some tips and tricks for making sure your video shoot runs smoothly. And Chellsea reminds everyone that you can only control SO much in life. Check out the finished videos at https://rentwear.com.
New Job, Who Dis?

New Job, Who Dis?

2019-05-2346:43

Starting a new job (whether it's at a marketing agency or in the corporate environment) can be stressful. This week we chat about some of the do's and don'ts of starting a new job and how to avoid becoming the office pariah.
Somehow we've recorded 56 episodes and not one has been about developing a marketing Strategy. So we've decidedly dedicated this episode to the building blocks of the marketing strategy.
When you work in marketing, especially in the digital age, you get a lot of bizarre questions. This week we discussed some of the strangest questions we've been asked as marketers - and no - your phone isn't listening to you.
Helping, Healing & Honoring

Helping, Healing & Honoring

2019-05-0201:15:39

Driven to honor the memory of her mother, Mary Beddell has worked tirelessly over the past ten years to grow The Josette Beddell Memorial Foundation. This week we sat down with Mary to learn how a single grassroots 5K grew into an organization, that earlier this year, raised $100,000 to help women and families impacted by breast cancer.
When you think about spring cleaning, your mind probably drifts to windows and flower beds, but have you considered spring cleaning your website? This week, your favorite Drunk Duo tackles the dirty job of spring cleaning from a marketing perspective.
What happens when two drunk marketers make a spray tan appointment? An episode about content, of course. This week we outline a case for content and how spending a little extra time on the details can make you stand out from your competitors. Plus, we're pretty tan now.
There's no shame in the old school networking game, especially in the marketing it world. This week we sat down with Christina Weyrick, Community Relations Manager for the North Canton Public Library AND Board Chair of the North Canton Chamber of Commerce, to discuss how getting a seat at your community table can be a useful part of your marketing strategy.
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